AUBURN HILLS, Mich., Nov. 17 /PRNewswire-FirstCall/ -- Capitalizing on the
sales momentum generated by multiple product launches in 2005 and seeking to
increase the year-to-date sales gains, Chrysler Group introduces its
unprecedented "Miles of Freedom Plan" incentive program designed to offer
value-added services for customers who purchase selected 2005 and 2006 model
year Chrysler, Jeep(R) and Dodge vehicles.
Beginning Monday, November 21 through January 3, 2006, the Miles of
Freedom Plan provides customers who purchase 2005 and 2006 model year vehicles
with two years of free gasoline, two years of free scheduled maintenance and a
5 year/60,000 mile full mechanical warranty.
"Owning a Chrysler, Jeep or Dodge vehicle should be a worry free
experience for customers," said Joe Eberhardt, Chrysler Group Executive Vice
President - Global Sales, Marketing and Service. "Therefore our goal with the
Miles of Freedom Plan is to provide our customers with ownership benefits
unequaled in the industry. The combination of free gasoline, free scheduled
maintenance and a full warranty puts our customer's mind at ease and allows
them to fully experience the joy of driving one of our vehicles."
The Miles of Freedom Plan launches Monday November 21 and will be
supported by new television commercials that are scheduled to begin airing
Sunday during NFL telecasts. The commercials feature testimonials about the
benefits of the Miles of Freedom Plan when owning a Chrysler Group vehicle.
Supporting print, electronic and Internet advertising will communicate the
benefits of the Miles of Freedom Plan to customers.
Customers who visit a Chrysler Group dealership will have a choice of
incentives. All regular cash-back incentive offers, including November bonus
cash, are still applicable on 2005 and selected 2006 model-year vehicles. As
an alternative, customers can choose the Miles of Freedom Plan with two years
of free gasoline and free scheduled maintenance along with 5 years/60,000
miles of full mechanical warranty coverage.
All current cash-back incentive offers for 2005 and 2006 model year
vehicles will remain in effect through the scheduled termination date of
November 30, 2005 while the Miles of Freedom Plan runs through January 3,
Vehicles excluded from the Miles of Freedom Plan include 2005 and 2006
model year Dodge Viper, Chrysler 300, Dodge Magnum, Dodge Charger, Dodge
Sprinter and all SRT8 vehicles.
SOURCE Chrysler Group