LOS ANGELES, July 27 /PRNewswire/ -- City of Hope Cancer Center
celebrated the 7th annual "La Gota de la Vida Campaign" to raise funds for
the institution, educate Latinos about their health, and increase the
number of donors to the National Bone Marrow Program. This year's campaign
culminated with a festival and concert featuring internationally known
recording artists Cristian Castro, Graciela Beltran, Alejandro Lerner,
Tatiana, El Mayo de la Sierra, Morrison and Italia Renata. The benefit
concert was attended by over 20,000 people and generated $190,000 for City
of Hope. The campaign was co-sponsored by Procter & Gamble, PepsiCo,
Unilever, Gamesa, Coca Cola, Food 4 Less, Albertsons, Ralphs, Superior
Warehouse, Ritmo Latino Music stores and Sara Lee and also included public
service announcements, bone marrow drives and community events.
To date, the campaign has raised over $1.2 million for City of Hope,
registered thousands of Latino bone marrow donors and saved lives. The
festival also included the Angels of Hope Awards to honor Latino
professionals and leaders who have made significant contributions in their
respective careers and inspirational individuals who have overcome cancer.
This year's award recipients State Senator Gil Cedillo, Univision News
Anchor Teresa Rodriguez, cancer survivor Gustavo Perez, Telemundo 52
General Manager Manuel Abud and Telemundo 52 News Anchor Ruben Luengas were
honored at benefit dinner later that evening.
"We are honored to have the support of the sponsoring brands that
believe in this cause," said Mike Mortensen, Vice president of grocery,
liquor and fuel for Food 4 Less and co-chairman of the La Gota de la Vida
executive committee. "Without the patronage of sponsors like PepsiCo who
sponsored this year's campaign with the brands Pepsi, Frito Lay, Tropicana,
Gatorade and Gamesa, we would not have the opportunity to increase the
number of Latinos in the bone marrow registry and build awareness about
cancer prevention and treatment in the Hispanic community."
"La Gota de la Vida" is a national public education project with
participation of celebrities such as Joan Sebastian, Luis Fonsi, Jennifer
Pena and Victor Manuelle. The celebrities, who are committed to reach the
Latino community about the importance of the bone marrow registry,
participated in a highly successful public service announcement (PSA) that
has already reached millions of people around the country. As a result of
these efforts, the overall number of Latino bone marrow registrants has
grown significantly every year.
"I am proud to be affiliated with a campaign and an organization that
reaches the Latino community on such important health issues and recognizes
such accomplished Latinos," said Salvador Trevino, president, Santa Fe
Communications and founder of the La Gota de la Vida/Caminos al Exito
Campaign. "Latinos are the third largest community to suffer from cancer
and yet, we are the least likely to participate in the Bone Marrow
Registry. These efforts are critical to the health of our community."
About City of Hope
City of Hope is one of the world's leading research and treatment
centers for cancer, diabetes, HIV/AIDS and other life-threatening diseases.
Named by U.S.News & World Report as one of America's best medical centers
for cancer treatment, City of Hope is acknowledged as a pioneer in the
fields of bone marrow transplantation and genetics.
SOURCE City of Hope Cancer Center