CHIGAGO, Feb. 19 /PRNewswire-FirstCall/ -- Cobra Electronics (Nasdaq: COBR), the market leader in CB radios, today announced a ground-breaking new addition to its long-established and trusted CB radio line. Set to debut at the 2008 Mid-America Trucking Show, March 27-29 in Louisville, the patent pending 29 LTD BT is the first-ever CB radio to offer Bluetooth(R) wireless technology, providing drivers with yet another way to communicate safely and easily. With Bluetooth technology, the 29 LTD BT allows drivers a better way to have phone conversations on the road because calls from a mobile phone are synched with the CB radio. A noise canceling microphone allows calls to be heard loud and clear, even over a noisy engine. Incoming audio is routed through the radio's 5-Watt CB speaker making it easy for the driver to hear the caller. The Bluetooth feature also gives drivers the ability to answer and terminate calls by pushing one button on the CB microphone, allowing drivers to stay focused on the road. The new auto redial feature also allows for one-touch redialing of the last phone number called. "As the number one choice of professional drivers, it's Cobra job to innovate with CB products and features that customers need," said Tony Mirabelli, senior vice president of sales and marketing for Cobra. "We are thrilled to offer the first CB radio with Bluetooth technology, which will help drivers communicate more safely and conveniently." The new 29 LTD BT also offers the tried and true features drivers have come to expect from Cobra. The radio provides instant access to emergency channel 9, as well as tactile controls to allow the driver to feel where the dial is in its rotation without taking his eyes off the road. The new unit also offers 4 Watts AM RF power output, the maximum amount of power allowed by law. Other features that make Cobra CB radios the preferred companion for professional drivers include Talk Back controls to adjust the desired amount of modulation talk back that is present at the speaker; a channel indicator displaying channel selections in cool blue illumination; Delta Tune to clarify incoming signals; and adjustable Dynamike(R) boost, which increases the microphone's sensitivity for increased voice clarity. Since entering the CB category over 40 years ago, Cobra has introduced several new technology firsts, including Night Watch(TM), an electroluminescent technology that allows for easy viewing at night, and SoundTracker(R) noise reduction, which cuts static by up to 90% without reducing signal strength or quality. The complete line of CB radios is designed for convenient in-dash installation, with cords that enable easy reach and tactile controls for added ease-of-use. The 29 LTD BT will be available at travel centers and CB dealers starting in the summer of 2008 for $189.95. Cobra also offers a wide range of CB radios for many professional or recreational uses. In addition to the 29 LTD BT, Cobra is showcasing its entire CB line, GMRS radios, power inverters, radar detectors and mobile navigation products at the Mid-America Trucking Show at booth #36465. About Cobra Electronics Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at http://www.cobra.com.
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SOURCE Cobra Electronics