Clear Channel Entertainment and the PBR Join Forces

    COLORADO SPRINGS, Colo., Aug. 4 /PRNewswire/ -- The Professional Bull
 Riders and Clear Channel Entertainment broaden the scope of their longstanding
 relationship releasing a schedule of 14 additional dates as a part of the
 PBR's U.S. Smokeless Tobacco Company Challenger Tour schedule.  Beginning as
 early as October of 2003 and running through March of 2004, the Challenger
 Tour events expand what is already a substantial involvement by Clear Channel
 Entertainment in 14 of the PBR's 29 major league events, the Built Ford Tough
 Series, presented by Las Vegas.  The combined budgets on Clear Channel's
 28 total PBR events results in an over $7.5 million investment on the part of
 the company.
     The Professional Bull Riders Challenger Tour combines the toughest bull
 riders with notorious bulls from the top stock contractors in the industry to
 create non-stop, gut wrenching, edge of your seat action.  Jerry Nelson's
 Double J Bull Palace is the primary stock contractor for Clear Channel's
 events, as well as orchestrating the production.  Worth an estimated
 $1.68 million in 2004, the Challenger Tour offers an opportunity for
 advancement for the young superstars of the PBR to earn a coveted position on
 the Built Ford Tough Series, televised on the Outdoor Life Network, as well as
 NBC and Telemundo.
     "I am pleased to expand our long term involvement with the Professional
 Bull Riders Challenger Tour," said Dan Baus, Senior Marketing Director of
 Clear Channel Entertainment - Motor Sports.  "The PBR Challenger Tour affords
 Clear Channel an opportunity to introduce the best brand of Bull Riding to new
 markets beyond the PBR Built Ford Tough Series.  I am optimistic that our
 partnership with the PBR will result in new fans of one of the fastest growing
 spectator sports in America."
     According to Chief Executive Officer of the PBR, Randy Bernard, Clear
 Channel and the PBR are committed to a future together.  "The relationship
 forged in 1996 between Clear Channel and the PBR improves with each year.
 Clear Channel's increased involvement in the Challenger Tour demonstrates the
 growth of the Professional Bull Riders and Clear Channel's faith in the
 continuing expansion of our sport.  Clear Channel is truly one of the best
 promoters in the world and we are extremely pleased to be in business with
 such a respected company."
     Clear Channel's collaboration with the Challenger Tour will mark the PBR's
 debut appearance in Albany, NY; Wilkes Barre, PA; Macon, GA; Lafayette, LA;
 Hidalgo, TX; and Columbia, SC.  Other stops slated for the Clear Channel tour
 include Tallahassee, FL; Fargo, ND; Beaumont, TX; North Charleston, SC;
 Pensacola, FL; Laredo, TX; and Las Cruces, NM.  For a complete listing of
 dates and venues please visit pbrnow.com .
     Professional bull riding is quickly becoming one of the nation's fastest
 growing sports.  The PBR's Challenger Tour highlights the sports up-and-coming
 riders alongside many of its legendary cowboys.
     For more information on the Professional Bull Riders, the U.S. Smokeless
 Tobacco Company Challenger Tour or the Built Ford Tough Series go to
 www.pbrnow.com .
 
     For further information please contact: Denise M. Abbott,
 PBR PR & Marketing Manager, +1-719-471-3008 ext. 3144, dabbott@pbrnow.com
 
 

SOURCE Professional Bull Riders

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