Chrome Girl Nail Polish Launched In True Hollywood Style
A Chic and Exclusive Event Was Held at the Home Of CAA's Tracy Brennan in Support of Dress for Success West
LOS ANGELES, May 6, 2013 /PRNewswire-iReach/ -- Chrome Girl Nails (www.ChromeGirl.com) officially kicked off this past weekend on Saturday, April 27th with a soiree befitting the hottest nail polish to hit Hollywood. The highly exclusive event was held at the beautiful home of top CAA talent agent Tracy Brennan, whose client FOX TV's Bones star David Boreanaz and his wife Jaime created the line in conjunction with longtime friends and partners Melissa and Aaron Ravo. The event hosted some of Los Angeles' most influential and stylish women of the entertainment and fashion industries and it benefited Dress for Success, an international nonprofit organization that promotes the economic independence of disadvantaged women.
Brennan's backyard, the setting for the event, was lavishly transformed to resemble a chic South Beach element with white sleek leather couches adorned with bright multi-colored pillows, mirrored glass table tops, and a hot-pink carpet which perfectly complemented Chrome Girl's current spring and summer colors. Talent attendees AnnaSophia Bush, AJ Michalka, Aly Michalka, Mirely Taylor, Zoe Levin, Esme Bianco, and Omarosa Manigault, along with industry executives, celebrity stylists and other influencers were all enthusiastically socializing and conversing at Chrome Girl's designated Polish and Play Bar, where they were able to sample and experiment with the polishes full line of on-trend colors before they purchased their selected colors in support of Dress for Success.
"We were so careful about perfecting every detail surrounding this line. We made sure everything was exactly how we had envisioned it before we felt we could show off what we had created," said Melissa Ravo. Added Jaime Boreanaz, "We spend a lot of time honing our colors and creating them with a 4-Free formula, so it's a safer nail polish alternative for everyone. We are not only proud of the line itself, but also the fact that we are able to support such an amazing organization as Dress for Success with our launch."
"I love both this line of polish and Chrome Girl's commitment to empowerment and philanthropy," said event host Tracy Brennan. "Their success proves that it is possible to create a great product that simultaneously supports a wonderful cause."
Chrome Girl partnered with International, nonprofit organization, Dress for Success West. During the event, guests were able to choose their favorite colors ($10/each) with all profits from the afternoon going to DFS-West. In addition, a special code DFS15 was provided to the public so that 15% of all sales via ChromeGirl.com or DressForSuccess.org will benefit the charity until May 29th.
"At Dress for Success, we want our clients to show their true colors and be self-sufficient. We are thankful that Chrome Girl supports our mission so that we can keep focusing on our employment retention programs and empowering disadvantaged women." said Reena De Asis, Director of West Coast Operations.
All Chrome Girl nail polishes retail for $10/each and the full collection can be found at http://www.chromegirl.com/
ABOUT CHROME GIRL:
A collaboration between Jaime Boreanaz and Melissa Ravo, and their respective husbands David and Aaron, Chrome Girl (www.ChromeGirl.com) is a fashionable alternative to the harsh and dangerous nail polishes currently on the market. It is a product that is 4-free, which means it is produced without formaldehyde, DBP, toluene or camphor. It is on-trend, ultra-cool and offers lacquer colors that appeal to everyone The debut collection boasts the hottest of colors – such as When In Chrome, Barely Legal, No Tan Lines, Shmexy and Pillow Talk, to name a few - and is intended for women of all backgrounds and ethnicities. Chrome Girl is a brush of whimsy, a stroke of fancy, and the brilliant sheen of confidence. It is available at Planet Beauty and online at www.ChromeGirl.com.
ABOUT DRESS FOR SUCCESS:
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 125 cities in 15 countries. To date, Dress for Success has helped more than 700,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
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