ATLANTA, May 22 /PRNewswire-FirstCall/ -- CNN and Internet
Broadcasting, the nation's largest publisher of TV station Web sites, have
entered a strategic alliance that combines Internet Broadcasting's network
of local news content with CNN's global newsgathering resources, it was
announced today by Jim Walton, president of CNN Worldwide.
As part of the relationship, CNN and Internet Broadcasting will also
create a unique advertising opportunity that leverages CNN.com's national
audience with Internet Broadcasting's local reach. To reinforce the
strategic alliance, CNN will acquire an equity stake in Internet
Broadcasting, joining Hearst-Argyle Television, Post-Newsweek Stations,
McGraw-Hill Broadcasting and Split Rock Partners as investors in the
"CNN's global reporting attracts millions of online consumers to
CNN.com for domestic and international news every day," Walton said.
"Partnering with Internet Broadcasting adds another dimension - enhanced
coverage of local news and events - and brings CNN reporting to
significantly more people online."
As part of their agreement, the companies will share local, national
and international content important to online news consumers. Leveraging
its network of TV station Web sites, Internet Broadcasting will supply
local news content to CNN.com, which will appear on the home page as well
as in the "U.S. News" and "Weather" sections. In turn, national, political
and international content from CNN.com will appear on the home page and
national news pages of Internet Broadcasting sites.
"Our partnership with CNN provides tremendous benefits for our online
news consumers, station partners and advertisers," said Reid Johnson,
founder and president of Internet Broadcasting. "Our visitors expect the
most up-to-date coverage of news that hits home from our award-winning
online journalists who sit in the newsrooms of our partner stations. Now,
our visitors gain access to one of the most trusted global news sources,
CNN, on their local TV station Web site. Our advertisers also benefit by
getting the best of both worlds - national reach and local relevance."
The companies will create a new and distinctive online advertising
opportunity that will offer relevant, new ad platforms for clients on both
a national and local level by leveraging the broad national reach of
CNN.com with the local and regional reach of Internet Broadcasting's sites.
Internet Broadcasting will offer select CNN.com ad placements as part of
its nationwide, regional or market-by-market advertising packages.
Internet Broadcasting is the largest publisher of local news online.
The company publishes a national network of TV station Web sites for
America's premier broadcasters, including: Hearst-Argyle Television,
McGraw-Hill Broadcasting, Post-Newsweek Stations, NBC, Cox Television,
Meredith Broadcasting, Scripps and Morgan Broadcasting. Each month, one in
every 12 online Americans visits an Internet Broadcasting site, making it
one of the nation's top 50 Web properties according to Nielsen//NetRatings.
The company is headquartered in Minneapolis with offices in New York,
Chicago, San Francisco, and Atlanta. For more information, visit
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time
Warner Company, is one of the world's most respected and trusted sources
for news and information. Its reach extends to nine cable and satellite
television networks; one private place-based network; two radio networks;
wireless devices around the world; four Web sites, including CNN.com, the
first major news and information Web site; CNN Pipeline, CNN.com's premium
live video news service; CNN Newsource, the world's most extensively
syndicated news service; and partnerships for four television networks and
two Web sites.