Cingular Wireless and The WB Television Network to Fans: 'uDecide' the Outcome of 'ONE TREE HILL' Story

Fans Can Use Text Messaging to Vote for Outcome of a Series Story Line

April 26 and a Chance to Win Trip to the Show's Set



Apr 19, 2005, 01:00 ET from Cingular Wireless

    ATLANTA, April 19 /PRNewswire/ -- Have you always wanted to direct a hit
 TV series?  Here's your chance. Cingular Wireless and The WB Network's ONE
 TREE HILL series are giving fans a say in how upcoming story line should end
 via text message voting on their Cingular Wireless phones.
     For the first time in TV history, fans will help decide how a story in a
 television show will play out by using the text message feature on their
 Cingular Wireless phones.   During the Tuesday, April 19 episode of ONE TREE
 HILL (9:00-10:00 p.m. ET) Nathan (James Lafferty) is faced with the dilemma as
 to whether or not he should kiss his sister-in law, Taylor (Lindsay McKeon),
 while his wife, Haley (Bethany Joy Lenz), performs on a rock music tour.
 Enter the show's fans who will vote via text messaging and see their choice
 unfold during the Tuesday, April 26 episode.
     Additionally, one lucky text messaging participant will win a trip to
 Wilmington, North Carolina to visit the set of ONE TREE HILL plus a new
 Cingular Wireless Motorola V551 video phone and a $500 Cingular Wireless gift
 card.
     "Cingular is excited to be a part of television history by allowing ONE
 TREE HILL fans to text their choice of how a story line should end," said John
 Burbank, vice president of marketing for Cingular Wireless. "Through these and
 other innovative promotional endeavors, Cingular is leading the way in showing
 how easy and fun texting can be."
     "The Cingular 'uDecide' program provides the perfect opportunity for the
 avid ONE TREE HILL fan to connect with their favorite show," said Sonia
 Borris, Vice President, Integrated Marketing for The WB. Cingular is an
 amazing partner that continues to share in The WB's desire to deliver
 compelling and innovative programs that speak specifically to our target
 audiences."
     To participate, fans can text message the word "uDecide" to 7425 with
 their Cingular Wireless mobile phone to register to participate. On April 19,
 participants will be sent a text message on their wireless device with the
 "uDecide" ballot.  Viewers reply with an "A," or "B" response to place their
 vote, and can vote as many times as they would like. Voting will conclude on
 April 22 and the selected episode will air on April 26. Text voting is only
 available from a Cingular Wireless phone, and standard text messaging rates
 apply.
     Visit http://www.rucingular.com/onetreehill for more information and for
 exclusive ONE TREE HILL content including graphics, ring tones and much more.
 Be the first to know the gossip each week by signing up to get the latest
 updates, polls, quizzes, and everything ONE TREE HILL sent directly to your
 Cingular phone.
     ONE TREE HILL is the fastest-growing returning show on television and is
 The WB's top-rated show in its target demographics of adults 18-34 and persons
 12-34.
 
     About Cingular Wireless
     Cingular Wireless is the largest wireless carrier in the United States,
 serving more than 50 million customers. Cingular, a joint venture between SBC
 Communications (NYSE:   SBC) and BellSouth (NYSE:   BLS), has the largest digital
 voice and data network in the nation. Cingular is the only U.S. wireless
 carrier to offer Rollover(SM), the wireless plan that lets customers keep
 their unused monthly minutes. Details of the company are available
 at http://www.cingular.com .
 
     About The WB Television Network
     The WB Television Network, launched by Warner Bros., the Tribune Co. and
 Jamie Kellner on January 11, 1995, currently has national coverage reaching
 93% of U.S. households. It is best known for its hit shows including "One Tree
 Hill," "7th Heaven,' "Everwood," "Gilmore Girls," "Reba," "Smallville," "What
 I Like About You," "Dawson's Creek," "Felicity" and "Buffy the Vampire
 Slayer."
 
 

SOURCE Cingular Wireless
    ATLANTA, April 19 /PRNewswire/ -- Have you always wanted to direct a hit
 TV series?  Here's your chance. Cingular Wireless and The WB Network's ONE
 TREE HILL series are giving fans a say in how upcoming story line should end
 via text message voting on their Cingular Wireless phones.
     For the first time in TV history, fans will help decide how a story in a
 television show will play out by using the text message feature on their
 Cingular Wireless phones.   During the Tuesday, April 19 episode of ONE TREE
 HILL (9:00-10:00 p.m. ET) Nathan (James Lafferty) is faced with the dilemma as
 to whether or not he should kiss his sister-in law, Taylor (Lindsay McKeon),
 while his wife, Haley (Bethany Joy Lenz), performs on a rock music tour.
 Enter the show's fans who will vote via text messaging and see their choice
 unfold during the Tuesday, April 26 episode.
     Additionally, one lucky text messaging participant will win a trip to
 Wilmington, North Carolina to visit the set of ONE TREE HILL plus a new
 Cingular Wireless Motorola V551 video phone and a $500 Cingular Wireless gift
 card.
     "Cingular is excited to be a part of television history by allowing ONE
 TREE HILL fans to text their choice of how a story line should end," said John
 Burbank, vice president of marketing for Cingular Wireless. "Through these and
 other innovative promotional endeavors, Cingular is leading the way in showing
 how easy and fun texting can be."
     "The Cingular 'uDecide' program provides the perfect opportunity for the
 avid ONE TREE HILL fan to connect with their favorite show," said Sonia
 Borris, Vice President, Integrated Marketing for The WB. Cingular is an
 amazing partner that continues to share in The WB's desire to deliver
 compelling and innovative programs that speak specifically to our target
 audiences."
     To participate, fans can text message the word "uDecide" to 7425 with
 their Cingular Wireless mobile phone to register to participate. On April 19,
 participants will be sent a text message on their wireless device with the
 "uDecide" ballot.  Viewers reply with an "A," or "B" response to place their
 vote, and can vote as many times as they would like. Voting will conclude on
 April 22 and the selected episode will air on April 26. Text voting is only
 available from a Cingular Wireless phone, and standard text messaging rates
 apply.
     Visit http://www.rucingular.com/onetreehill for more information and for
 exclusive ONE TREE HILL content including graphics, ring tones and much more.
 Be the first to know the gossip each week by signing up to get the latest
 updates, polls, quizzes, and everything ONE TREE HILL sent directly to your
 Cingular phone.
     ONE TREE HILL is the fastest-growing returning show on television and is
 The WB's top-rated show in its target demographics of adults 18-34 and persons
 12-34.
 
     About Cingular Wireless
     Cingular Wireless is the largest wireless carrier in the United States,
 serving more than 50 million customers. Cingular, a joint venture between SBC
 Communications (NYSE:   SBC) and BellSouth (NYSE:   BLS), has the largest digital
 voice and data network in the nation. Cingular is the only U.S. wireless
 carrier to offer Rollover(SM), the wireless plan that lets customers keep
 their unused monthly minutes. Details of the company are available
 at http://www.cingular.com .
 
     About The WB Television Network
     The WB Television Network, launched by Warner Bros., the Tribune Co. and
 Jamie Kellner on January 11, 1995, currently has national coverage reaching
 93% of U.S. households. It is best known for its hit shows including "One Tree
 Hill," "7th Heaven,' "Everwood," "Gilmore Girls," "Reba," "Smallville," "What
 I Like About You," "Dawson's Creek," "Felicity" and "Buffy the Vampire
 Slayer."
 
 SOURCE  Cingular Wireless

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