Christmas 'En Mi Pais' (In My Country): A Banco Popular Musical Special With 20 Latin Singers, Two Million to Enjoy the Show in U.S., Puerto Rico,

Venezuela and Dominican Republic



    NEW YORK, Dec. 1 /PRNewswire-FirstCall/ -- Banco Popular North America,
 the country's largest Hispanic-owned financial institution, announced today
 the release of "En Mi Pais" (In My Country), its latest musical production
 featuring over 20 Puerto Rican and Latin American singers.  Filmed on location
 last August at the beautiful colonial-style "Central Aguirre" hacienda in
 Salinas, Puerto Rico, "En Mi Pais" brings home the joy of the holiday season
 and the traditions that are the cornerstone of the Christmas celebration
 throughout the Americas continent.
     Although already in its 13th edition, this year's musical special marks a
 series of important firsts for this popular holiday tradition.  Chief among
 this year's important developments is the television broadcast of "En Mi Pais"
 in nearly 50 top U.S. Hispanic markets, Puerto Rico, Venezuela, Panama and
 Dominican Republic.  Conversations are also underway for the transmission of
 the show in Mexico during the month of December.  Over two million viewers are
 expected to enjoy this year's Banco Popular music special, according to Bank
 officials.
     In keeping with the Bank's tradition, Banco Popular has partnered with
 Telemundo to broadcast the show the first Sunday in December (Dec. 5) from
 8:00pm to 9:30pm (EST).  Telemundo viewers in New York/New Jersey, Orlando,
 Tampa and Hartford will kick off their holidays to the rhythm of popular
 holiday music.
     "This year's music special captures a celebration of friends and family
 from Puerto Rico and Latin America gathering to share holiday traditions that
 unite their countries and diverse Hispanic cultures," said Tere Loubriel,
 Executive Vice President of People, Communications and Planning at Popular,
 Inc. "Christmas is a very special time for Latin American families. So this
 special, already the Bank's 13th annual production and holiday tradition,
 celebrates the values of this important time of the year for our communities."
     A large hacienda house, typical of estate homes located in the country
 site nearby a Caribbean sugar mill, is the scene where singers, friends and
 guests gather to share stories and songs from different Latin countries.
 Director Paloma Suau conceived "En Mi Pais" as a musical Christmas card with a
 message of unity, friendship and brotherhood, while highlighting Latin
 America's cultural richness.
     Central Aguirre opened its doors to welcome such leading Puerto Rican
 talents as Jose Feliciano, La India, Victor Manuelle, Ednita Nazario, Lucecita
 Benitez, Danny Rivera, Tommy Torres, and Mapeye, among others. Also
 participating are renowned Latin American singers including: Alejandro
 Fernandez, Lila Downs, Julieta Venegas and Sin Bandera, from Mexico; Ruben
 Blades from Panama; Soraya, from Colombia; Cachao, from Cuba; Oscar D'Leon,
 from Venezuela; Millie Quezada, from the Dominican Republic; and Tania
 Libertad, from Peru.
     "En Mi Pais" is the thirteenth edition of the musical special series
 offered by Banco Popular every year. "The musical special is more than a
 contribution to the Latin American legacy of popular music. It is a commitment
 to education for the Hispanic communities we serve," said Richard L. Carrion,
 chief executive officer and chairman of the Board of Directors of Popular,
 Inc.
     The show's DVD and music CD will be available for sale at Banco Popular
 branches in the U.S. and Puerto Rico, Popular Cash Express locations in the
 U.S. and music retail stores.  Telephone sales of the DVD and CD are also
 available by calling toll-free 1-800-460-2001 or by visiting Banco Popular's
 website at www.bancopopular.com.  The DVD and CD will go on sale on Monday,
 December 6, for (US) $18.95 and $13.95, respectively.  Proceeds from the sales
 of this musical special will be donated to support the community work of the
 Banco Popular Foundation (Fundacion Banco Popular).
 
     Banco Popular North America is the U.S. banking subsidiary of Puerto Rico-
 based Popular, Inc., which ranks among the country's 30 largest financial
 institutions, with over $37 billion in assets.  Currently, Banco Popular North
 America operates a total of 136 branches in California, Texas, Illinois, New
 York, New Jersey and Florida. Banco Popular was established 111 years ago in
 San Juan, Puerto Rico.
 
     Popular, Inc. and its family of companies have always been committed to
 meeting the needs of its customers through innovation, and to fostering the
 development of the communities it serves.
 
 

SOURCE Banco Popular North America

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