WEST HOLLYWOOD, Calif., May 2 /PRNewswire/ -- Citysearch, the leading
online local guide and an operating business of IAC (Nasdaq: IACI), today
unveiled the next-generation of Citysearch, including new features and
functionality to make finding and evaluating local businesses easier for
Citysearch users. New features on the popular site include: Video on
Citysearch, which gives users an insider look at local businesses; enhanced
search functionality to improve content navigation on the site; and an
improved My Citysearch Summary, which delivers local business
recommendations based on popularity and recent search activity.
"Video on Citysearch is the first of many enhancements that our
audience can expect to see from us this year," said Jay Herratti, President
of Citysearch. "Leveraging our trusted content, we will continue to
introduce new features designed to provide consumers with the best local
experience on the web."
New Video on Citysearch Gives Users a Sneak Peak into Local Businesses
Video on Citysearch gives users the opportunity to experience the
ambiance and meet the owners of businesses before visiting. Citysearch
tapped Internet video company, TurnHere to create the videos.
"A great local experience is about providing consumers with the most
relevant information," said Scott Morrow, Executive Vice President, Product
and Marketing, Citysearch. "Whether they're searching for a restaurant, spa
or boutique shop, Video on Citysearch, coupled with our trusted
information, arms users with the ability to make more informed, confident
decisions about where to spend their time and money."
New features on Citysearch:
* Enhanced search and browse capabilities: Search results for specific
businesses by name and across categories produce more relevant and
targeted results. Citysearch also introduces a new module that allows
users to quickly browse local information in its more than 500
* Personalized suggestions: My Citysearch offers recommendations based on
a user's recent search activity and popularity of similar locations.
* New site design: Citysearch updates its design, embracing color and new
imagery to highlight deep content and local personalities.
"Consumers are increasingly searching for deeper and more engaging
information on local businesses. This is underscored by our recent
research, which indicates that a majority of consumers watch Internet video
Matt Booth, Senior Vice President, The Kelsey Group. "Citysearch's
enhancements answer consumer demand for a better local experience."
Experience the new Citysearch at www.citysearch.com.
Citysearch is a leading local search and directory company that
provides the most up-to-date information on businesses, from restaurants
and retail, to travel and professional services. Citysearch empowers
consumers to make informed decisions about where to spend their time and
money by delivering trusted content, local expertise and helpful tools,
including 14.5 million local businesses listings, over 600,000 user reviews
and ratings nationwide. Citysearch is an operating business of IAC (Nasdaq:
IACI). For more information, visit: www.citysearch.com