Clif Bar Joins Amgen Tour of California to Create the First-Ever Climate Neutral Pro Cycling Race

Eco-Minded Food Company to Offset Event's Impact on Global Warming With Clean

Wind Energy

Jan 25, 2006, 00:00 ET from AEG

    BERKELEY, Calif., Jan. 25 /PRNewswire/ -- Driven by its passions for
 cycling and the environment, Clif Bar & Co. will offset all of the carbon
 dioxide emissions created by the Amgen Tour of California by purchasing
 comparable amounts of renewable wind energy, making the event the first-ever
 climate neutral professional cycling race.  Clif Bar and AEG, the race's owner
 and operator, also announced today that Clif Bar is a Founding Partner and
 official energy bar sponsor of the inaugural race.
     Featuring 16 of the world's top cycling teams, the Amgen Tour of
 California will span 600 miles from San Francisco to Redondo Beach, Calif.,
 Feb 19-26.  Modeled after the Tour de France, the race joins the cycling
 calendar as one of North America's most anticipated events of the year and is
 expected to draw large crowds across the state.  With its
 environmental-friendly focus, Clif Bar fittingly will sponsor the "Green
 Jersey," awarded daily to the sprint leader.
     "As a company founded by a competitive cyclist who wanted to create the
 first great-tasting, nutritious energy bar, we're ecstatic about helping bring
 professional cycling to California," said Jeff Johnson, Clif Bar's Director of
 Grassroots Marketing.  "We also value the opportunity to reduce the
 environmental footprint of this event while raising awareness about global
     In partnership with NativeEnergy, Clif Bar is purchasing enough renewable
 energy credits or "green tags" to help build a new wind farm to offset
 518 tons of carbon dioxide (CO2) -- or all of the CO2 pollution created by the
 Amgen Tour of California.  Electricity produced by clean, renewable wind
 energy displaces energy that otherwise would have to come from burning fossil
 fuels such as coal, which creates CO2, the leading cause of global warming.
     Clif Bar's support for construction of the wind farm means that all of the
 energy used for the Amgen Tour of California along the entire 600-mile
 course-including participant travel, race support vehicles, aerial television
 crews, and athlete, crew and sponsor accommodations -- will have a zero net
 impact on global warming.
     To have the same environmental benefit as Clif Bar's wind energy offset,
 more than 1,000 cars would have to be taken off the road for a month.
     In making the Amgen Tour of California climate neutral, Clif Bar is again
 working with NativeEnergy, a renewable energy firm that helps businesses and
 individuals offset the environmental impact of their energy use.  NativeEnergy
 customers help build new tribal-owned wind farms and family farm-owned methane
 projects by purchasing a share of the green tags the projects will generate
 over their operating lives.
     Additional steps Clif Bar will take to reduce the Amgen Tour of
 California's environmental impact and educate consumers include:
     *  Establish on-site recycling and composting at the daily Healthy
        Lifestyle Festival
     *  Offer Cool Tags at the Clif Bar booth in the Healthy Lifestyle
        Festival.  Through a Clif Bar partnership with NativeEnergy, race
        spectators can purchase green tags to offset the amount of CO2 they
        generate driving to and from the event.  For each $2 Cool Tag(TM), an
        attendee can offset approximately 300 miles of car travel
     *  Offer a bike valet area to encourage people to ride bikes instead of
        drive cars to the race
     *  Provide organic CLIF(R) BAR energy bars and organic CLIF SHOT(R)
        BLOKS(TM) energy chews at rider feed stations and for spectators.  Clif
        Bar has made a companywide commitment to organic agriculture.  Organic
        foods are made without synthetic pesticides, benefiting the environment
        and the people who eat them
     *  Provide eco-friendly recommendations to hospitality companies and other
        vendors in the Healthy Lifestyle Festival.  Suggestions include using
        biodegradable consumables such as plates and paper products
     *  Bring the Clif Bar Biodiesel Bus to the race to raise awareness of
        cleaner burning fuels that reduce consumers' impact on global climate
     About Clif Bar & Co.
     Clif Bar & Co. ( is a leading maker of all-natural and
 organic energy and nutrition foods and drinks, including the CLIF(R) BAR
 energy bar and LUNA(R), The Whole Nutrition Bar for Women(TM).  Focused on
 great food and sustainability, Clif Bar works diligently to reduce its
 footprint on the planet from the field to the final product.
     About AEG
     AEG is one of the leading sports and entertainment presenters in the
 world.  AEG, a wholly owned subsidiary of The Anschutz Corporation, owns or
 controls a collection of companies including facilities such as STAPLES
 Center, The Home Depot Center, The Manchester Evening News Arena and NOKIA
 Live at Grand Prairie; sports franchises including the Los Angeles Kings
 (NHL), four Major League Soccer franchises, two hockey franchises operated in
 Europe and management of privately owned shares of the
     Los Angeles Lakers (NBA) and Los Angeles Sparks (WNBA); AEG Marketing, a
 sponsorship, sales, naming rights and consulting company; AEG Merchandising, a
 multi-faceted merchandising company; AEG Creative, a full-service marketing
 and advertising agency and AEG LIVE, a worldwide leading concert and promotion
 agency devoted to all aspects of live entertainment.
     The company is currently developing new facilities in London, Berlin,
 Kansas City, Chicago, New York and downtown Los Angeles.
     For more information on the Amgen Tour of California, please visit
     CONTACTS:  Dean Mayer                       Michael Roth
                Clif Bar & Co.                   AEG
                Communications Manager           Vice President, Communications
                (510) 558-7855, ext. 130         (213) 742-7155