Coca-Cola Blak to Make its Worldwide Debut

France will be First of Many Key Markets to Launch in 2006

Dec 07, 2005, 00:00 ET from The Coca-Cola Company

    ATLANTA, Dec. 7 /PRNewswire-FirstCall/ -- The Coca-Cola Company today
 announced that it will launch Coca-Cola Blak in January in France, the first
 of several countries -- including the United States -- that are expected to
 introduce the new Coca-Cola and coffee fusion in 2006.
     Coca-Cola Blak is an invigorating and stimulating blend that has a perfect
 balance of the effervescent taste sensation of Coca-Cola and natural flavors,
 with real coffee.  The lightly carbonated, mid-calorie beverage, which is
 designed to appeal to adult consumers, is yet another example how The
 Coca-Cola Company reaches out to new audiences and addresses new beverage
     "Coca-Cola Blak is not just a flavor extension. It is a blend of unique
 Coke refreshment with the true essence of coffee and has a rich smooth texture
 and has a coffee-like froth when poured.  We believe we have created a new
 category of soft drink -- an adult product in a carbonated beverage -- and a
 whole new drinking experience.  This brand is ideal for any part of the day
 when people are looking for renewed energy or simply to take a break," said
 Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.
     The launch will be supported by television, print, outdoor and in-store
 communication.  Advertising and creative for Coca-Cola Blak will be developed
 locally and regionally.
     About The Coca-Cola Company
     The Coca-Cola Company is the world's largest beverage company.  Along with
 Coca-Cola, recognized as the world's most valuable brand, the Company markets
 four of the world's top five soft drink brands, including Diet Coke, Fanta and
 Sprite, and a wide range of other beverages, including diet and light soft
 drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
 Through the world's largest beverage distribution system, consumers in more
 than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion
 servings each day.  For more information about The Coca-Cola Company, please
 visit our website at

SOURCE The Coca-Cola Company