CIDI Kicks Off 3rd Annual 'PSAid: Public Service Announcements for International Disasters,' Contest

College Students Have Opportunity to Win Up To $30,000 Cash

Feb 04, 2008, 00:00 ET from Center for International Disaster Information

    ARLINGTON, Va., Feb. 4 /PRNewswire-USNewswire/ -- The Center for
 International Disaster Information (CIDI) launched its 3rd annual (PSA)
 contest, PSAid: Public Service Announcements for International Disasters
 today with an official call for entries to college students across the U.S.
 This increasingly popular contest calls on U.S.-based college students to
 create an educational 30-second print and broadcast PSA that will heighten
 awareness surrounding the message that "Cash is Best" when it comes to
 international disaster relief efforts.
     This year's contest offers a new print category which allows even more
 students to participate by opening this contest to a broader pool of
 talent. The contest reaches out to aspiring filmmakers, photographers,
 journalists, graphic designers, artists and more in the hopes that these
 inspired youth will serve as the most creative platform for delivering this
 timely and critical message. PSAid provides students with the unique
 opportunity to educate Americans on how to efficiently and effectively
 assist the globe's disaster victims, while also gaining valuable career
 experience. Last year's PSAid winners had their PSA entries aired
 nationwide on television and cable programs reaching hundreds of millions
 of viewers.
     Students will compete for a portion of the $30,000 in cash prizes.
 Three final winners will be announced in each category. Winners from both
 categories have the chance to have his or her PSA nationally distributed to
 major television networks, cable channels and magazine and newspaper
 outlets, as well as the chance to receive national attention through
 contest promotions. Entries will be judged on overall impact, originality,
 memorable content, delivery, and clear and concise messages. Winners will
 be chosen based on the combined results of a panel of professionals and
 public vote.
     This year, the judging panel will welcome two prominent media officials
 who understand the plight of international disaster victims. Joanna Coles,
 Editor-in-Chief of Marie Claire magazine; one of the country's leading
 fashion, lifestyle and socially-conscious magazines, and John Stanmeyer, an
 award-winning photojournalist for the culturally groundbreaking magazine,
 National Geographic will serve as contest judges. Experts from CIDI and the
 United States Agency for International Development's Office of Foreign
 Disaster Assistance (USAID/OFDA) will complete the judging panel.
     Students are asked to submit their entries digitally at
 This interactive Web site not only provides students with helpful
 production tools such as logos, stock images, common myths and FAQs, but
 will also allow them to participate in the selection process by commenting
 on entries, posting submissions to their social network pages such as
 Facebook and ultimately voting on their top choices. This year, CIDI will
 also launch its very own Facebook group, where students have the chance to
 find out additional contest information and post their feedback and
 comments directly on the page.
     Five semifinalists in each category will be announced in April for
 viewing, voting and downloading on CIDI's Web site at The
 general public will have one week to vote (counting 20 percent towards
 toward the entries total points) from April 11-18. General public votes
 will be combined with the panel of professionals (80 percent of the total
 points) and a winner will be announced nationally on or around April 21,
     The first-place winner in the broadcast category will receive $12,000
 cash; the second- and third-place winners will receive $5,000 and $3,000 in
 cash, respectively. The first-place winner in the print category will
 receive $6,000 cash; second- and third-place winners will receive $3,000
 and $1,000 in cash, respectively.
     2008 PSAid judges include:
     -- Suzanne H. Brooks, Founder and Director of CIDI
     -- Tony Stitt, USAID
     -- Nazik M. Salih, USAID
     -- Rebecca Gustafson, USAID
     -- Todd Horne, USAID
     -- Joanna Coles, Editor-in-Chief, Marie Claire magazine
     -- John Stanmeyer, award-winning National Geographic and Time
     For a complete set of contest rules and regulations, as well as other
 contest information or to submit a PSA, please visit
     CIDI is based in Arlington, VA, and was created in 1988. CIDI provides
 individuals, groups, embassies and corporations with information and
 guidance in support of appropriate international disaster relief efforts.
 The organization works with a variety of partners to channel the public's
 energy and desire to help to achieve maximum impact. By reaching out to the
 American public and the private sector, CIDI helps to promote activities
 and donations that will do the most good for disaster victims around the

SOURCE Center for International Disaster Information