Chrysler Brand Tees Up Golf Packages for Concorde Limited and 300M

* Buzz Model Strategy Stays on Course

Feb 22, 2002, 00:00 ET from Chrysler Group

    AUBURN HILLS, Mich., Feb. 22 /PRNewswire-FirstCall/ -- Chrysler brand will
 kick off this year's golf season in style by introducing Pro-Am Editions of
 its 2002 Chrysler Concorde Limited and Chrysler 300M.
     "Our research indicates that golf is the number one hobby of current
 Chrysler brand owners," said Tom Marinelli, Vice President, Chrysler/Jeep(R)
 Global Brand Center.  "With these buzz models, we're tapping into a select
 group of owners and enthusiasts of the sport who are passionate about driving
 cars and golf balls.  We're building these cars just for them."
     "Buzz" models are special versions of existing vehicles targeted at
 specific audiences.
     Available in April, the Pro-Am Edition models come specially equipped with
 a fully removable golf club trunk organizer that stores two sets of golf
 clubs, golf balls, shoes, tees, and other equipment.  In addition, the package
 comes complete with a set of Taylor Made 360 irons and a Chrysler brand golf
 bag.  The total retail value of the golf equipment is $1,300.
     Priced just below $30,000, other premium elements in these sedans include
 an exclusive elegant Graphite Metallic exterior, unique leather bucket seats
 in two-tone Deep Slate and Light Taupe, Satin Silver instrument panel bezels
 and door trim, and exclusive "Pro-Am Edition" badging on the outside of the
 vehicle and embroidered into the floor mats.
     Manufacturer's suggested retail price (MSRP) -- including destination of
 the Pro-Am Edition is $29,585 for 300M and $29,275 for Concorde Limited.  The
 Pro-Am option package has an MSRP of $1,815 with a discount of $1,300 for a
 total net package price of $515.  All optional equipment for these vehicles
 will be available including sunroof and side air bags.
     The Chrysler brand will showcase these models at select, high-image golf
 events throughout the year.  Chrysler sponsors five major PGA tournaments each
 year including the Touchstone Energy Tucson Open, Bob Hope Chrysler Classic,
 Greater Greensboro Chrysler Classic, WGC-NEC Invitational and WORLDCOM Classic
 - The Heritage of Golf.
     The Chrysler Concorde Limited and 300M are manufactured at Chrysler
 Group's Brampton, Ontario assembly plant.
     The Chrysler brand continues to build momentum.  In the United States,
 sales have increased 270 percent since 1991 (from 130,000 to 484,000), more
 than any other American automotive brand.  In addition, Chrysler has nearly
 tripled its U.S. market share during the same time period.
     Customer information can be found at or toll-free
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SOURCE Chrysler Group