CigReviews Offers E-Cig Video Reviews in Response to Limited Online Marketing Opportunities
HOUSTON, May 9, 2013 /PRNewswire-iReach/ -- The electronic cigarette industry continues to grow, but consumers may be having a hard time finding ways to purchase them—especially on the internet. While CigReviews.com offers one of the largest selections of e-cigarettes, CEO Mark Wunder says that his company is prohibited to use pay-per-click advertising online by sites such as Facebook and Google.
According to its advertising policy, Google "doesn't allow the promotion of tobacco alternatives or cigarette alternatives, such as cigarettes that contain no tobacco and electronic cigarettes, even if promoted as an aid to quit smoking." Facebook rules are similar in that "ads and sponsored stories may not promote tobacco or tobacco-related products," including electronic cigarettes.
"It's not easy to advertise electronic cigarettes online," Wunder says. "You have be creative with social media, grassroots marketing and website optimization."
To provide his customers with the chance to find out more about the various brands CigReviews.com offers, Wunder has launched a YouTube Channel with professional videos that provide valuable informational reviews about such e-cig brands as Blu and V2 e cigs.
"Our visitors love the video reviews and demonstrations," Wunder says. "They can actually see how the product works, get advice on the different flavors—and we throw a little humor in there as well. We've had thousands of views, and our customers respond well to these reviews."
Customers can also visit the YouTube Channel for valuable coupons redeemable on the CigReviews.com website. Additional video reviews will be posted in the coming months to help e-cig users select the right brand for them.
CigReviews.com is a leading website for reviews and discounts for cigarettes, electronic cigarettes and roll your own tobacco. The site, which provides access to reviews for more than 900 brands, strives to create community among smokers and provide an outlet for opinions about any topic that relates to smoking. For more information, visit CigReviews.com.
Mark Wunder Amp Search Partners, 703-981-5221, firstname.lastname@example.org
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