ARLINGTON, Va., April 25 /PRNewswire-USNewswire/ -- The Center for
International Disaster Information (CIDI) announced today the winners of
the 2007 PSAid: Public Service Announcements for International Disasters
contest which asked students to create a 30-second PSA conveying the
importance of monetary donations following international disasters instead
of collected items or in-kind donations. The winners are:
-- First place: Sunny Jain with "You Can Help" from the University of
-- Second place: Alejandro Heiber with "Thinking Outside the Box" from the
University of Southern California; and
-- Third place: Nico Constantinides, Jeff LaPenna and Brock Alter with
"Help Floats" from the University of Southern California.
Last week, seven semifinalists competed for public votes on the
psaid.org Web site. The semifinalists were selected from the 37 entries
which were submitted from students at colleges and universities nationwide.
"This year's winners demonstrate immense talent and creativity. These
students were able to convey the challenge of appropriate international
disaster relief with great skill, "said Suzanne H. Brooks, director of
CIDI. Brooks added, "The judges were impressed with the range of the
entries that included moving image and animation."
The winning PSAs will serve as valuable tools to educate the public
about appropriate donations. It is widely recognized that cash donations
are the most efficient and effective means of response to international
disasters, a policy supported by CIDI's funding partner, the United States
Agency for International Development (USAID), and the Center's many allies
in the international disaster response community. Cash donations are both
efficient and effective whereas donated goods are often environmentally,
culturally, or socially inappropriate for a disaster area.
"This contest was meaningful and important. Just being a part of it
actually meant that I was making a difference, not just entering another
contest," said Sunny Jain, the first place winner.
Jain's entry, "You Can Help", clearly illustrates the importance of
appropriate disaster response. The PSA professionally and succinctly
depicts the importance of monetary donations, both large and small, while
pointing out the numerous problems with collected goods. This creative
piece impressed both the judges and the public voters who praised the entry
for its professionalism and clarity in highlighting this particular
disaster relief challenge.
Winners are awarded cash prizes in the following denominations: $12,000
for first place, $5,000 for second place, and $3,000 for third place. In
addition, the winner may have their entry nationally distributed to major
television networks and cable channels and for viewing on the CIDI Web
site. The winners, and all entries, can be viewed on the contest Web site
This year's panel of judges included Suzanne Brooks of CIDI; Ben
Mankiewicz, the host of Turner Movie Classics; Evan McNary, the 2006
contest winner; Chris Palmer, an Emmy award-winning film producer; and
Nazik Salih of USAID. The judges selected the semifinalist PSAs based on
overall impact, originality, memorable content and delivery and clear
message. The national winners were selected based on the highest combined
votes they received from the judges and the general public.
CIDI is based in Arlington, VA, and was created in 1988. This CIDI
activity is made possible by the generous support of the American people
through the United States Agency for International Development. CIDI
provides individuals, groups, embassies and corporations with information
and guidance in support of international disaster relief efforts. CIDI
helps to promote activities and donations that will do the most good for
disaster victims around the world. Visit http://www.cidi.org for more
SOURCE Center for International Disaster Information