CHICAGO, March 12 /PRNewswire/ -- Analysis experts from Cision – the leading provider of media analysis, research, distribution, and monitoring services to public relations professionals and other communicators – will discuss how to quantify the impact and ROI of media relations campaigns and the ongoing evolution of social media measurement at industry conferences in March 2010.

Wayne Bullock, Cision's senior vice president, analysis operations, and Craig Mitchell, vice president, analysis services, will address industry associations on each coast during the third week of March.

Proving PR's Value – Tuesday, March 23, The PR News PR Measurement Conference, National Press Club, Washington, DC. Mitchell will be a featured presenter at the kickoff panel session that explores measurement best practices and established metrics that help PR professionals quantify the impact of, and return on investment from, public relations campaigns. A 20-year veteran of the journalism, communications and communications measurement industries, Mitchell has planned and managed both campaigns and measurement/analysis programs for major agencies and corporations.  For more information on the event, please visit http://www.prnewsonline.com/conferences/MeasurementConference2010.html#agenda.

Editorial Evaluation Metrics for Convention/Visitors Bureaus and Destination Marketing Organizations – Thursday, March 25, The WACVB Destination Tech Summit, Renaissance Seattle Hotel, Seattle, WA. Bullock will join a panel discussion that will discuss the evolving means of measuring the impact of both "mainstream" and social media communications campaigns.  Bullock has also spent over two decades in corporate communications and communications research and has developed media measurement campaigns for some of the world's largest organizations. For details, visit http://www.wacvb.com/pdf/tourismtech/10_TechSummit.pdf.

Cision analysts lead the industry in PR program measurement and analysis, applying the proven measurement methodology to PR campaigns for many of the world's largest corporations. In addition, Cision is a global leader in social media measurement, through its CODiE Award-winning Cision Social Media Dashboard.

About Cision

Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.

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