NEW YORK, March 1, 2012 /PRNewswire/ -- Clickable today announced that it has filled several key leadership positions to capitalize on the company's rapid growth in social advertising and Facebook's new emphasis on "stories" for engaging friends and fans. Headquartered in New York, Clickable has built the industry's most complete social and search intelligence platform for acquiring and engaging customers across Facebook, Google and Bing, and other emerging networks like LinkedIn, Twitter and Foursquare.
The company has helped more than a thousand online advertisers and agencies thrive -- a number that is expected to grow considerably over the next year.
The newly filled leadership positions include Dave Fall as chief operating officer, David O. Smith, chief revenue officer, Sanjay Gupta, senior director of engineering and Brian Tucker, vice president of agency sales.
"We are at a pivotal moment for those working in the online advertising industry," noted David Kidder, co-founder & CEO of Clickable. "As more and more social channels like Facebook open and expand their advertising APIs, endless opportunities arise for marketers to connect with new prospects and existing customers. Today's announcement demonstrates our commitment to ensuring that clients have the most advanced online advertising intelligence platform, and the thought leadership to help better engage their customers through search and social advertising/storytelling."
Dave Fall, 40, who recently served as Clickable's senior vice president of product and operations, has been named chief operating officer. He is a pioneer in online advertising and search-marketing technology and brings deep operational experience to leading one of the largest development teams dedicated to a social and search advertising platform. Prior to Clickable, Fall spent 11 years in senior technical, product and managerial roles at DoubleClick, and then Google, following its acquisition of DoubleClick. He also is a past board member of the Search Engine Marketing Professional Organization (SEMPO), and is a co-founder of the SEMPO New York Working Group.
David O. Smith, 52, chief revenue officer, joins Clickable after serving in management and marketing positions with American Express and as President of Steiner Sports where he oversaw that organization's rapid growth prior to its sale to Omnicom. At American Express, Smith was part of the team that launched the Company Card product (now OPEN) and managed a number of large operating facilities nationwide. Smith holds an MBA from the Harvard Business School.
Sanjay Gupta, 40, joins Clickable as senior director of engineering and a member of the company's Leadership Team. In his new role, Gupta will drive product innovation and scale to meet growing market opportunities, while developing and coaching the firm's world-class engineering team. Sanjay has over 17 years of engineering experience with some of the most recognized global technology leaders including Paid Search @ Microsoft IDC, Bangalore, and Yahoo's R&D Center, Bangalore. He is passionate about social entrepreneurship and the potential role of technology and business in fostering growth.
Brian Tucker, 34, is Clickable's new vice president of agency sales. He has over 12 years of media experience and joins the company from video advertising network Brightroll, where he served as director of sales. Prior to working in digital, Tucker spent five years working at USA Network, NBC and Fox. In his new role, Tucker will lead all of Clickable's North American platform partnerships.
Clickable makes marketers thrive by delivering powerful intelligence for social and search advertising. With Clickable, marketers simplify complex data into meaningful metrics and customer insights, and demonstrate ROI while making more profitable advertising decisions across Facebook, Twitter, Google, Bing, LinkedIn and more. Marketers can track real-time performance as well as downstream engagement and purchasing behaviors, and then demonstrate ROI through a beautiful reporting experience.
With Clickable, marketers employ their company's social graph to better target prospects and amplify brand advocacy. Clickable is part-owned by American Express, and is provider of American Express OPEN's digital marketing platform, YourBuzz. Clickable continues an award-winning history of innovation in performance advertising technology, led by more than 100 engineers and product specialists. Clickable has raised $32 million in funding from the original backers of Facebook, Twitter and Foursquare.
SOURCE Clickable, Inc.