CLEVELAND, Sept. 13 /PRNewswire/ -- Within3 today announced that it has been invited to join Google, Yahoo, Microsoft, and other industry leaders at the inaugural Health 2.0 Conference in San Francisco on September 20. Within3 is a growing company that has developed an online platform for physicians, researchers, and medical organizations worldwide. Members use Within3's relationship-driven networking platform - www.within3.com - as a professional tool, where they can create their online identity, establish and strengthen professional relationships, find and filter information, and identify opportunities for professional development and innovation in their field. Within3's CEO Lance Hill will participate in an afternoon panel on how Web 2.0 technologies such as social-networks are changing the health care landscape for healthcare providers, namely physicians. "We are delighted at having been asked to present at the Health 2.0 conference. Within3 is the fastest growing, international, online network for physicians and researchers, and we look forward to demonstrating how our members leverage the platform to improve the practice and research of medicine. The Health 2.0 paradigm is gaining strong momentum, and the success that we and other companies are realizing validates its potential. It is a compelling time to be in this market." Having had a preview of Within3's upcoming demonstration at the conference, Matthew Holt, author of The Health Care Blog and an organizer of the Health2.0: User-Generated Healthcare Conference said, "We've been reviewing several exciting Health2.0 technology companies in the run up to the conference, and we think that people will be really excited to see Within3's approach to combining physician social networking with opinion and peer- reviewed content." Web 2.0 technologies are changing the healthcare landscape. Consumers and providers are using innovative, community-driven tools such as social networks, blogs, wikis, and personalized search engines to find and share health information and interact with one another. Within3 will be joining other pioneers in this innovative area for a day of discussion, demonstrations, and dynamic panel presentations. Among the discussion areas will be social media, web search, tools for consumers, social networking, and other innovative tools and technologies being used in healthcare. Within3's cofounder Michael Markus Ph.D. said, "Some of the most exciting innovations in online health care will be on display at the Health 2.0 conference and we are happy to be taking part - especially as it pertains to web 2.0 and social networking. For Within3, the term "social networking" is often misapplied when describing what we do. While our platform features some of the most advanced social networking technology in existence, our focus is clearly on professional networking vs. social. In this way, we are not simply a "MySpace for physicians" - our members leverage Within3 for real consults, real research, and real improvements in patient outcomes." Within3 fuses social network science and proprietary Internet technology to enable a valuable online network for physicians, researchers and medical organizations worldwide (www.within3.com). Within3 is based in Cleveland, Ohio, and is a portfolio company of BioEnterprise, a non-profit business accelerator chartered by the Cleveland Clinic, Case Western Reserve University, University Hospitals, and Summa Health Care.