Chromatik Launches Free Application For Practicing, Performing, And Learning Music Users already include UCLA, The Salvation Army, American Idol, and hundreds of music organizations.

SANTA MONICA, Calif., Nov. 15, 2012 /PRNewswire/ -- Making music is an adventure. But if you don't enjoy the process, you probably won't make it very far. That's why the Chromatik team is proud to introduce its digital platform designed to transform the way people practice, perform, and learn music.

Musicians can sign up for the free web application at www.chromatik.com and download the iPad application on the iPad App Store today.

Initially featured on American Idol with music director Ray Chew, Chromatik has since grown to count musicians from hundreds of music organizations among their private beta users, including UCLA, The Salvation Army, the Los Angeles Unified School District, and hundreds of K-12 and higher-ed institutions.  

Today, Chromatik opens it doors to every musician and music organization…for free!

"The way we perform and collaborate on music has not fundamentally changed since the days of Bach and Beethoven," says Matt Sandler, co-founder and CEO of Chromatik. "Musicians don't need another Guitar Hero for real instruments or sheet music gimmick. They need tools that work as hard as they do. That's why we're building Chromatik to bring the best resources to all musicians."

Chromatik web and iPad applications enable you to upload music, record performance tracks, and share every step with your students, teachers, bandmates, and friends. Since your data is fully synced across devices, you can access your music from anywhere. Whether that's your living room, the practice studio, or the stage – Chromatik powers your journey.  

"Chromatik is revolutionizing how we learn and interact with music," states Dr. Jennifer Snow of the Carnegie Hall-Royal Conservatory Achievement Program. "By understanding that music is inherently a social experience, Chromatik enriches student-teacher interactions and provides one of the most effective educational tools available. Chromatik is rapidly becoming essential for every music classroom and teaching studio."

While excelling in the classroom, Chromatik has also proven a viable consumer music performance and collaboration platform. With the average Chromatik user signing in four times a week and spending over 20 minutes per session on the application, musicians have already logged tens of thousands of hours of practice time with Chromatik.

That said, the music industry is also quickly adopting Chromatik as a way to engage with active musicians and music aficionados. Grammy-winning artist Bruno Mars and Virgin Records Co-Chairman Jeff Ayeroff have personally invested in Chromatik, along with other industry veterans. In conjunction with today's launch, Chromatik is featuring a promotion with the popular indie rock band Grouplove...

PLAY WITH GROUPLOVE!

Every user who signs up on Chromatik will receive a full playlist of Grouplove sheet music and tablature to practice and perform freely, including hit singles "Tongue Tied" and "Itchin' On A Photograph." Musicians can record themselves and send covers of Grouplove songs directly to the band. After reviewing the submissions, Grouplove band members will give personal feedback and coach three Chromatik musicians at the end of November via Chromatik.

Chromatik was founded in early 2011 by Matt Sandler, professional saxophonist and music instructor, and James Wicker, former Lead Computer Scientist at Adobe. To date, they have raised $2mm from Learn Capital, 500 Startups, Kapor Capital, Launchpad LA, MuckerLab, Bruno Mars, Virgin Records Co-Chairman Jeff Ayeroff, Royal Conservatory-Carnegie Hall Foundation's Dr. Jennifer Snow, Blackboard Co-Founder Stephano Kim, songwriters/producers Philip Lawrence and Ari Levine, music managers Brandon Creed and Josh Levine, and other strategic angel investors.

ABOUT CHROMATIK

Chromatik is a music technology company redefining how people collaboratively practice, perform, and learn music. Available on web and iPad, Chromatik has already been adopted by musicians from American Idol, UCLA, the Los Angeles Unified School School District, NYU, and others. Learn more at chromatik.com

SOURCE Chromatik




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