City of Hope Celebrates 'La Gota de la Vida Campaign' With Cristian Castro, Graciela Beltran and Alejandro Lerner as Festival Headliners

Jul 27, 2007, 01:00 ET from City of Hope Cancer Center

    LOS ANGELES, July 27 /PRNewswire/ -- City of Hope Cancer Center
 celebrated the 7th annual "La Gota de la Vida Campaign" to raise funds for
 the institution, educate Latinos about their health, and increase the
 number of donors to the National Bone Marrow Program. This year's campaign
 culminated with a festival and concert featuring internationally known
 recording artists Cristian Castro, Graciela Beltran, Alejandro Lerner,
 Tatiana, El Mayo de la Sierra, Morrison and Italia Renata. The benefit
 concert was attended by over 20,000 people and generated $190,000 for City
 of Hope. The campaign was co-sponsored by Procter & Gamble, PepsiCo,
 Unilever, Gamesa, Coca Cola, Food 4 Less, Albertsons, Ralphs, Superior
 Warehouse, Ritmo Latino Music stores and Sara Lee and also included public
 service announcements, bone marrow drives and community events.
     To date, the campaign has raised over $1.2 million for City of Hope,
 registered thousands of Latino bone marrow donors and saved lives. The
 festival also included the Angels of Hope Awards to honor Latino
 professionals and leaders who have made significant contributions in their
 respective careers and inspirational individuals who have overcome cancer.
 This year's award recipients State Senator Gil Cedillo, Univision News
 Anchor Teresa Rodriguez, cancer survivor Gustavo Perez, Telemundo 52
 General Manager Manuel Abud and Telemundo 52 News Anchor Ruben Luengas were
 honored at benefit dinner later that evening.
     "We are honored to have the support of the sponsoring brands that
 believe in this cause," said Mike Mortensen, Vice president of grocery,
 liquor and fuel for Food 4 Less and co-chairman of the La Gota de la Vida
 executive committee. "Without the patronage of sponsors like PepsiCo who
 sponsored this year's campaign with the brands Pepsi, Frito Lay, Tropicana,
 Gatorade and Gamesa, we would not have the opportunity to increase the
 number of Latinos in the bone marrow registry and build awareness about
 cancer prevention and treatment in the Hispanic community."
     "La Gota de la Vida" is a national public education project with
 participation of celebrities such as Joan Sebastian, Luis Fonsi, Jennifer
 Pena and Victor Manuelle. The celebrities, who are committed to reach the
 Latino community about the importance of the bone marrow registry,
 participated in a highly successful public service announcement (PSA) that
 has already reached millions of people around the country. As a result of
 these efforts, the overall number of Latino bone marrow registrants has
 grown significantly every year.
     "I am proud to be affiliated with a campaign and an organization that
 reaches the Latino community on such important health issues and recognizes
 such accomplished Latinos," said Salvador Trevino, president, Santa Fe
 Communications and founder of the La Gota de la Vida/Caminos al Exito
 Campaign. "Latinos are the third largest community to suffer from cancer
 and yet, we are the least likely to participate in the Bone Marrow
 Registry. These efforts are critical to the health of our community."
     About City of Hope
     City of Hope is one of the world's leading research and treatment
 centers for cancer, diabetes, HIV/AIDS and other life-threatening diseases.
 Named by U.S.News & World Report as one of America's best medical centers
 for cancer treatment, City of Hope is acknowledged as a pioneer in the
 fields of bone marrow transplantation and genetics.

SOURCE City of Hope Cancer Center