NEW YORK, Oct. 28 /PRNewswire-FirstCall/ -- Today, Citi, the world's largest provider of credit cards, is offering cardmembers of its no-annual fee Citi(R) Dividend Platinum Select(R) MasterCard(R) the opportunity to earn extra cash-back rewards through a new merchant network which enables cardmembers to earn rewards faster -- without spending more. There is no annual cap on the cash-back amount cardmembers can earn from purchases made through the new Citi Dividend Merchant Network, which includes hundreds of the leading e-tailers, retailers and cataloguers. By shopping through the Citi Dividend Merchant Network, cardmembers earn incremental cash-back rewards -- on average 5%-7% -- on each purchase made online, by phone or in-store at member retailers. In addition, cardmembers continue to receive 5 percent cash-back on all gas, supermarket and drug store purchases as well as 1 percent cash-back on all other purchases; $5 Dividend Dollars for each balance transfer of $1,500 or more; and 1 percent cash-back on all cash advances taken at the standard cash rate -- up to $300 in cash-back rewards earned per calendar year. To earn additional cash-back rewards, cardmembers must first activate the Citi Dividend Merchant Network through account online at http://www.CitiCards.com. Every time they shop online at the site or by phone or in-store at a participating retailer, they earn an average incremental 5%- 7% cash-back on every purchase. In addition, gift certificates earn 5 percent cash-back on each purchase up to $2,500. All cash-back rewards are collected and automatically deposited monthly into the cardmember's Citi Dividend Dollars account. "Without question, there are many consumers who simply want to earn cash back when they use their credit card. Citi is committed to providing the best services and benefits on our rewards cards so that our cardmembers can get something back from their card and use credit to their advantage," said Bill Borden, Senior Vice President, Citi Cards. "We've leveraged our extensive merchant relationships to create the Citi Dividend Merchant Network and offer our customers the best value in the cash-back rewards cards in the marketplace." The Citi Dividend Card offers rewarding top-level benefits, including: * No annual fee * $0 liability on unauthorized purchases * 0% APR on balance transfers for a full 12 months with no Balance Transfer fee * Free and secure online account management * Auto rental insurance * Emergency travel assistance * Travel accident insurance * Acceptance at 32 million locations around the world * Citi Identity Theft Solutions * Fraud Early Warning gives 24-hour protection from fraud * Lost Wallet Service, which quickly replaces a customer's card if it's lost or stolen, and also provides the customer with emergency cash (subject to available cash advance limit) To apply for the Citi Dividend Card, consumers can call 1-888-CitiCards or visit http://www.CitiCards.com. Terms and conditions apply. About Citi Citi, or Citi Cards, is a member of Citigroup (NYSE: C). Citigroup, the preeminent global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Travelers Life and Annuity. Additional information may be found at http://www.citigroup.com.