BERKELEY, Calif., Jan. 25 /PRNewswire/ -- Driven by its passions for
cycling and the environment, Clif Bar & Co. will offset all of the carbon
dioxide emissions created by the Amgen Tour of California by purchasing
comparable amounts of renewable wind energy, making the event the first-ever
climate neutral professional cycling race. Clif Bar and AEG, the race's owner
and operator, also announced today that Clif Bar is a Founding Partner and
official energy bar sponsor of the inaugural race.
Featuring 16 of the world's top cycling teams, the Amgen Tour of
California will span 600 miles from San Francisco to Redondo Beach, Calif.,
Feb 19-26. Modeled after the Tour de France, the race joins the cycling
calendar as one of North America's most anticipated events of the year and is
expected to draw large crowds across the state. With its
environmental-friendly focus, Clif Bar fittingly will sponsor the "Green
Jersey," awarded daily to the sprint leader.
"As a company founded by a competitive cyclist who wanted to create the
first great-tasting, nutritious energy bar, we're ecstatic about helping bring
professional cycling to California," said Jeff Johnson, Clif Bar's Director of
Grassroots Marketing. "We also value the opportunity to reduce the
environmental footprint of this event while raising awareness about global
In partnership with NativeEnergy, Clif Bar is purchasing enough renewable
energy credits or "green tags" to help build a new wind farm to offset
518 tons of carbon dioxide (CO2) -- or all of the CO2 pollution created by the
Amgen Tour of California. Electricity produced by clean, renewable wind
energy displaces energy that otherwise would have to come from burning fossil
fuels such as coal, which creates CO2, the leading cause of global warming.
Clif Bar's support for construction of the wind farm means that all of the
energy used for the Amgen Tour of California along the entire 600-mile
course-including participant travel, race support vehicles, aerial television
crews, and athlete, crew and sponsor accommodations -- will have a zero net
impact on global warming.
To have the same environmental benefit as Clif Bar's wind energy offset,
more than 1,000 cars would have to be taken off the road for a month.
In making the Amgen Tour of California climate neutral, Clif Bar is again
working with NativeEnergy, a renewable energy firm that helps businesses and
individuals offset the environmental impact of their energy use. NativeEnergy
customers help build new tribal-owned wind farms and family farm-owned methane
projects by purchasing a share of the green tags the projects will generate
over their operating lives.
Additional steps Clif Bar will take to reduce the Amgen Tour of
California's environmental impact and educate consumers include:
* Establish on-site recycling and composting at the daily Healthy
* Offer Cool Tags at the Clif Bar booth in the Healthy Lifestyle
Festival. Through a Clif Bar partnership with NativeEnergy, race
spectators can purchase green tags to offset the amount of CO2 they
generate driving to and from the event. For each $2 Cool Tag(TM), an
attendee can offset approximately 300 miles of car travel
* Offer a bike valet area to encourage people to ride bikes instead of
drive cars to the race
* Provide organic CLIF(R) BAR energy bars and organic CLIF SHOT(R)
BLOKS(TM) energy chews at rider feed stations and for spectators. Clif
Bar has made a companywide commitment to organic agriculture. Organic
foods are made without synthetic pesticides, benefiting the environment
and the people who eat them
* Provide eco-friendly recommendations to hospitality companies and other
vendors in the Healthy Lifestyle Festival. Suggestions include using
biodegradable consumables such as plates and paper products
* Bring the Clif Bar Biodiesel Bus to the race to raise awareness of
cleaner burning fuels that reduce consumers' impact on global climate
About Clif Bar & Co.
Clif Bar & Co. (www.clifbar.com) is a leading maker of all-natural and
organic energy and nutrition foods and drinks, including the CLIF(R) BAR
energy bar and LUNA(R), The Whole Nutrition Bar for Women(TM). Focused on
great food and sustainability, Clif Bar works diligently to reduce its
footprint on the planet from the field to the final product.
AEG is one of the leading sports and entertainment presenters in the
world. AEG, a wholly owned subsidiary of The Anschutz Corporation, owns or
controls a collection of companies including facilities such as STAPLES
Center, The Home Depot Center, The Manchester Evening News Arena and NOKIA
Live at Grand Prairie; sports franchises including the Los Angeles Kings
(NHL), four Major League Soccer franchises, two hockey franchises operated in
Europe and management of privately owned shares of the
Los Angeles Lakers (NBA) and Los Angeles Sparks (WNBA); AEG Marketing, a
sponsorship, sales, naming rights and consulting company; AEG Merchandising, a
multi-faceted merchandising company; AEG Creative, a full-service marketing
and advertising agency and AEG LIVE, a worldwide leading concert and promotion
agency devoted to all aspects of live entertainment.
The company is currently developing new facilities in London, Berlin,
Kansas City, Chicago, New York and downtown Los Angeles.
For more information on the Amgen Tour of California, please visit
CONTACTS: Dean Mayer Michael Roth
Clif Bar & Co. AEG
Communications Manager Vice President, Communications
(510) 558-7855, ext. 130 (213) 742-7155