Cobra Improves Its View With Latest Mobile Navigation Device

Industry-First OptiView(TM) Screen Complements Tried and True Technology in

NAV ONE(R) 5000

Jan 04, 2008, 00:00 ET from Cobra Electronics

    LAS VEGAS, Jan. 4 /PRNewswire-FirstCall/ -- Featuring the
 ground-breaking OptiView ultra-bright, five-inch touch screen, Cobra
 Electronics (Nasdaq:   COBR) will unveil the NAV ONE 5000 at the Consumer
 Electronics Show. The screen, an exclusive Cobra feature, is paired with a
 new slim design and road-tested, user-friendly technology that makes the
 NAV ONE 5000 a streamlined combination of effortless navigation,
 portability and user-friendly features, all at a competitive price.
     The NAV ONE 5000's slim OptiView touch screen provides an on-screen
 view showing 20 percent more of the road ahead compared to traditional
 widescreen navigation units. Plus, on-screen text that is 50 percent larger
 than the competition and enhanced backlighting make for easy-to-view colors
 and graphics, even in extreme lighting conditions. And with a lower
 mounting option, the screen is easily visible without obstructing the
 driver's view of the road.
     Exclusive verified speed and red light camera location alerts are
 provided by the NAV ONE 5000 through Cobra's own proprietary database --
 the only verified database of its kind in the U.S. The unit uses GPS
 technology to monitor the driver's location in relation to the cameras and
 provides alerts up to a mile before reaching them.
     "Safety on the road is an ever-present concern for today's driver, and
 we're responding to that concern with the new NAV ONE 5000," said Tony
 Mirabelli, senior vice president of sales and marketing for Cobra. "The
 unit offers a design and feature set that enhances driver safety and
 alertness, such as its easy-to-view OptiView screen and speed and red light
 camera alerts for dangerous intersections."
     The 5000 also offers the My Favorite Brands feature, which makes over
 800 brands accessible at the touch of a button. Once the driver selects
 brands in categories such as restaurants, large retail chains and famous
 coffee shops, the companies' brand icons appear on the map, providing
 "at-a-glance" visibility to the driver.
     The NAV ONE 5000 is traffic-ready with the richest, up-to-the-minute
 traffic content available. The optional traffic receiver and subscription
 delivers traffic data for 69 major metropolitan areas throughout the United
 States via four color-coded levels of traffic flow information. In
 addition, Cobra's patent-pending Compare Routes feature allows the driver
 to choose from two on-screen routing options to get around traffic.
     Other features found standard in Cobra's NAV ONE 5000 include
 turn-by-turn voice guidance with spoken street names; Bluetooth(R)
 connectivity for hands-free calling; a rechargeable lithium-ion battery;
 over 7.6 million points of interest; and the widest temperature usability
 range on the market (allowing functionality in conditions ranging from -4
 to 140 degrees Fahrenheit).
     The NAV ONE 5000 is available at an MSRP of $509.95 at leading
 retailers. The optional real-time traffic feature with a 15-month traffic
 service subscription is $159.95.
     Cobra's navigation products have won acclaim from consumers and
 reviewers alike. In January 2006, the NAV ONE 4500, which was the first
 fully integrated real-time traffic mobile navigation device, was named a
 Consumer Electronics Show Design and Engineering Showcase honoree in the
 Vehicle/Mobile Electronics category.
     Along with the NAV ONE 5000, Cobra's 2008 mobile navigation, radar
 detection, two-way radio, citizens band and marine products will be on
 display at this year's CES in Las Vegas, January 7-10 in the Central Hall,
 booth # 9841, at the Las Vegas Convention Center. Additionally, Cobra's
 radar, mobile navigation and two-way radio products will be on display at
 CES Unveiled, January 5 in the Sands Expo and Convention Center.
     About Cobra Electronics
     Cobra Electronics is a leading global designer and marketer of
 communication and navigation products, with a track record of delivering
 innovative and award-winning products. Building upon its leadership
 position in the GMRS/FRS two-way radio, radar detector and Citizens Band
 radio industries, Cobra identified new growth opportunities and has
 aggressively expanded into the marine market and has expanded its European
 operations. The Consumer Electronics Association, Forbes and Deloitte &
 Touche have all recently recognized Cobra for the company's innovation and
 industry leadership. To learn more about Cobra Electronics, please visit
 the Cobra site at
Media Contact: Elizabeth Sherman 312.729.4434

SOURCE Cobra Electronics