2014

Civic Breaks 13-Year-Old Monthly Record on American Honda 20-Percent Sales Gain; Acura Sales Jump 18 Percent on MDX Monthly Record and All-Time Light-Truck Sales Record

TORRANCE, Calif., Aug. 1, 2013 /PRNewswire/ -- American Honda Motor Co., Inc. today reported July 2013 U.S. sales of 141,439 units, a total increase of 20.9 percent compared with July 2012 (up 16.1 percent based on the Daily Selling Rate, or DSR*). The Honda Division posted July 2013 sales of 126,289 units, an increase of 21.3 percent compared with July 2012. Acura Division U.S. July sales of 15,150 units jumped 18.1 percent compared with July 2012.

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda

  • Accord and Civic both top 30,000 July sales, with Civic breaking a 13-year-old July sales record
  • CR-V breaks July sales record set last year by more than 6,500 units, with sales of 27,226, up 32.5 percent compared to July 2012
  • Pilot and Ridgeline both see fifth consecutive month of double digit sales gains, up 32.5 and 67.7 percent respectively, from July 2012

"In July, all of our core models - Civic, Accord, Odyssey and CRV - showed double-digit gains," said John Mendel, executive vice president of sales at American Honda. "This indicates Honda's commitment to retail sales is resonating with consumers seeking not only fun and fuel-efficient vehicles, but also products that retain their long-term value."

Acura

  • Acura posts a 18.1-percent sales gain, and a 35.4-percent gain in light-truck sales setting an all-time light-truck sales record
  • MDX, new from the ground up, topped 5,500 units and set a new July record last set in 2005, making it Acura's top-selling model
  • RDX continues its amazing run with 15 consecutive month of record sales (3,936 units sold)

"The all-new MDX is off to the kind of dominating start we expected, teamed with RDX to give Acura a powerful 1-2 punch in the important luxury light-truck segment, and new momentum in Acura showrooms," said Jeff Conrad, vice president and general manager of Acura sales. "MDX delivers due to its fundamental advantages in areas that resonate with luxury SUV shoppers."

*The daily selling rate (DSR) is calculated with 25 days for July 2013 and 24 days for July 2012. Year-to-date, the DSR is calculated with 178 days for 2013 and 178 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

 

American Honda Vehicle Sales For July 2013


Month-to-Date


Year-to-Date



July

July

DSR**

MoM

July

July

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

American Honda Total

141,439

116,944

16.1%

20.9%

887,017

817,926

8.4%

8.4%

   Total Car Sales 

75,396

64,788

11.7%

16.4%

487,613

450,415

8.3%

8.3%

   Total Truck Sales

66,043

52,156

21.6%

26.6%

399,404

367,511

8.7%

8.7%

      Honda Total Car Sales

69,774

59,000

13.5%

18.3%

445,660

407,497

9.4%

9.4%

      Honda Total Truck Sales

56,515

45,119

20.2%

25.3%

349,226

324,668

7.6%

7.6%

      Acura Total Car Sales

5,622

5,788

-6.8%

-2.9%

41,953

42,918

-2.2%

-2.2%

      Acura Total Truck Sales

9,528

7,037

30.0%

35.4%

50,178

42,843

17.1%

17.1%

Domestic Car Sales 

67,129

56,933

13.2%

17.9%

436,506

389,101

12.2%

12.2%

   Honda Division

63,804

53,165

15.2%

20.0%

407,867

366,031

11.4%

11.4%

   Acura Division

3,325

3,768

-15.3%

-11.8%

28,639

23,070

24.1%

24.1%

Domestic Truck Sales 

66,041

50,823

24.7%

29.9%

399,330

329,967

21.0%

21.0%

   Honda Division

56,513

43,786

23.9%

29.1%

349,152

287,124

21.6%

21.6%

   Acura Division

9,528

7,037

30.0%

35.4%

50,178

42,843

17.1%

17.1%

Import Car Sales

8,267

7,855

1.0%

5.2%

51,107

61,314

-16.6%

-16.6%

   Honda Division

5,970

5,835

-1.8%

2.3%

37,793

41,466

-8.9%

-8.9%

   Acura Division

2,297

2,020

9.2%

13.7%

13,314

19,848

-32.9%

-32.9%

Import Truck Sales

2

1,333

-99.9%

-99.8%

74

37,544

-99.8%

-99.8%

   Honda Division

2

1,333

-99.9%

-99.8%

74

37,544

-99.8%

-99.8%

MODEL BREAKOUTS BY DIVISION









Honda Division Total

126,289

104,119

16.4%

21.3%

794,886

732,165

8.6%

8.6%

    Fit

5,047

4,608

5.1%

9.5%

30,588

28,898

5.8%

5.8%

     Memo: Fit-EV

63

7

764.0%

800.0%

354

7

4957.1%

4957.1%

   Accord 

31,507

28,639

5.6%

10.0%

218,367

183,817

18.8%

18.8%

     Memo:  Accord PHEV

54

0

0.0%

0.0%

254

0

0.0%

0.0%

   Civic *

32,416

25,004

24.5%

29.6%

191,120

187,586

1.9%

1.9%

     Memo:  Civic Hybrid

578

471

17.8%

22.7%

3,719

4,589

-19.0%

-19.0%

   S2000

0

0

0.0%

0.0%

2

0

0.0%

0.0%

   Insight

420

419

-3.8%

0.2%

2,782

4,460

-37.6%

-37.6%

   CR-Z

384

330

11.7%

16.4%

2,799

2,734

2.4%

2.4%

   FCX Clarity

0

0

0.0%

0.0%

2

2

0.0%

0.0%

   Odyssey  

13,261

11,953

6.5%

10.9%

79,733

73,709

8.2%

8.2%

   Crosstour 

1,450

1,874

-25.7%

-22.6%

10,018

10,837

-7.6%

-7.6%

   Pilot 

12,932

9,757

27.2%

32.5%

75,819

64,633

17.3%

17.3%

   CR-V *

27,226

20,554

27.2%

32.5%

172,989

167,236

3.4%

3.4%

   Element 

1

0

0.0%

0.0%

2

3

-33.3%

-33.3%

   Ridgeline

1,645

981

61.0%

67.7%

10,665

8,250

29.3%

29.3%

Acura Division Total

15,150

12,825

13.4%

18.1%

92,131

85,761

7.4%

7.4%

   TL 

1,843

2,358

-25.0%

-21.8%

16,433

20,411

-19.5%

-19.5%

   TSX

1,680

1,980

-18.5%

-15.2%

11,134

19,594

-43.2%

-43.2%

     Memo:  TSX Wagon

158

316

-52.0%

-50.0%

1,322

2,366

-44.1%

-44.1%

   ILX

1,482

1,410

0.9%

5.1%

12,206

2,659

359.0%

359.0%

     Memo:  ILX Hybrid

110

110

-4.0%

0.0%

1,003

259

287.3%

287.3%

   RLX / RL

617

40

1380.8%

1442.5%

2,180

254

758.3%

758.3%

   MDX 

5,551

4,288

24.3%

29.5%

23,765

28,405

-16.3%

-16.3%

   ZDX 

41

85

-53.7%

-51.8%

277

501

-44.7%

-44.7%

   RDX  

3,936

2,664

41.8%

47.7%

26,136

13,937

87.5%

87.5%

Selling Days

25

24



178

178



   *  Honda and Acura vehicles are made of domestic & global sourced parts.





 **  Daily Selling Rate









Month-to-Date




Year-to-Date





July

July

DSR**

MoM

July

July

DSR**

YoY


2013

2012

% Chg.

% Chg.

2013

2012

% Chg.

% Chg.

Hybrid

1,546

1,330

11.6%

16.2%

10,557

12,042

-12.3%

-12.3%










 

 

SOURCE American Honda Motor Co., Inc.; Acura



RELATED LINKS
http://www.honda.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.