Chocolate Milk: The Treat of Choice This Halloween Nine Essential Nutrients in One Tasty Treat

SAN CLEMENTE, Calif., Oct. 17, 2011 /PRNewswire/ -- It's milk dressed up in chocolate: a beverage with the same nine essential nutrients as white milk but with the special flavor children love.  To celebrate a healthier Halloween this season, the California Milk Processor Board (CMPB) – the creator of GOT MILK? – encourages families across the Golden State to make chocolate milk the treat of choice on Oct. 31, instead of doling out high-calorie, fatty treats.  While small pieces of candy may seem harmless at first sight, an average Jack-O-Lantern bucket typically carries about 250 pieces of candy worth 9,000 calories and about three pounds of sugar(1) - hair raising numbers even for adults.  

(Photo: http://photos.prnewswire.com/prnh/20111017/LA86990)

"Adding chocolate to milk doesn't take away its unique combination of vital nutrients necessary for optimal growth and development," says Ashley Rosales, a registered dietitian with the Dairy Council of California.  "Kids only get nutrients from foods they eat, and giving them chocolate milk is a fun and tasty way to ensure they receive calcium, vitamin D and potassium, which many children lack in their diets."  

GOT MILK?'s healthy Halloween message is just one of its efforts to keep proper nutrition top of mind among families as childhood obesity numbers continue to rise. A study in the April 2008 issue of the Journal of the American Dietetic Association has found that children who drink milk, even flavored milk like chocolate, consume more nutrients and have a healthier diet overall.

To promote healthier treat options for families, trick or treat with GOT MILK? at the following Halloween celebrations for free chocolate milk, GOT MILK? swag items and entertainment for the entire family:

ANAHEIM
Anaheim Fall Festival and Halloween Parade
Oct. 29, 2011, 4 p.m. to 8 p.m.
Downtown Anaheim Center Promenade - 205 Center Street Promenade, Anaheim

OCEANSIDE
11th Annual Dia de Los Muertos & Halloween Festival
Oct. 30, 2011, 10 a.m. to 4 p.m.
Mission San Luis Rey - 4050 Mission Ave., Oceanside

OAKLAND
2011 Fruitvale Dia de Los Muertos and Halloween Festival
Oct. 30, 2011, 10 a.m. to 5 p.m.
Fruitvale Village, Along 12th St. between 33rd and 37th Ave. in Oakland

"We're excited to celebrate Halloween with families throughout California," says Steve James, executive director of the CMPB.  "We want their trick-or-treating experience to be fun and exciting, while also providing tips on how they can have a healthier celebration."

To ensure a healthy Halloween, GOT MILK? also recommends the following tips for families:

  1. Dinner First.  Before trick-or-treating, give children a nutritious dinner with vegetables, whole grains and protein-rich foods topped off with a glass of low fat or nonfat milk. Having a healthy dinner will reduce children's appetites for sweets.  
  2. Non-Food Treats. Consider handing out school supplies like pencils and erasers to school age children, as they will come in handy for class. Small toys are also appropriate in reducing the amount of candy children eat during Halloween.  
  3. Power Trick-or-Treat.  Trick-or-treating can be a fun way to incorporate walking and exercise.  Plan a few extra loops around the neighborhood.  This process can tire out kids and prepare them to hit the sack when they get home.

For more information on the benefits of milk for the entire family this Halloween, visit www.gotmilk.com.  

(1) 9000 calories equal to 12 snack-size Kit Kat bars, 10 snack-size Hershey bars, 12 snack-size Crunch bars, 6 snack-size peanut M&Ms, 3 snack-size plain M&Ms, 8 Tootsie Pops, 10 small boxes of Nerds, 15 small SweetTarts packs, 30 SweetTart rolls, 17 2-piece packs of Starburst, 23 Tootsie Roll Midgees, 15 pieces of Jolly Rancher, 12 pieces of Werther's Original, 20 pieces of mint candy, 20 pieces of assorted fruit candy, 10 pieces of cinnamon candy, 11 pieces of butterscotch candy and 10 snack-size Taffys.  

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California.  Awareness of GOT MILK? is over 90 percent nationally and it is considered one of the most important and successful campaigns in history.  GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995.  The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk).  The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences.  GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com.  The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

SOURCE California Milk Processor Board



RELATED LINKS
http://www.gotmilk.com

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