TORONTO, May 5, 2014 /PRNewswire/ -- Clean Care is excited to announce the Clean Beauty Awards - 1st of its kind in Canada - which celebrates and rewards the best performing "clean" makeup and personal care products.
The Clean Beauty Awards are strategically designed to showcase products that are "crap-free". In order to be considered for this industry-leading award, products must be void of a specified list of potentially harmful chemicals including (but not limited to): parabens, triclosan, parfum/fragrances, sodium lauryl sulfate, and siloxanes.
Navigating the drugstore aisles to find beauty and body care products free of harmful ingredients is challenging, especially with misleading labels like "green," "eco," "natural" and/or "organic." It is even more challenging to find products that can provide flawless coverage, protect, clean, moisturize the body and hair--leaving you radiantly healthy, without all the toxic crap.
"As shoppers, before we consider switching brands, we want to know that the recommended products work. Not only is the Clean Beauty Awards about taking the 'guess work' out of label reading, it is also about ceasing the hesitation faced by shoppers to try new products," explains Jenise Lee, Founder of Clean Care.
A mixed panel of judges includes beauty experts to eco experts to consumers; Adria Vasil (Ecoholic author and columnist), Hannah Yakobi (Editor In Chief of FAJO Magazine) and many others will lather, splash and pucker up for two months to identify the top performers in each "clean" beauty category, which includes: Makeup, SkinCare, SkinWash, HairCare, as well as SunCare, NailColour and OdourCare.
Ann Danilevich, Founder of Greenaby Body Care and sponsor of the Awards adds, "This award will spotlight brands and products that prove that safer alternatives are not inferior to traditional beauty products. It will show shoppers that performance and safety are not mutually exclusive -- you can have both!"
The Clean Beauty Awards has already attracted participants from several brands including: Kynk Naturals, MarieNatie, Hollybeth Organics, Lily Fresh Farm Skin Care and Kaia.
Additional information on the Clean Beauty Awards Submissions are accepted at: www.cleanbeautyawards.com Super Early Bird Registration Fee: $55.00 per submission (deadline May 2, 2014). Early Bird Registration Fee: $65 per submission (deadline May 15, 2014) Regular Registration Fee: $75.00 per product entered (deadline May 31, 2014). The Winners will be announced in September of 2014.
About Clean Care
Clean Care is Canada's seal of approval for safer beauty & personal care products. By removing industry obstacles and putting the spotlight on "Clean Care" products, Clean Care guides consumers to fill their bathroom cabinets with safer alternatives. Look for brands with the Clean Care Seal to cut the crap from beauty and personal care products.
SOURCE Clean Care