ATLANTA, Dec. 7 /PRNewswire-FirstCall/ -- The Coca-Cola Company today
announced that it will launch Coca-Cola Blak in January in France, the first
of several countries -- including the United States -- that are expected to
introduce the new Coca-Cola and coffee fusion in 2006.
Coca-Cola Blak is an invigorating and stimulating blend that has a perfect
balance of the effervescent taste sensation of Coca-Cola and natural flavors,
with real coffee. The lightly carbonated, mid-calorie beverage, which is
designed to appeal to adult consumers, is yet another example how The
Coca-Cola Company reaches out to new audiences and addresses new beverage
"Coca-Cola Blak is not just a flavor extension. It is a blend of unique
Coke refreshment with the true essence of coffee and has a rich smooth texture
and has a coffee-like froth when poured. We believe we have created a new
category of soft drink -- an adult product in a carbonated beverage -- and a
whole new drinking experience. This brand is ideal for any part of the day
when people are looking for renewed energy or simply to take a break," said
Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.
The launch will be supported by television, print, outdoor and in-store
communication. Advertising and creative for Coca-Cola Blak will be developed
locally and regionally.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with
Coca-Cola, recognized as the world's most valuable brand, the Company markets
four of the world's top five soft drink brands, including Diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light soft
drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Through the world's largest beverage distribution system, consumers in more
than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion
servings each day. For more information about The Coca-Cola Company, please
visit our website at http://www.coca-cola.com.
SOURCE The Coca-Cola Company