CNET Signs Compaq, Dell, Gateway, and Acer for New Premier PC Manufacturers Advertising Program
Top PC Manufacturers Take Advantage of CNET's Newest
Branding and Lead-Generation Program
SAN FRANCISCO, April 20 /PRNewswire/ -- On the heels of announcing its successful 1999 Premier Merchant Program, CNET, Inc. (Nasdaq: CNET) today announced that it has entered into strategic marketing relationships with Compaq Computer Corp. (NYSE: CPQ), Dell Computer Corporation (Nasdaq: DELL), Gateway (NYSE: GTW), and Acer America Corp. to participate in CNET's Premier PC Manufacturers Advertising Program. As Premier PC Manufacturers, these top- brand computer makers will roll out new advertisements across the CNET network in a groundbreaking marketing program designed to increase brand awareness and generate sales leads among CNET's large audience of technology product buyers. The program is modeled on CNET's successful Premier Merchant Program that continues to drive unparalleled numbers of highly qualified leads from CNET to participating computer products retailers. Giving PC Manufacturers What They Want Like the Premier Merchant Program inaugurated in 1998, the Premier PC Manufacturers Program was designed to grow visibility among and draw leads from CNET's 8.2 million monthly users* shopping for computing and technology products. The Premier Merchant program had a 93% renewal rate for 1999. "We have clearly demonstrated our ability to drive real transactions to the retailers participating in our Premier Merchant Program," says Matt Comyns, CNET's Associate Vice President of Strategic Development. "With this new program, we will deliver the same level of performance in driving sales leads directly to PC manufacturers -- further setting our position as the best place to link buyers and sellers together." Compaq.com launches a targeted marketing initiative with CNET Compaq Computer Corp. recently launched Compaq.com to sell Compaq products, services and solutions on the Web. "At Compaq.com, our advertising and e-commerce goal is, above all, to get qualified leads," says Kenny Kurtzman, Vice President and General Manager of the Compaq.com Division. "CNET has worked with us to create a great lead- generation program, and to give us excellent brand-visibility across their network. CNET has the type of audience we want to market to, and now we can reach these computing and technology buyers with the right messages at the right time." The Product Buying Cycle CNET has identified how its users move through the computer product buying cycle and maximizes this understanding to unite CNET users' needs with marketers' goals. This process combines the right advertising unit with a targeted content environment, enabling marketers to reach technology buyers at each stage of the buying cycle: exploration, evaluation, and execution. The Premier PC Manufacturers program matches ad-buying opportunities to these stages in order to heighten brand-awareness during exploration, generate leads during evaluation, and sell product during execution. About CNET: The Computer Network CNET, Inc. (Nasdaq: CNET) is at the leading edge of media companies, producing a branded Internet network and television programming for both targeted and general audiences. Online and on television, CNET is the leading authority on computers, the Internet, and digital technologies. CNET's network serves millions of users each day. CNET television programming airs on USA Network, the Sci-Fi Channel, and in national syndication, as well in 40 foreign countries. CNET effectively owns 40 percent of Snap.com, a search and navigation service for all Internet users, co-owned by NBC. CNET also owns 2.3 million shares of Vignette Corporation, a manufacturer of premier Web publishing software, and approximately 750,000 shares of Beyond.com, the world's leading online software reseller. * Media Metrix WWW Audience Ratings Report, March 1999
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