CNN, Internet Broadcasting Enter Strategic News, Advertising Relationship Alliance Provides Online Users Immediate Access to Local, Global News;

Creates New Opportunity for Advertisers



    ATLANTA, May 22 /PRNewswire-FirstCall/ -- CNN and Internet
 Broadcasting, the nation's largest publisher of TV station Web sites, have
 entered a strategic alliance that combines Internet Broadcasting's network
 of local news content with CNN's global newsgathering resources, it was
 announced today by Jim Walton, president of CNN Worldwide.
     As part of the relationship, CNN and Internet Broadcasting will also
 create a unique advertising opportunity that leverages CNN.com's national
 audience with Internet Broadcasting's local reach. To reinforce the
 strategic alliance, CNN will acquire an equity stake in Internet
 Broadcasting, joining Hearst-Argyle Television, Post-Newsweek Stations,
 McGraw-Hill Broadcasting and Split Rock Partners as investors in the
 company.
     "CNN's global reporting attracts millions of online consumers to
 CNN.com for domestic and international news every day," Walton said.
 "Partnering with Internet Broadcasting adds another dimension - enhanced
 coverage of local news and events - and brings CNN reporting to
 significantly more people online."
     As part of their agreement, the companies will share local, national
 and international content important to online news consumers. Leveraging
 its network of TV station Web sites, Internet Broadcasting will supply
 local news content to CNN.com, which will appear on the home page as well
 as in the "U.S. News" and "Weather" sections. In turn, national, political
 and international content from CNN.com will appear on the home page and
 national news pages of Internet Broadcasting sites.
     "Our partnership with CNN provides tremendous benefits for our online
 news consumers, station partners and advertisers," said Reid Johnson,
 founder and president of Internet Broadcasting. "Our visitors expect the
 most up-to-date coverage of news that hits home from our award-winning
 online journalists who sit in the newsrooms of our partner stations. Now,
 our visitors gain access to one of the most trusted global news sources,
 CNN, on their local TV station Web site. Our advertisers also benefit by
 getting the best of both worlds - national reach and local relevance."
     The companies will create a new and distinctive online advertising
 opportunity that will offer relevant, new ad platforms for clients on both
 a national and local level by leveraging the broad national reach of
 CNN.com with the local and regional reach of Internet Broadcasting's sites.
 Internet Broadcasting will offer select CNN.com ad placements as part of
 its nationwide, regional or market-by-market advertising packages.
     Internet Broadcasting is the largest publisher of local news online.
 The company publishes a national network of TV station Web sites for
 America's premier broadcasters, including: Hearst-Argyle Television,
 McGraw-Hill Broadcasting, Post-Newsweek Stations, NBC, Cox Television,
 Meredith Broadcasting, Scripps and Morgan Broadcasting. Each month, one in
 every 12 online Americans visits an Internet Broadcasting site, making it
 one of the nation's top 50 Web properties according to Nielsen//NetRatings.
 The company is headquartered in Minneapolis with offices in New York,
 Chicago, San Francisco, and Atlanta. For more information, visit
 http://www.ibsys.com.
     CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time
 Warner Company, is one of the world's most respected and trusted sources
 for news and information. Its reach extends to nine cable and satellite
 television networks; one private place-based network; two radio networks;
 wireless devices around the world; four Web sites, including CNN.com, the
 first major news and information Web site; CNN Pipeline, CNN.com's premium
 live video news service; CNN Newsource, the world's most extensively
 syndicated news service; and partnerships for four television networks and
 two Web sites.
 
 

SOURCE CNN

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