Chrysler LLC Continues Strong Retail Sales Across the Midwest, the Rockies and the Plains

DENVER, April 3 /PRNewswire/ -- Chrysler LLC's sales throughout the Midwest, the Rockies and the plains of America posted a retail sales increase of almost 3% over February. The region has shown positive sales growth for two consecutive months despite industry trends. Chrysler LLC also bucked the trend nationwide reporting March U.S. total sales greater than 100,000 units for the first time since Sept. 2008 and increased retail market share to an estimated 10 percent.

On top of a second month of sales improvements, Dodge Ram 1500 was awarded the 2009 Truck of the Year and the Dodge Challenger was awarded the 2009 Car of the Year by the Rocky Mountain Automotive Press Association.

"We are honored by the continuing vote of confidence from our customers, dealers and media across this region. Our focus remains to keep rebuilding their confidence and trust," said Fred Diaz, Director of the Denver Business Center, Chrysler LLC.

Strong performers in March (vs. February sales) for the Denver Business Center include:

• The Jeep Liberty was up 16 percent
• The all-new, award-winning Dodge Ram had its second consecutive month of growth up almost 9 percent for March
• The entire Dodge brand had more than an 8 percent increase vs. last month
• With best-in-class fuel economy, the Dodge Journey also celebrated a second consecutive month of sales increases - up another 14.7 percent

"The market is starting to show small signs of life which need to be nourished like seedlings," said Jim Press, Vice Chairman and President, Chrysler LLC. "The fact that we exceeded 100,000 units for the first time since last fall is encouraging, and evidence that our improved quality, improved mileage as well as value represented in Employee Pricing Plus Plus are just what the doctor ordered for recession-wary customers who are reluctant to make long-term purchases. It's too early to see a trend, but spring shows signs of hope."

Chrysler LLC will extend through April 30 the Employee Pricing Plus Plus program, which offers the employee price to all customers purchasing or leasing a select new Chrysler, Jeep or Dodge vehicle. With feedback from our dealers, we bring back 0% for 48 months through Chrysler Financial on select products to provide qualified customers with more financing options (or flexibility). In addition, customers are eligible for cash discounts of up to $3,500 for 2009 model year vehicles. Also, there are great deals on any 2008 models in stock. Additionally, to celebrate the 25th anniversary of the Company's minivans, customers can add at no change a DVD player on Chrysler Town & Country or Dodge Grand Caravan.

Chrysler LLC's Denver Business Center represents dealerships in 14 states including: Montana, North Dakota, South Dakota, Minneapolis, Wisconsin, Iowa, Nebraska, Wyoming, Idaho, Nevada, Utah, Colorado, Kansas and Missouri.

SOURCE Chrysler LLC