LOS ANGELES, Nov. 7 /PRNewswire/ -- PADRES Contra El Cancer (PADRES) joins forces with Cingular Wireless to launch an extraordinary promotion to benefit children and families fighting childhood cancer. The campaign is a partnership between PADRES, Cingular Wireless, Univision 34 (KMEX-TV) and Unified Western Grocers. The primary objectives of the six- week joint effort include raising funds for PADRES' programs through donations at Cingular Wireless retail stores, educating the community about childhood cancer, and motivating Latinos to donate bone marrow. "Grappling with childhood cancer affects more than just the patients; it affects the immediate family and the communities in which they live," said Elvia Barboa, CEO of PADRES Contra El Cancer. "Our unique partnership with Cingular Wireless, Univision 34 (KMEX-TV) and Unified Western Grocers provides us a powerful platform to reach the public and get them engaged, so we can give these children and their families more than hope. I know that 20 dollars, multiplied by hundreds, will positively impact thousands of families." Cancer strikes approximately 1,500 children in California annually and nearly 50 percent of these children are Latino. Cancer remains the leading cause of death among children under 15 years old, and second only to accidents in most age groups. "We support PADRES and its mission wholeheartedly," said Kelly King, Cingular Wireless vice president & general manager for Greater Los Angeles. "Together, we have a rare opportunity to raise awareness and funding, which will make a very real difference in people's lives." "I first learned of PADRES when my son Carlos was diagnosed with leukemia in July of last year," said Martha Magallon. "During our most difficult times, PADRES helped us with every day necessities, transportation and meal tickets, but more important, they made us feel we were not alone." The joint promotion includes a bone-marrow drive at Cingular's newest "state of the art" store in Huntington Park. The drive will take place December 1, 2006 and its goal is to recruit a substantial number of Latino bone marrow donors. Although most children who require blood transfusions at Children's Hospital of Los Angeles are Hispanic, only 5 percent of the donors are Latino. The public can visit 53 participating Cingular Wireless stores and kiosks in the Los Angeles area to make their donations. With every $20 donation, Cingular will provide $20 in savings on select Cingular handsets or GoPhone (with a pre-paid or post-paid activation), a voucher good for $20 worth of groceries from local participating retailers and a limited edition "Answer Hope's Call" Esperanza Cingular phone charm indicating support for the program. About PADRES PADRES Contra El Cancer is a non-profit organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL races and ethnic origins. No family is turned away. Celebrating over 20 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress Eva Longoria has served as the organization's National Spokesperson. To learn more about PADRES, visit www.IamHope.org. About Cingular Wireless Cingular Wireless is the largest wireless carrier in the United States, serving 58.7 million customers. Cingular, a joint venture between AT&T Inc. (NYSE: T) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(r), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. About Unified Western Grocers Unified Western Grocers, Inc. is a retailer-owned grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries, which generated approximately $2.9 billion in sales during the 2005 fiscal year, offer independent retailers all the resources they need to compete in the supermarket industry. About Univision Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general- interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. , and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
SOURCE PADRES Contra El Cancer