THE CELEBRATED RUM DISTILLER AND EAST COAST CITY SHARE AN IMPORTANT ANNIVERSARY, ONE THAT WILL BE ENSHRINED WITH A SPECIAL LABEL TO BE AVAILABLE IN SELECT NSLC LOCATIONS THIS JULY
TORONTO, July 9, 2014 /CNW/ - The historic rum distiller known for its ladder of exceptional expressions marks a milestone anniversary this year, celebrating 265 years as a leader in the fine spirits sector. To commemorate this esteemed achievement, the brand will release limited edition bottles of its V/X expression featuring specially designed Halifax Heritage labels, at select NSLC locations this July. The labels were created specifically to celebrate the city of Halifax and its rich history. Founded in the same year as the Appleton Estate, the city is also set to mark its 265th year as one of Canada's most thriving communities.
"The NLSC is very pleased to be partnering with Appleton Estate Jamaica Rum to bring the Appleton Estate V/X Halifax Heritage label to the Nova Scotia market," said Tim Pellerin, VP Marketing Insights & Merchandising, Nova Scotia Liquor Corporation. "As the top selling amber rum in Nova Scotia, we are happy to celebrate the anniversary of our great city alongside a brand that has been a dedicated supporter of our community for over 20 years."
The specially designed Halifax Heritage label will be featured on bottles of the iconic brand's V/X expression. Each label bears the eye-catching outline of the military base built on Citadel Hill. Within the outline, the rendering also includes a piece of the old harbour, the ever-important ships that brought trade to the city and the iconic Citadel clock.
"We feel truly honoured to be celebrating the anniversary of our brand alongside one of Canada's most culturally-rich and historically significant cities," said Darcy Zupko, National Brand Manager for Appleton Estate, PMA Canada Ltd. "The release of the limited edition Halifax Heritage labels on bottles of our V/X expression truly serves as our way of paying homage to the city of Halifax as the community prepares to celebrate this most esteemed milestone."
Founded in 1749, Appleton Estate Jamaica Rum has amassed an extraordinary history, distinguishing itself as one of the very few premium spirits that maintain a proprietary distillation process. With the launch of the commemorative label coinciding with the city of Halifax's celebration of Natal Day, rum connoisseurs and purveyors of Canadian history within legal drinking age are invited to visit select NSLC locations for in-store tastings.
SOURCE Appleton Estate Jamaica Rum