Citibank Launches ClickCredit(SM): A Powerful New Online Shopping Tool for Consumers - Unique Online-Only Credit Line Provides Rewards; Security and 100 Percent

Satisfaction Guarantee Underscore Safety of Buying Online -



- Online Shopping Mall Offers Discounts at Popular Web Sites -



- A Pioneer in Bringing Credit Cards, ATMs and Online Banking to Consumers,

Citibank Now Sets Its Sights on Revolutionizing Internet Commerce -



    NEW YORK, Oct. 27 /PRNewswire/ -- Citibank, the world's largest issuer of
 traditional credit card products, today introduced ClickCredit, a separate
 line of credit to be used exclusively for online purchases.  Citibank has
 backed ClickCredit with rewards, features and services -- including cash back
 and airline mileage rewards, transaction security and purchase
 protection/satisfaction guarantees -- which are unrivaled among existing
 online consumer credit products.
     Although consumers are expected to spend nearly $7.3 billion shopping
 online this holiday season, up more than 121% from 1998, online purchases
 still account for only about 2% of total retail spending.  Many people are
 still unsure whether the benefits of online shopping outweigh their concerns
 about privacy and security on the Internet.  Citibank, as the largest credit
 card issuer, intends to leverage its industry leadership position and
 reputation for superior customer service to alleviate these consumer concerns
 and dramatically accelerate growth of the online retailing market.
     "Community and currency are the two most important enablers to shopping
 online so, as we thought about how Citibank could make it easier and more
 rewarding for our customers, we decided to focus on both of these criteria,"
 explained A. Sami Siddiqui, Head of Citibank North America Cards.  "Currency
 refers to the choice of payment vehicle, and Citibank is introducing a new
 line of credit, called ClickCredit, which is for use specifically when making
 purchases online.  Community provides a comfortable place to shop where
 consumers are confident about buying, and feel that they are getting value for
 their dollar; we are addressing this need with CitiPlaza(SM)."
 
     ClickCredit - Setting a New Standard for Online Shopping Rewards and
 Benefits
 
     Through ClickCredit, Citibank is introducing two products that will
 facilitate shopping online for its customers -- Click Citi(SM) Platinum
 Select(R) and Click Citi(SM) AAdvantage(R).  While these lines of credit are
 not issued in the form of a credit card, they will feature many of the
 benefits and services that have become hallmarks of Citibank's traditional
 credit card offerings, as well as special rewards unique to the ClickCredit
 program.  Features include the following:
 
     -- Earn Cash Back.  Click Citi Platinum Select members will receive
 2% cash back on all Internet purchases made through May 31, 2000; thereafter
 they will earn 1% cash back.
 
     -- Earn Double Mileage.  Click Citi AAdvantage members will earn two
 American Airlines AAdvantage miles for every dollar spent online, through May
 31, 2000; thereafter they will earn one mile for every dollar spent.
 
     -- Online Guarantee.  ClickCredit customers will not be responsible for
 any unauthorized online charges made on their account.
 
     -- 100% Satisfaction Guarantee.*  Citibank provides a 100% money-back
 guarantee on most online purchases that don't meet a customer's satisfaction
 requirements.  ClickCredit customers also receive Price Protection*
 (if a customer sees an item purchased advertised online for less within
 60 days, Citibank will refund the difference).  ClickCredit customers also
 receive an Extended Warranty of up to one year.  Click Citi Platinum Select
 customers receive an additional Purchase Assurance (Citibank provides refunds
 if online purchases are damaged, stolen or destroyed by fire).
 
     Along with the launch of ClickCredit, Citibank also introduced CitiPlaza,
 an online shopping mall which includes a group of online retailers who will
 provide special savings and benefits to Citibank customers.  Among the
 merchants already featured with CitiPlaza are Barnes & Noble, CBS Sportsline,
 CDNow, Dell Computers, the Disney Store, Eddie Bauer, Fragrance.Net, FTD.Com,
 IBM, Nickelodean's Red Rocket, Office Max, Omaha Steaks, Reel.Com and the
 Sharper Image, with others expected to be added shortly.  CitiPlaza can be
 accessed through the Citibank Cards web site at www.citibankcards.com.
     "Over the years, Citibank has earned a reputation for its ability to apply
 technology to financial services in ways that truly improve the customer
 experience -- we are the bank that made ATM banking user-friendly in the late
 1970s, we pioneered telephone banking, and today our "Direct Access" online
 banking service is regularly cited as the best in the industry," noted Antony
 Jenkins, Director of Internet Initiatives for Citibank North America Cards.
 "With the explosive growth of the Internet, it was only natural for Citibank
 Cards to study the way consumers were reacting to it as a shopping channel.
 We found there were barriers that kept some customers from entering this new
 world of shopping, so today we are vitually eliminating those barriers by
 offering assurances that our customers will have a safe and rewarding Internet
 shopping experience.  The Internet is changing the way people buy, and we
 believe that ClickCredit will now change the way they pay."
     ClickCredit customers can monitor their spending and make payments at
 www.citibank.com through features such as Account Online and CitiPay(R).
 Citibank's Account Online service enables its traditional credit card and
 ClickCredit customers to log on and manage their credit accounts.  CitiPay
 allows customers to make payments over the phone or online by deducting them
 directly from any checking or savings account.
     Consumers can apply online for a Click Citi Platinum Select or Click Citi
 AAdvantage account.  Online applications can be accessed directly at
 www.clickcredit.com, or through the Citibank Cards web site at
 www.citibankcards.com.  Customers will be issued ClickCredit cards which will
 include their account number; the cards are for reference only and are not
 used when actually making a purchase.
 
     Citibank is part of Citigroup (NYSE:   C), the world's most global financial
 services organization.  Citigroup's consumer businesses cover a broad range of
 financial services in 57 countries -- retail and private banking, credit and
 charge cards, mortgage lending, consumer lending, personal financial planning,
 personal insurance and investment brokerage and counseling.  These services
 are marketed through Citibank, CitiFinancial (formerly Commercial Credit),
 Primerica, Travelers Life & Annuity and Travelers Property Casualty.
 
     Today Citigroup serves over 100 million consumers, businesses, governments
 and financial institutions -- in more than 100 countries and territories.
 
     *Up to $1,000 per item, $5,000 per year; certain restrictions and
 exclusions apply.
 
     Press Contacts:   Maria Mendler                Joe Miller
                       Citibank                     Ruder Finn
                       (718) 248-6175               (212) 715-1602
                       maria.mendler@citicorp.com   millerj@ruderfinn.com
 
 

SOURCE Citibank

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