CMP Technology Presents 'Knowledge in Real Time' - Momentum Builds for 15th Annual Embedded Systems Conference Boston, September 25-28 Fall's Largest Embedded Gathering for Electronic Engineers Offers Real Time

... Networking ... Innovations ... Training ... and Racing

Registration Tracks 100 Percent Ahead of Last Year and Technology Leaders

Intel, Microsoft, Sun Microsystems, Texas Instruments, and AMD sign on to


    BOSTON, July 20 /PRNewswire/ -- CMP Technology today announced the
 program for its 15th annual Embedded Systems Conference Boston ( ), running September 25-28 at the Hynes Convention
 Center. The event is the fall's must-attend forum for electronics
 engineers, and offers "Knowledge in Real Time" -- networking, innovations,
 training, and racing ... all in real time.
     ESC Boston is gaining momentum as the popularity of its top level
 exhibitors, training program, keynote presentations, and special events are
 contributing to a significant increase in early registration -- currently
 tracking 100 percent ahead year over year, and projected to contribute to a
 30 percent increase in attendance at this year's event. Attendees will meet
 product experts from the industry's leading companies, network with peers,
 get up-to-the-minute technical training, participate in Sun Java Real
 Time-enabled slot car racing, and the first 2000 attendees will receive a
 FREE USB-based eZ430 MSP430 MCU Development Kit from Texas Instruments.
     "Participating in ESC Boston means showcasing all of our latest digital
 and analog technology to the world's most inventive engineering minds,"
 said Cornelia Huellstrunk, Advanced Embedded Control Developer Marketing,
 Texas Instruments. "In the fall timeframe, you can't get a bigger gathering
 of electronics and embedded systems engineers, so this is the place where
 we debut and display our newest innovations."
     "We have made significant investments in the event and it is clear that
 Embedded Systems Conference is respected by visitors and exhibitors alike,"
 said Paul Miller, senior vice president and group publisher of CMP
 Technology's Electronics and Software Development Groups. "The CMP
 Technology Electronics Group will be showcasing a number of our products on
 the show floor from EE Times to Virtual Labs. We're looking forward to a
 record breaking event that is already benefiting from a positive 'buzz' in
 the industry."
     Real Time ... Networking
     ESC Boston Exhibit Floor Welcomes Industry's Top Players
     More than 160 leading companies will showcase their latest advances in
 hardware, software and development tools on the exhibit floor. Attendees
 will get information from product experts at companies like AMD, Intel,
 NEC, Texas Instruments, Green Hills, Mentor Graphics and Sun Microsystems,
 compare products side-by-side, and share experiences with peers. The
 exhibit floor will be open Tuesday, September 26 (12:00pm - 8:00pm) and
 Wednesday, September 27 (10:00am - 4:00pm). For a complete list of ESC
 Boston exhibitors, visit:
     "Electronics engineers are among the most innovative minds in
 technology," said Colin Miller, Group Manager of the .NET Micro Framework
 initiative at Microsoft. "We look forward to ESC Boston as it provides us
 with a focused opportunity to engage with these pioneers, get product
 feedback and discuss the future of embedded systems."
     Real Time ... Innovation
     Disruption Zone Showcases Groundbreaking Innovation from Leading Start-
     Debuting at ESC Boston, the Disruption Zone offers emerging companies
 access to influential electronics professionals through CMP Technology's
 comprehensive electronics group portfolio. The Disruption Zone will feature
 companies like Quantum Leaps, CorEdge, Quickfilter, Virtutech, Ultracell
 and others. Companies in the Disruption Zone will receive turnkey exhibit
 space at ESC Boston, print and online advertising, and a slot at a special
 invitation- only luncheon, where each of the participants will have five
 minutes to present their companies to an influential audience of venture
 capitalists, analysts and media.
     Real Time ... Training
     Featured Classes
     ESC Boston's comprehensive technical program meets the ever-changing
 training needs of embedded systems engineers and features 82 classes on
 eight tracks, ranging in topics across the technology map, including Linux
 & Open Source, Safety & Security, Eclipse, DSP, Hardware, UML/SysML, and
 Java. Attendees can also attend sponsored sessions to learn about specific
 solutions to unique design challenges, presented by AMD, Safenet, and FTDI
 Chip. For more information about ESC Boston's technical program and
 featured classes, visit:
     Keynote Presentation and Industry Address, Tuesday, September 26
     Marc Abrahams, editor and co-founder of the science humor magazine
 Annals of Improbable Research (AIR) will deliver the keynote presentation:
 "Improbable Research and the Ig Nobel Prizes" at 11:00am. He will describe
 improbable research that first makes people laugh, and then makes them
 think. Joe Jensen, general manager of marketing and platform programs for
 Intel's Communication and Infrastructure Group will deliver the Industry
 Address at 1:00pm, taking the audience on an exploration of tomorrow's
 embedded landscape, describing the revolution in digital technology trends.
     Real Time ... Racing
     Sun Microsystems Presents the Slot Car Competition, Featuring Sun Java
 Real-Time System
     Takes conference attendees on a test run in the slot car competition to
 see how the Sun Java Real-Time System (Java RTS) can help predictably
 interact with the physical world.
     To register for ESC Boston, visit
     About the CMP Technology Electronics Group
     The CMP Technology Electronics Group is the premier technology and
 business media brand serving the information needs of the creators of
 technology worldwide. Offering a full suite of products and services to
 reach electronics technology professionals throughout the world, the CMP
 Technology Electronics Group delivers the most targeted audience and
 actionable information to marketers in the electronics technology
 community. Each month, the CMP Technology Electronics Group delivers more
 than 1 million copies of its print publications, including EE Times, to
 subscribers in more than 23 countries and online visitors from 100
 countries view more than 8 million pages on its Web sites in seven
 languages including EE Times Online and TechOnLine. More than 40,000
 decision makers attend its Embedded Systems Conferences each year in
 Boston, Silicon Valley, China and Taiwan.
     About CMP Technology (
     CMP Technology is a marketing solutions company serving the technology
 industry. Through its market-leading portfolio of trusted information
 brands, CMP has earned the confidence of more technology professionals than
 any other media company. As a result, CMP is the premier provider of
 access, insight and actionable programs designed to connect sellers and
 buyers in ways that yield superior return on investment. CMP Technology is
 a subsidiary of United Business Media (,
 a global provider of news distribution and specialist information services
 with a market capitalization of more than $3 billion.
     Contact:  Julia Konstantinovsky
               Atomic Public Relations for CMP Media
               (415) 402-0230

SOURCE CMP Technology

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