NEW YORK, June 12, 2014 /PRNewswire/ -- Wealth Managers are struggling with CRM although they are a large enough market to attract several CRM providers. Look at any industry blog and you'll see stories about RIAs and independent advisors who are sucked into becoming CRM mechanics. Cloud technology provides more options but it hasn't yet solved the problem. Attempting to fix the mess, RIAs continue to pay CRM providers and consultants as well as heavily investing their own time in system implementation. In other words, their torture continues.
The financial advisors' struggle with CRM technology is the topic of a new, insightful article, which provides candid analysis regarding the conflicts of interest between advisors and their providers. Although the RIA and independent broker dealer CRM needs are well understood, the interests of most CRM providers and consultants are not fully aligned with interests of the wealth management customers they serve, according to the article.
The article is written by Alok Misra, a Cofounder at Navatar (@navatargroup), one of the first vertical cloud providers in financial services. The article is available at:
Misra's insights are derived from his first-hand experience at Navatar, a vertical cloud provider serving wealth management, in addition to asset management and investment banking. He is also a regular cloud commentator and co-author of the book, "Force.com as your Key to the Cloud Kingdom."
About Navatar Group
Navatar Group (http://www.navatargroup.com) is the premier provider of cloud CRM and Content Management solutions for financial services firms. Navatar's financial cloud solutions for asset management, wealth management, investment banking, and capital markets are used by large and small firms in more than 30 countries, including global firms such as PNC, Jefferies & Co, Cowen Group and Evercore Partners. Navatar is one of the top ISV partners of Salesforce.com, and its products are built on the Salesforce cloud and Box content platform.
To learn more about Navatar, watch this short video:
Navatar's cloud products are hugely popular because they are:
- Subscription based, so customers pay per seat, not by the hour.
- Ready to deploy out-of-the-box. There is no need to hire systems integrators or consultants.
- Fully supported by Navatar. Customers do not need IT staff.
- Connected to data sources from third parties. Customers do not need to build integration.
- Connected to custodians and broker-dealers. Customer's transactions and holdings' information are integrated.
- Connected to networks of other financial firms. Customers can easily find other parties with whom they can do business.
SOURCE Navatar Group