Citizen Watch Co. Signs Tennis Champion Nicole Vaidisova to its Unstoppable Roster

Mar 08, 2007, 00:00 ET from Citizen Watch Company of America, Inc.

    LYNDHURST, N.J., March 8 /PRNewswire/ -- Citizen Watch Company of
 America, Inc. (COA) has signed 17-year old Nicole Vaidisova, the world's
 Top 10 ranked tennis champion on the Sony Ericsson WTA Tour to its
 international media campaign, Unstoppable. Ms. Vaidisova has already won 6
 career Tour singles titles and is the youngest female player in the Top 10,
 achievements that embody the core of the Citizen Eco-Drive(R) Unstoppable
     (Photo: )
     Print ads featuring Nicole Vaidisova, which will run in English,
 Spanish and French throughout the United States and Canada, break in April
 in a variety of weekly magazines including People and Us Weekly, and
 monthly beauty, fashion and lifestyle magazines including Glamour, Marie
 Claire, Latina and LouLou. In-store collateral material will be made
 available starting in April as well.
     Laurence Grunstein, president of COA, explains the company's decision
 to work with Ms. Vaidisova. "Citizen has been a proud sponsor and Corporate
 Champion of the US Open Tennis Championships for 15 years, and our new
 relationship with Nicole Vaidisova is a logical extension of Citizen's
 commitment to tennis. In addition to strength and precision, Nicole
 exhibits power, poise and grace both on and off the court. She exemplifies
 the unstoppable spirit of the Citizen Eco-Drive brand."
     When she was just 15 years old, Ms. Vaidisova won her first
 professional Tour event in Vancouver. Later that season, she became 1 of
 only 3 players in the Tour's history to win 2 tournaments in her rookie
 year. At 16, she won 3 back-to-back professional Tour events, in Seoul,
 Tokyo and Bangkok. Then, at 17, she reached her first Grand Slam semi-final
 at the French Open, beating top seed Amelie Mauresmo and Venus Williams in
 the process. Most recently, she reached the semi-finals at the Australian
 Open in January. Ms. Vaidisova currently resides in Bradenton, FL where she
 trains at the Nick Bollettieri Academy and is represented by IMG.
     Citizen Eco-Drive's Unstoppable campaign, which first launched in Fall
 2003, has featured a variety of top athletes over the years. This Spring,
 Vaidisova joins Citizen's 3 current Unstoppable athletes including LPGA
 golf sensation Paula Creamer, the winner of 5 LPGA events including the
 recent 2007 SBS Open at Turtle Bay; Emeka Okafor, the starting Power
 Forward/Center for the Charlotte Bobcats; and Michael Waltrip, two-time
 winner of the Daytona 500 and current owner of the Michael Waltrip Racing
     About Citizen Eco-Drive
     Be a model citizen and go green with Citizen Eco-Drive watches, which
 prove that style and sustainability can co-exist with their ecologically
 friendly timekeepers.
     Citizen Eco-Drive utilizes the power of light from any natural or
 artificial light source and converts it into stored energy. Enough energy
 is stored to power the watch for at least six months, even in the dark.
 Citizen holds the leading position in the mid-priced watch market in the
 United States and is available nationwide at fine jewelry and department

SOURCE Citizen Watch Company of America, Inc.