Christmas Central's new category structure allows for better organization of unique products, which has led to a more intuitive customer experience and easier navigation.
The new logo design and color scheme reflect the seasonality of Christmas Central. Each season is assigned a correlating color scheme within the family of Christmas Central's overall color palette.
Christmas Central updated its customer service tools to include a new live chat service. This feature allows for interactive conversations on demand during business hours.
"We are incredibly proud of the buying experience that the new website will bring to our customers," said Nathan Gordon, CIO. "Not only does it make navigation easier and better showcase our products, we have been able to completely restructure our warehouse to ensure quicker and more accurate service."
In addition to the cosmetic changes, Christmas Central has undergone strategic changes and investments to its warehousing and inventory system. These new processes will expedite picking and shipping, minimize returns, and assist in managing inventory.
ABOUT CHRISTMAS CENTRAL
Christmas Central provides one of the largest online selections of Christmas decorations, home décor and outdoor living items. Our shelves are stocked 365 days per year, and products are shipped from our Buffalo, NY, warehouse in less than two days from your purchase. We offer everything from the smallest ornament to the tallest artificial Christmas tree and everything in between. But we are more than just Christmas! We offer all holiday decorations – in addition to indoor and outdoor decor and everything you need to decorate your home. As a division of the family-owned-and-operated Gordon Companies Inc., we have nearly 40 years of experience as a retailer.
Media Contact: Laura Gordon, 716-706-0321
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SOURCE Christmas Central