AUBURN HILLS, Mich., Oct. 2 /PRNewswire-FirstCall/ -- The Chrysler
brand has teamed up with two-time Grammy-award winning artist Patti LaBelle
as the title sponsor of the R&B diva's "The Gospel According to Patti"
tour, beginning this weekend. The tour will help launch the all-new 2007
Chrysler Aspen and help raise money to educate African Americans about the
importance of receiving early medical attention.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061002/DEM024 )
LaBelle's 12-city tour, which begins in Dallas on Saturday, October 7
at the Potters House, will showcase the all-new 2007 Chrysler Aspen, the
brand's first-ever full-size SUV, with in-concert vehicle displays and
videos, promotional activities, and a ride-and-drive event. In conjunction
with concerts at mega-churches in seven key African American markets,
consumers will be invited to test drive Chrysler vehicles on a pre-concert
date. For each test drive taken, the Chrysler brand will donate $5 to the
University of Pennsylvania's Abramson Cancer Center, LaBelle's designated
charity, to help educate the African American community about the
importance of early medical attention and treatment. The test drive cities
are Chicago, Philadelphia, Brooklyn, NY, Landover, MD, Atlanta, Los Angeles
LaBelle's first gospel CD, "The Gospel According to Patti," produced by
Umbrella Records, is scheduled for release November 21. Tickets for "The
Gospel According to Patti" tour are available for purchase at
http://www.pattilabellegospel.com , or by calling 1-800-594-8499.
"Patti LaBelle is an international superstar with a unique style that
transcends traditional boundaries, much like the Chrysler brand," said
David Rooney, Director, Chrysler Marketing & Global Communications. "That's
why this partnership is so appealing and mutually beneficial. We have the
opportunity to introduce the all-new Chrysler Aspen to a very important and
influential audience and, at the same time, help support a cause that is
very important to both Chrysler and Ms. LaBelle."
To promote the Chrysler Aspen Ride and Drive program, LaBelle will tape
radio spots inviting consumers to take a test drive for the chance to
receive tickets to her concert. In addition, local radio partners will
conduct a "Spot the Chrysler Aspen" contest to promote the new vehicle and
the LaBelle concert.
The schedule for "The Gospel According to Patti" tour follows. It
includes the dates and locations of the ride and drive component.
Church Date City Ride & Drive
Potters House Oct. 7 Dallas N/A
St. Agnes Oct. 13 Houston N/A
House of Hope* Oct. 28 Chicago Oct. 21
Deliverance Evangelist Church* Nov. 10 Philadelphia Nov. 4
Heritage Cultural Center* Nov. 17 Brooklyn, NY Nov. 11
Greater Grace Temple Dec. 1 Detroit N/A
Jerico City of Praise* Dec. 2 Landover, MD Nov. 25
New Birth Baptist* Dec. 6 Atlanta Dec. 2
Faithful Baptist Church* Dec. 8 Los Angeles Dec. 8
Fox Theatre Dec. 10 St. Louis N/A
The Wolstein Center at
Cleveland State University* Dec. 23 Cleveland Dec.16
Heritage Christian Center Mar. 31 Denver N/A
About the Chrysler Brand
Driven by award-winning new models, the Chrysler brand has seen a
dramatic increase in sales, market share and brand image, culminating in
2005 calendar- year sales of 649,293 units -- an all-time Chrysler brand
sales record. Since 1990, Chrysler brand sales have more than tripled from
185,128 units -- a 250 percent increase. No other American automotive brand
has grown as much during the same time frame.
About the 2007 Chrysler Aspen
Boasting elegant styling, premium amenities, unsurpassed capability and
performance coupled with fuel-saving MDS technology and a starting price
below $32,000, the all-new 2007 Chrysler Aspen Limited is a value
alternative to luxury-priced competitors.
The Manufacturer's Suggested Retail Price (MSRP) for the all-new 2007
Chrysler Aspen Limited is $31,490, including $745 for destination.
With premium technology, generous comfort, more than 30 safety and
security features and fuel-saving technology, Chrysler Aspen Limited is a
tremendous value compared to larger, higher-priced SUVs. In addition,
Chrysler Aspen provides seating for up to eight and class leading cargo
volume with the refinement, drivability and efficiency of smaller SUVs.
About the University of Pennsylvania Abramson Cancer Center
The Abramson Cancer Center of the University of Pennsylvania is a
national leader in cancer research, patient care, and education. The
pre-eminent position of the Cancer Center is reflected in its continuous
designation as a Comprehensive Cancer Center by the National Cancer
Institute for 30 years as well as consistent recognition by external
organizations for excellence in patient care and a research base that is
one of the largest in the country.
The Cancer Center was formally established in 1973 as the focus of
cancer- related activities on the Penn campus. It provides the
organizational framework to facilitate interdisciplinary cancer research,
education and clinical care. The Cancer Center is the largest center of its
kind and serves as a model for the development of new Penn centers and
In June 2002, the Cancer Center was renamed the Abramson Cancer Center
of the University of Pennsylvania in recognition of the extraordinary
support of Leonard and Madlyn Abramson and family.
SOURCE Chrysler Group