ARLINGTON, Va., May 31 /PRNewswire/ -- The Center for International
Disaster Information (CIDI) announced today the three national winners of
its first-ever "Lights, Camera, Action" public service announcement (PSA)
The winners come from universities across the U.S. and each winning PSA
demonstrates the student's ability to create an effective and unique
30-second message for television that will help raise awareness for
international disaster relief and emphasize the importance of cash
donations over in-kind gifts. The winners are:
- First place: Evan McNary of Florida State University - entry "Cans;"
- Second place: Jared Radtke, Jake Noveck, Jessica Childress, Julie
Nelson, and Matt Dixon of Oakland University - entry "Monetary
- Third place: Corey Collins of State University of New York/
Plattsburgh - entry "Relief;"
- Honorable mention: Walter Talens of San Jose State University - entry
"Anna and the World."
As Americans respond to the earthquake in Indonesia and prepare for the
start of hurricane season, the winning PSAs will serve as valuable and
compelling tools in educating the public about international disaster
relief response and about appropriate donations. It is widely recognized
that cash donations are the most efficient and effective means of response,
a policy supported by CIDI's funding partner, the United States Agency for
International Development, and the Center's many allies in the
international disaster response community.
"I am very excited to announce the three winners who came from a pool
of truly impressive entries. After reviewing the PSAs, it is clear that the
students put forward their best ideas to convey that cash is the best form
of donation to help international disaster victims," said Suzanne H.
Brooks, director of CIDI. "It is impressive that the students understand
the challenge of appropriate relief, particularly as we face yet another
devastating disaster in Indonesia."
The first place entry, "Cans," visually illustrates an original
approach to communicating the need for appropriate disaster response. The
PSA depicts what the world would be like if cans were the main source of
currency and thus demonstrates how difficult it is to transport and use
cans in a variety of situations, from paying for groceries to helping
disaster victims. It also depicts that canned foods may not be what
disaster victims actually need or want. This creative piece impressed both
the judges and public voters who praised the entry for its unique depiction
of the disaster relief challenge.
As the first place winner, "Cans" will be promoted through CIDI's Web
site (http://www.cidi.org) and in promotional materials. In early June, the
PSA will premiere on mtvU -- MTV's 24-hour college network, broadcast to
more than 730 campuses and nearly 7 million college students nationwide --
as well as broadband channel mtvU Uber at mtvU.com. Additionally, all
winners are awarded cash prizes in the following denominations: $7,500 for
first place, $2,500 for second place, $500 for third place, and $250 for
honorable mention. Any or all of the PSAs may be broadcast on local and/or
cable television across the country.
Chris Palmer, an award-winning environmental filmmaker and professor at
American University in Washington, DC, spearheaded a team of four judges,
including Brooks, and Tony Stitt and Nazik Salih from USAID. The judges
selected the five finalist PSAs based on overall impact, originality,
memorable content and delivery and clear message. The five finalists were
posted on CIDI's Web site for public voting from May 19 to 26, where voters
chose their favorites based on public appeal and overall impact. The
national winners were selected based on the highest combined votes they
received from the judges and the general public.
CIDI is based in Arlington, VA, and was created in 1988. The Center is
funded by the United States Agency for International Development's Office
of Foreign Disaster Assistance. CIDI provides individuals, groups,
embassies and corporations with information and guidance in support of
appropriate international disaster relief efforts. The organization works
with a variety of partners to channel the public's energy and desire to
help to achieve maximum impact. By reaching out to the American public and
the private sector, CIDI helps to promote activities and donations that
will do the most good for disaster victims around the world. To find more
information about the contest winners and view their winning PSAs, log on
to CIDI's Web site at http://www.cidi.org.
SOURCE Center for International Disaster Information