CNN Extends Availability of Planet in Peril to the iTunes Store, Netflix, Amazon.com Unprecedented Multi-platform Offerings Timed with Worldwide Television

Debut of High-Definition Documentary



    ATLANTA, Oct. 22 /PRNewswire/ -- CNN Worldwide will make Planet in
 Peril, its sweeping four-hour investigation about threats to the world's
 environment, available in its entirety through other platforms and services
 including the iTunes Store, Netflix and Amazon.com.
     "Planet in Peril is essential viewing for anyone who cares about the
 environment," said Jon Klein, president of CNN/U.S. "To treat Planet in
 Peril as the groundbreaking documentary that it is, we felt compelled to
 make this investigation as available as possible in as many formats as
 possible."
     In addition to airing over two nights on Tuesday, Oct. 23, and
 Wednesday, Oct. 24, on CNN/U.S. from 9 p.m. to 11 p.m. (ET/PT) and CNN
 International elsewhere in the world, Planet in Peril, filmed in a
 high-definition format, will be available through:
     -- iTunes as downloadable video for $1.99 per episode at www.iTunes.com.
        Each episode will be available the day after its airing - the first
        episode on Wednesday, Oct. 24, and the second episode on Thursday, Oct.
        25;
     -- Netflix as a rental DVD. Netflix subscribers are able to place rental
        requests now for Planet in Peril with delivery scheduled after the
        program's debut on CNN/U.S.;
     -- Amazon.com as a DVD. Visitors to www.amazon.com/planetinperil can place
        pre-orders today for the Planet in Peril DVD set in standard definition
         (SD) for $29.95, with delivery scheduled after the program's debut.
        CreateSpace, part of the Amazon.com, Inc. group of companies and an
        inventory free on-demand publisher for DVD, HD DVD, digital content,
        CDs and books, will fulfill orders for each Planet in Peril DVD set;
     -- Sprint cell phone users through CNN Mobile Live available on Sprint TV.
        Users will be able to watch the live broadcast of Planet in Peril on
        Tuesday, Oct. 23, and Wednesday, Oct. 24, on CNN Mobile Live from
        9 p.m. to 11 p.m. (ET/PT); and
     -- Video-on-demand through cable providers. Planet in Peril has been made
        available for television on-demand platforms.  Viewers should check
        their On Demand guides for availability.
     CNN on Sunday, Oct. 21, offered exclusive, advance screenings of a 40-
 minute excerpt of Planet in Peril at Apple Stores in New York City, Los
 Angeles, Chicago, San Francisco and London. At the screenings,
 representatives involved in the documentary's production, including CNN
 anchor Anderson Cooper, CNN's chief medical correspondent Dr. Sanjay Gupta
 and Animal Planet host and wildlife biologist Jeff Corwin, and CNN
 producers and executives, were on hand to discuss the making of this
 four-hour documentary filmed across four continents and 13 countries.
     In addition to the broadcast of Planet in Peril on CNN/U.S. and CNN
 International, special reporting relating to the investigation is available
 across multiple CNN Worldwide networks and platforms, including:
     -- Exclusive video trailer for "Until the Day Is Done", the new song from
        R.E.M., matched to clips from CNN's Planet in Peril, available at
        www.CNN.com/PlanetinPeril ;
     -- A special, investigative section on CNN.com at
        www.CNN.com/PlanetinPeril, which includes a 20-minute excerpt from the
        documentary;
     -- Anderson Cooper 360 Daily Podcast, available for free on
        CNN.com and iTunes, features pre-released packages from Planet in
        Peril;
     -- One-minute special reports from a 20-part series anchored by Cooper for
        CNN Radio affiliates; and
     -- A Planet in Peril viewing guide from CNN Student News, providing
        parents and educators with a springboard for discussing the documentary
        with students.
     For Planet in Peril, Cooper, Gupta and Corwin will focus on four main
 issues that threaten the planet and its inhabitants: climate change,
 deforestation, species loss and overpopulation. Planet in Peril, filmed
 across four continents and 13 countries, airs over two nights on Tuesday,
 Oct. 23, and Wednesday, Oct. 24, from 9 p.m. to 11 p.m. (ET/PT) on CNN/U.S.
 and at other times on CNN International.
     The debut of Planet in Peril, shot and produced using state-of-the-art
 high-definition equipment, follows the September launch of CNN-HD, the
 network's high-definition news channel. Crews for Anderson Cooper 360, an
 in- depth, comprehensive news program that takes a full 360-degree look at
 the world's events, produced Planet in Peril.
     CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time
 Warner Company, is the most trusted source for news and information. Its
 reach extends to nine cable and satellite television networks; one private
 place- based network; two radio networks; wireless devices around the
 world; CNN Digital Network, the No. 1 network of news Web sites in the
 United States; CNN Newsource, the world's most extensively syndicated news
 service; and strategic international partnerships within both television
 and the digital media.
     An online press kit is available at
     http://www.CNN.com/services/opk/planet.peril/index.html
 
 

SOURCE CNN

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