Cingular Wireless Joins PADRES to Fight Childhood Cancer

Promotion Expected To Raise Critical Funds & Increase Bone Marrow Donations

Nov 07, 2006, 00:00 ET from PADRES Contra El Cancer

    LOS ANGELES, Nov. 7 /PRNewswire/ -- PADRES Contra El Cancer (PADRES)
 joins forces with Cingular Wireless to launch an extraordinary promotion to
 benefit children and families fighting childhood cancer.
     The campaign is a partnership between PADRES, Cingular Wireless,
 Univision 34 (KMEX-TV) and Unified Western Grocers. The primary objectives
 of the six- week joint effort include raising funds for PADRES' programs
 through donations at Cingular Wireless retail stores, educating the
 community about childhood cancer, and motivating Latinos to donate bone
     "Grappling with childhood cancer affects more than just the patients;
 it affects the immediate family and the communities in which they live,"
 said Elvia Barboa, CEO of PADRES Contra El Cancer. "Our unique partnership
 with Cingular Wireless, Univision 34 (KMEX-TV) and Unified Western Grocers
 provides us a powerful platform to reach the public and get them engaged,
 so we can give these children and their families more than hope. I know
 that 20 dollars, multiplied by hundreds, will positively impact thousands
 of families."
     Cancer strikes approximately 1,500 children in California annually and
 nearly 50 percent of these children are Latino. Cancer remains the leading
 cause of death among children under 15 years old, and second only to
 accidents in most age groups.
     "We support PADRES and its mission wholeheartedly," said Kelly King,
 Cingular Wireless vice president & general manager for Greater Los Angeles.
 "Together, we have a rare opportunity to raise awareness and funding, which
 will make a very real difference in people's lives."
     "I first learned of PADRES when my son Carlos was diagnosed with
 leukemia in July of last year," said Martha Magallon. "During our most
 difficult times, PADRES helped us with every day necessities,
 transportation and meal tickets, but more important, they made us feel we
 were not alone."
     The joint promotion includes a bone-marrow drive at Cingular's newest
 "state of the art" store in Huntington Park. The drive will take place
 December 1, 2006 and its goal is to recruit a substantial number of Latino
 bone marrow donors. Although most children who require blood transfusions
 at Children's Hospital of Los Angeles are Hispanic, only 5 percent of the
 donors are Latino.
     The public can visit 53 participating Cingular Wireless stores and
 kiosks in the Los Angeles area to make their donations. With every $20
 donation, Cingular will provide $20 in savings on select Cingular handsets
 or GoPhone (with a pre-paid or post-paid activation), a voucher good for
 $20 worth of groceries from local participating retailers and a limited
 edition "Answer Hope's Call" Esperanza Cingular phone charm indicating
 support for the program.
     About PADRES
     PADRES Contra El Cancer is a non-profit organization committed to
 improving the quality of life for Latino children with cancer and their
 families. PADRES programs, activities and services, while primarily
 oriented to the Latino community, serve childhood cancer patients from ALL
 races and ethnic origins. No family is turned away. Celebrating over 20
 years of service, PADRES brings together children, families, healthcare
 professionals and community leaders to promote a comprehensive
 understanding of childhood cancer and other blood disorders as well as
 effective methods for treatment. Since March 2005, actress Eva Longoria has
 served as the organization's National Spokesperson. To learn more about
 PADRES, visit
     About Cingular Wireless
     Cingular Wireless is the largest wireless carrier in the United States,
 serving 58.7 million customers. Cingular, a joint venture between AT&T Inc.
 (NYSE:   T) and BellSouth Corporation (NYSE:   BLS), has the largest digital
 voice and data network in the nation -- the ALLOVER(TM) network -- and the
 largest mobile-to-mobile community of any national wireless carrier.
 Cingular is a leader in third generation wireless technology. Its 3G
 network is the first widely available service in the world to use HSDPA
 (High Speed Downlink Packet Access) technology. Cingular is the only U.S.
 wireless carrier to offer Rollover(r), the wireless plan that lets
 customers keep their unused monthly minutes. Details of the company are
 available at
     About Unified Western Grocers
     Unified Western Grocers, Inc. is a retailer-owned grocery distributor
 that supplies independent retailers throughout the western United States.
 Unified and its subsidiaries, which generated approximately $2.9 billion in
 sales during the 2005 fiscal year, offer independent retailers all the
 resources they need to compete in the supermarket industry.
     About Univision
     Univision Communications Inc. is the premier Spanish-language media
 company in the United States. Its operations include Univision Network, the
 most-watched Spanish-language broadcast television network in the U.S.
 reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-
 interest Spanish-language broadcast television network, which was launched
 in 2002 and now reaches 87% of U.S. Hispanic Households; Galavision, the
 country's leading Spanish-language cable network; Univision Television
 Group, which owns and operates 62 television stations in major U.S.
 Hispanic markets and Puerto Rico; Univision Radio, the leading
 Spanish-language radio group which owns and/or operates 69 radio stations
 in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico;
 Univision Music Group, which includes Univision Records, Fonovisa Records,
 La Calle Records and Mexico-based Disa Records as well as Fonomusic and
 America Musical Publishing companies; and Univision Online, the premier
 Spanish-language Internet destination in the U.S. located at Univision Communications also has a 50% interest in
 TuTv, a joint venture formed to broadcast Televisa's pay television
 channels in the U.S. , and a non-voting 14.9% interest in Entravision
 Communications Corporation, a public Spanish-language media company.
 Univision Communications is headquartered in Los Angeles with television
 network operations in Miami and television and radio stations and sales
 offices in major cities throughout the United States.

SOURCE PADRES Contra El Cancer