CMP Media's Optimize Magazine Celebrates Second Anniversary

Secures Position as the Largest IT Monthly Magazine as

Measured by Ad Pages (1,2)

Nov 05, 2003, 00:00 ET from CMP Media LLC

    MANHASSET, N.Y., Nov. 5 /PRNewswire/ -- CMP Media's Optimize Magazine,
 which provides business strategy and execution for CIOs, celebrates its second
 anniversary this month by becoming the largest IT monthly magazine in terms of
 ad pages(1,2) and solidifying its position as the fastest growing publication
 in the IT marketplace.  Providing 70,000 CIOs, CTOs and VPs of IS(3) with
 business thought leadership and practical knowledge, Optimize has delivered a
 unique, relevant magazine that has resonated with C-level executive
 subscribers and IT advertisers, alike.
     Launched in November 2001, few magazines launched in the current economic
 climate have been as successful.  This September, Optimize posted an ad page
 increase of 85.5% compared to the same month last year, and it posted a 36.3%
 gain in ad pages YTD in 2003 vs. 2002 -- the highest gain amongst its
 competitive set.(1,4)
     "We saw seismic shifts happening three years ago, as CIOs and Senior
 Business Technology Executives were brought into the Executive suite to
 integrate and optimize people, process and technology.  This is a new or
 radically expanded role for most of this community," said Scott Vaughan,
 publisher of Optimize.  "Optimize was created to arm CIOs and C-level
 executives with strategies and tactics to elevate their business mindset,
 their confidence and their preparedness in working with their CXO peers and
 LOB managers on corporate initiatives."
     The unique editorial format of working with Subject Matter Experts, who
 have the trust and interest of C-level executives, has set Optimize apart.
 The Optimize editorial team works with C-level executives, consultants working
 on Enterprise Business initiatives, and scholars who have developed new ways
 of doing things.  Past Subject Matter experts include: Rob Carter, CIO of
 FedEx, Rick Greenwood, CIO of GMAC, Rick Omartian, CFO of Guardian Insurance,
 Geoffrey Moore, Head of the Chasm Group, and Clayton Christensen, strategic
 consultant and author of "Innovator's Solution".
     "The straight business perspective Optimize provides is critical to me.
 It really helps me educate my counterparts inside our company about what IT
 can and should be doing," said Al Biland, CIO and VP, Snap-on, Inc.
     In January 2003, Optimize's initial BPA audit was released.  This audit
 confirmed Optimize's reach to 70,000 qualified subscribers -- including
 49,000+ CIOs, CTOs and VPs of IS -- more CIOs than any other competitive
 publication(3,4).  In May 2003, Optimize received two Gold awards from
 Circulation Management Magazine: one award for overall circulation excellence
 in the launch category based on the publication's comprehensive initial audit
 report; and an additional award for the most effective use of the Internet in
 circulation development.
      (1) TABR, 10/6/03, (2) IT Monthlies: CIO Insight and Baseline,
      (3) 6/03 BPA, (4) Competitive Publications: CIO and CIO Insight.
     About Optimize -- Business Strategy & Execution for CIOs
     Each month, Optimize provides 70,000 CIOs, CTOs, and VPs of IS with
 innovative business strategies and ways to apply them inside and outside their
 organization.  This award-winning publication features subject matter experts
 who share business ideas and strategies across key disciplines -- such as
 business management, business leadership, customer relationships, ROI,
 finance, and corporate culture -- required for CIOs to deliver on business
 initiatives.  Optimize was launched in November 2001 and has since received
 two Circulation Excellence awards from Circulation Management Magazine.  The
 Optimize Web site is located at
     About CMP Media LLC
     CMP Media LLC ( is a leading integrated media company
 providing essential information and marketing services to the entire
 technology spectrum-the builders, sellers and users of technology worldwide.
 Capitalizing on its editorial strength, CMP is uniquely positioned to offer
 marketers comprehensive, integrated media solutions tailored to meet their
 individual needs.  Its diverse products and services include newspapers,
 magazines, Internet products, and research, direct marketing services,
 education and training, trade shows and conferences, and custom publishing.