Chrysler Sponsors R&B Superstar's Gospel Tour to Launch All-New Chrysler Aspen and Raise Funds for Medical Education

* Patti LaBelle's 12-city 'The Gospel According to Patti' tour to debut on

Oct. 7

* Tour to help launch all-new 2007 Chrysler Aspen and raise funds for

medical education

* Consumer ride-and-drive program with Chrysler vehicles scheduled in seven

key African American markets

* Chrysler brand will donate $5 for each test drive to University of

Pennsylvania Abramson Cancer Center

Oct 02, 2006, 01:00 ET from Chrysler Group

    AUBURN HILLS, Mich., Oct. 2 /PRNewswire-FirstCall/ -- The Chrysler
 brand has teamed up with two-time Grammy-award winning artist Patti LaBelle
 as the title sponsor of the R&B diva's "The Gospel According to Patti"
 tour, beginning this weekend. The tour will help launch the all-new 2007
 Chrysler Aspen and help raise money to educate African Americans about the
 importance of receiving early medical attention.
     (Photo: )
     LaBelle's 12-city tour, which begins in Dallas on Saturday, October 7
 at the Potters House, will showcase the all-new 2007 Chrysler Aspen, the
 brand's first-ever full-size SUV, with in-concert vehicle displays and
 videos, promotional activities, and a ride-and-drive event. In conjunction
 with concerts at mega-churches in seven key African American markets,
 consumers will be invited to test drive Chrysler vehicles on a pre-concert
 date. For each test drive taken, the Chrysler brand will donate $5 to the
 University of Pennsylvania's Abramson Cancer Center, LaBelle's designated
 charity, to help educate the African American community about the
 importance of early medical attention and treatment. The test drive cities
 are Chicago, Philadelphia, Brooklyn, NY, Landover, MD, Atlanta, Los Angeles
 and Cleveland.
     LaBelle's first gospel CD, "The Gospel According to Patti," produced by
 Umbrella Records, is scheduled for release November 21. Tickets for "The
 Gospel According to Patti" tour are available for purchase at , or by calling 1-800-594-8499.
     "Patti LaBelle is an international superstar with a unique style that
 transcends traditional boundaries, much like the Chrysler brand," said
 David Rooney, Director, Chrysler Marketing & Global Communications. "That's
 why this partnership is so appealing and mutually beneficial. We have the
 opportunity to introduce the all-new Chrysler Aspen to a very important and
 influential audience and, at the same time, help support a cause that is
 very important to both Chrysler and Ms. LaBelle."
     To promote the Chrysler Aspen Ride and Drive program, LaBelle will tape
 radio spots inviting consumers to take a test drive for the chance to
 receive tickets to her concert. In addition, local radio partners will
 conduct a "Spot the Chrysler Aspen" contest to promote the new vehicle and
 the LaBelle concert.
     The schedule for "The Gospel According to Patti" tour follows. It
 includes the dates and locations of the ride and drive component.
     Church                          Date      City            Ride & Drive
     Potters House                   Oct. 7    Dallas          N/A
     St. Agnes                       Oct. 13   Houston         N/A
     House of Hope*                  Oct. 28   Chicago         Oct. 21
     Deliverance Evangelist Church*  Nov. 10   Philadelphia    Nov. 4
     Heritage Cultural Center*       Nov. 17   Brooklyn, NY    Nov. 11
     Greater Grace Temple            Dec. 1    Detroit         N/A
     Jerico City of Praise*          Dec. 2    Landover, MD    Nov. 25
     New Birth Baptist*              Dec. 6    Atlanta         Dec. 2
     Faithful Baptist Church*        Dec. 8    Los Angeles     Dec. 8
     Fox Theatre                     Dec. 10   St. Louis       N/A
     The Wolstein Center at
      Cleveland State University*    Dec. 23   Cleveland       Dec.16
     Heritage Christian Center       Mar. 31   Denver          N/A
     About the Chrysler Brand
     Driven by award-winning new models, the Chrysler brand has seen a
 dramatic increase in sales, market share and brand image, culminating in
 2005 calendar- year sales of 649,293 units -- an all-time Chrysler brand
 sales record. Since 1990, Chrysler brand sales have more than tripled from
 185,128 units -- a 250 percent increase. No other American automotive brand
 has grown as much during the same time frame.
     About the 2007 Chrysler Aspen
     Boasting elegant styling, premium amenities, unsurpassed capability and
 performance coupled with fuel-saving MDS technology and a starting price
 below $32,000, the all-new 2007 Chrysler Aspen Limited is a value
 alternative to luxury-priced competitors.
     The Manufacturer's Suggested Retail Price (MSRP) for the all-new 2007
 Chrysler Aspen Limited is $31,490, including $745 for destination.
     With premium technology, generous comfort, more than 30 safety and
 security features and fuel-saving technology, Chrysler Aspen Limited is a
 tremendous value compared to larger, higher-priced SUVs. In addition,
 Chrysler Aspen provides seating for up to eight and class leading cargo
 volume with the refinement, drivability and efficiency of smaller SUVs.
     About the University of Pennsylvania Abramson Cancer Center
     The Abramson Cancer Center of the University of Pennsylvania is a
 national leader in cancer research, patient care, and education. The
 pre-eminent position of the Cancer Center is reflected in its continuous
 designation as a Comprehensive Cancer Center by the National Cancer
 Institute for 30 years as well as consistent recognition by external
 organizations for excellence in patient care and a research base that is
 one of the largest in the country.
     The Cancer Center was formally established in 1973 as the focus of
 cancer- related activities on the Penn campus. It provides the
 organizational framework to facilitate interdisciplinary cancer research,
 education and clinical care. The Cancer Center is the largest center of its
 kind and serves as a model for the development of new Penn centers and
     In June 2002, the Cancer Center was renamed the Abramson Cancer Center
 of the University of Pennsylvania in recognition of the extraordinary
 support of Leonard and Madlyn Abramson and family.

SOURCE Chrysler Group