LOS ANGELES, July 12 /PRNewswire/ -- City of Hope Cancer Center is
launching the 7th annual "La Gota de la Vida Campaign" to raise funds for
the institution, educate Latinos about their health, and increase the
number of donors to the National Bone Marrow Program. This year's campaign
will culminate with a festival and concert featuring internationally known
recording artist Cristian Castro, Graciela Beltran, Alejandro Lerner,
Tatiana, El Mayo de la Sierra, Morrison and Italia Renata. Admission to the
benefit concert is free and tickets will be distributed through Food 4
Less, Albertsons, Ralphs, Superior Warehouse, and Ritmo Latino Music
stores. The campaign co-sponsored by Proctor & Gamble, Unilever, Gamesa,
Coca Cola and Sara Lee and also includes public service announcements, bone
marrow drives and community events.
To date, the campaign has raised over $1.2 million for City of Hope,
registered thousands of Latino bone marrow donors and saved lives. The
festival will also include the Angels of Hope Awards to honor Latino
professionals and leaders who have made significant contributions in their
respective careers and inspirational individuals who have overcome cancer.
The campaign also includes the support and vision of the Angels of Hope
Council comprised of community and elected officials such as Jackeline
Cacho (La Gota de la Vida National Spokesperson), State Senator Gil
Cedillo, Univision News Anchor Teresa Rodriguez and cancer survivor Gustavo
"Sara Lee offers a spectrum of choices to encourage a balanced diet and
healthy lifestyle, an important step in developing good eating habits for a
longer, healthy life," said Tim Zimmer, vice president Sara Lee Fresh
Bakery, Sara Lee Food & Beverage. "As part of our commitment to improving
community life, Sara Lee is proud to support The City of Hope's La Gota de
La Vida Program to build awareness about cancer prevention and treatment in
the Hispanic community."
"La Gota de la Vida," is a national public education project with
participation of celebrities such as Joan Sebastian, Luis Fonsi, Jennifer
Pena and Victor Manuell. The celebrities, who are committed to reach the
Latino community about the importance of the bone marrow registry,
participated in a highly successful public service announcement (PSA) that
has already reached millions of people around the country. As a result of
these efforts, the overall number of Latino bone marrow registrants has
grown significantly every year.
La Gota de la Vida Campaign is possible due to the support of companies
such as Sara Lee, Food 4 Less, Albertson's, Ralph's, Superior Super
Warehouse and Ritmo Latino Music Stores.
"I am proud to be affiliated with a campaign and an organization that
reaches the Latino community on such important health issues and recognizes
such accomplished Latinos," said Salvador Trevino, president, Santa Fe
Communications and founder of the La Gota de la Vida/Caminos al Exito
Campaign. "Latinos are the third largest community to suffer from cancer
and yet, we are the least likely to participate in the Bone Marrow
Registry. These efforts are critical to the health of our community."
About City of Hope
City of Hope is one of the world's leading research and treatment
centers for cancer, diabetes, HIV/AIDS and other life-threatening diseases.
Named by U.S. News & World Report as one of America's best medical centers
for cancer treatment, City of Hope is acknowledged as a pioneer in the
fields of bone marrow transplantation and genetics.
SOURCE City of Hope