Clear Channel Outdoor Announces Launch of Hispanic Marketing Initiative

Aug 02, 2001, 01:00 ET from Clear Channel Outdoor

    PHOENIX, Aug. 2 /PRNewswire/ -- Clear Channel Outdoor, a division of Clear
 Channel Worldwide (NYSE:   CCU) announced today the launch of a Hispanic
 Marketing Initiative.  Pedro (Peter) A. Milian Jr. of Miami, FL, who has been
 with the company 6 years, has been named Vice-President of Hispanic Business
 Development.  Mr. Milian will oversee the initiative throughout the U.S.  The
 100-year-old company owns and operates outdoor advertising displays in over
 45 US Markets including 9 of the top 10 Hispanic markets.
     The number of Hispanics in the country has surged nearly 60% since 1990 to
 35.3 million, according to recently released Census data.  Hispanic buying
 power is projected to rise from $207.5 billion in 1990 to $452.4 billion by
 the end of this year.  Mr. Milian commented that, "Companies are realizing
 that one of the best ways to grow their business in the U.S. is to target the
 Hispanic Market.  Clear Channel Outdoor is strategically positioned to help
 companies increase their market share and build loyalty in this highly brand
 conscious market segment.  Add to that the fact that all Americans are
 spending more time commuting every day, the combination of radio and outdoor
 advertising will be necessary in order to reach consumers in a cost-effective
     As anticipated, the growth of the U.S. Hispanic population continues to be
 dramatic.  With the US Hispanic buying power expected to increase 2.3 times by
 the year 2010, Clear Channel Outdoors' Hispanic Marketing Initiative will seek
 to capitalize on this growth.  "Outdoor advertising is one of the strongest
 media formats advertisers can use to target the Hispanic market.  We are
 excited about the growth potential of this initiative and feel confident it
 will provide a strategic key to unlock the Hispanic category for us," said
 Rocky Sisson, Executive Vice President of Sales & Marketing for Clear Channel
                         About Clear Channel Worldwide
     Clear Channel Worldwide, headquartered in San Antonio, Texas, is a global
 leader in the out-of home advertising industry with radio and television
 stations, outdoor displays, and entertainment venues in 63 countries around
 the world.  Including announced transactions, Clear Channel operates
 approximately 1,180 radio and 19 television stations in the United States and
 has equity interests in over 240 radio stations internationally.  Clear
 Channel also operates approximately 750,000 outdoor advertising displays,
 including billboards, street furniture and transit panels across the world.
 Clear Channel Entertainment is one of the world's largest diversified
 promoters, producers and presenters of live entertainment events and is a
 leading fully integrated sports marketing and management company.
     Certain statements in this release constitute "forward-looking statements"
 within the meaning of the Private Securities Litigation Reform Act of 1995.
 Such forward-looking statements involve known and unknown risks, uncertainties
 and other factors which may cause the actual results performance or
 achievements of the Company to be materially different from any future
 results, performance or achievements expressed or implied by such
 forward-looking statements.
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SOURCE Clear Channel Outdoor