Citi Launches Merchant Network for Its Citi(R) Dividend Platinum Select(R) MasterCard(R), Increases Cash-Back Benefits

No Cap on Cash-Back Rewards Earned on Purchases Made Through

The Citi Dividend Merchant Network

Oct 28, 2004, 01:00 ET from Citi

    NEW YORK, Oct. 28 /PRNewswire-FirstCall/ -- Today, Citi, the world's
 largest provider of credit cards, is offering cardmembers of its no-annual fee
 Citi(R) Dividend Platinum Select(R) MasterCard(R) the opportunity to earn
 extra cash-back rewards through a new merchant network which enables
 cardmembers to earn rewards faster -- without spending more.  There is no
 annual cap on the cash-back amount cardmembers can earn from purchases made
 through the new Citi Dividend Merchant Network, which includes hundreds of the
 leading e-tailers, retailers and cataloguers. By shopping through the Citi
 Dividend Merchant Network, cardmembers earn incremental cash-back rewards --
 on average 5%-7% -- on each purchase made online, by phone or in-store at
 member retailers.
     In addition, cardmembers continue to receive 5 percent cash-back on all
 gas, supermarket and drug store purchases as well as 1 percent cash-back on
 all other purchases; $5 Dividend Dollars for each balance transfer of $1,500
 or more; and 1 percent cash-back on all cash advances taken at the standard
 cash rate -- up to $300 in cash-back rewards earned per calendar year.
     To earn additional cash-back rewards, cardmembers must first activate the
 Citi Dividend Merchant Network through account online at  Every time they shop online at the site or by phone
 or in-store at a participating retailer, they earn an average incremental 5%-
 7% cash-back on every purchase.  In addition, gift certificates earn 5 percent
 cash-back on each purchase up to $2,500.  All cash-back rewards are collected
 and automatically deposited monthly into the cardmember's Citi Dividend
 Dollars account.
     "Without question, there are many consumers who simply want to earn cash
 back when they use their credit card. Citi is committed to providing the best
 services and benefits on our rewards cards so that our cardmembers can get
 something back from their card and use credit to their advantage," said Bill
 Borden, Senior Vice President, Citi Cards. "We've leveraged our extensive
 merchant relationships to create the Citi Dividend Merchant Network and offer
 our customers the best value in the cash-back rewards cards in the
     The Citi Dividend Card offers rewarding top-level benefits, including:
      * No annual fee
      * $0 liability on unauthorized purchases
      * 0% APR on balance transfers for a full 12 months with no Balance
        Transfer fee
      * Free and secure online account management
      * Auto rental insurance
      * Emergency travel assistance
      * Travel accident insurance
      * Acceptance at 32 million locations around the world
      * Citi Identity Theft Solutions
      * Fraud Early Warning gives 24-hour protection from fraud
      * Lost Wallet Service, which quickly replaces a customer's card if it's
        lost or stolen, and also provides the customer with emergency cash
        (subject to available cash advance limit)
     To apply for the Citi Dividend Card, consumers can call 1-888-CitiCards or
 visit  Terms and conditions apply.
     About Citi
     Citi, or Citi Cards, is a member of Citigroup (NYSE:   C). Citigroup, the
 preeminent global financial services company, has some 200 million customer
 accounts and does business in more than 100 countries, providing consumers,
 corporations, governments and institutions with a broad range of financial
 products and services, including consumer banking and credit, corporate and
 investment banking, insurance, securities brokerage, and asset management.
 Major brand names under Citigroup's trademark red umbrella include Citibank,
 CitiFinancial, Primerica, Smith Barney, Banamex, and Travelers Life and
 Annuity. Additional information may be found at