Chrysler Brand Tees Up Golf Packages for Concorde Limited and 300M
* Buzz Model Strategy Stays on Course
AUBURN HILLS, Mich., Feb. 22 /PRNewswire-FirstCall/ -- Chrysler brand will kick off this year's golf season in style by introducing Pro-Am Editions of its 2002 Chrysler Concorde Limited and Chrysler 300M. "Our research indicates that golf is the number one hobby of current Chrysler brand owners," said Tom Marinelli, Vice President, Chrysler/Jeep(R) Global Brand Center. "With these buzz models, we're tapping into a select group of owners and enthusiasts of the sport who are passionate about driving cars and golf balls. We're building these cars just for them." "Buzz" models are special versions of existing vehicles targeted at specific audiences. Available in April, the Pro-Am Edition models come specially equipped with a fully removable golf club trunk organizer that stores two sets of golf clubs, golf balls, shoes, tees, and other equipment. In addition, the package comes complete with a set of Taylor Made 360 irons and a Chrysler brand golf bag. The total retail value of the golf equipment is $1,300. Priced just below $30,000, other premium elements in these sedans include an exclusive elegant Graphite Metallic exterior, unique leather bucket seats in two-tone Deep Slate and Light Taupe, Satin Silver instrument panel bezels and door trim, and exclusive "Pro-Am Edition" badging on the outside of the vehicle and embroidered into the floor mats. Manufacturer's suggested retail price (MSRP) -- including destination of the Pro-Am Edition is $29,585 for 300M and $29,275 for Concorde Limited. The Pro-Am option package has an MSRP of $1,815 with a discount of $1,300 for a total net package price of $515. All optional equipment for these vehicles will be available including sunroof and side air bags. The Chrysler brand will showcase these models at select, high-image golf events throughout the year. Chrysler sponsors five major PGA tournaments each year including the Touchstone Energy Tucson Open, Bob Hope Chrysler Classic, Greater Greensboro Chrysler Classic, WGC-NEC Invitational and WORLDCOM Classic - The Heritage of Golf. The Chrysler Concorde Limited and 300M are manufactured at Chrysler Group's Brampton, Ontario assembly plant. The Chrysler brand continues to build momentum. In the United States, sales have increased 270 percent since 1991 (from 130,000 to 484,000), more than any other American automotive brand. In addition, Chrysler has nearly tripled its U.S. market share during the same time period. Customer information can be found at http://www.chrysler.com or toll-free 800-CHRYSLER. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X00974359
SOURCE Chrysler Group
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