COGECO Cable Chooses Knotice for Multilingual Online Communications Solution
AKRON, Ohio, May 31 /PRNewswire/ -- COGECO Cable Inc., the second largest cable operator in both Ontario and Quebec, has recently chosen Knotice, Ltd. as their corporate partner for the development and implementation of multilingual electronic marketing communications. After a lengthy due diligence process, COGECO signed on with Knotice at the end of the first quarter. Ron Perrotta, Vice President, Marketing and Sales for COGECO Cable, said, "We're confident in choosing Knotice to support our corporate-wide deployment of secure multilingual online customer communications. Their platform architecture met all of our technical requirements and will allow us to get up and running quickly, while providing us the flexibility to migrate to an in- house solution in the future should we so choose." The company credits this win to their on-going development of their exclusive enterprise-class Electronic Marketing Automation (EMA) technology platform, which is continually customized for the needs of the cable industry and refined with real-time user feedback. This plan leverages the company's unmatched experience delivering superior customer service and response- generating content for cultivating broadband customer value through individualized, two-way online customer communications. "It is imperative that our product investment delivers value for professionals at all levels within an MSO, from the senior marketing executive to the field marketing manager, while making it easy for IT to support. Our development team has worked hard on this for all our clients and the COGECO engagement is further proof that our solution is the right combination of service, content and technology for demanding corporate environments," said William Landers, Chief Technology Officer of Knotice. "Our investment in Knotice's solution will allow us to connect with our customers online immediately, where research shows they're spending more and more time, increasing the perceived value of our brand. The experience of their client services group developing cable content and their easy-to-use technology fits our needs," said Mr. Perrotta. While Knotice's online customer communication programs have been widely deployed by the divisions of many of the largest domestic MSOs, this engagement is a first on several fronts for the company following years of planning. "This is our first opportunity to support multilingual needs and our first international engagement," said Brian Deagan, CEO of Knotice. "We're excited about adding COGECO and we believe this is continued validation that our customer-centric approach can meet the toughest requirements for online customer communications, whether at the Division, Region or Corporate level." About Knotice Knotice is a leading Electronic Marketing Automation (EMA) firm. The company represents the practical middle ground between email marketing and enterprise CRM. Through its unique two-way approach for systematic and triggered online customer communication programs, next-generation technology, and full-service capabilities, Knotice optimizes traditional customer lifecycles, letting clients grow customer value faster, retain customer value longer, and keep customer value from eroding. Knotice, Ltd. is a privately held company with customers throughout the United States. To learn more about Knotice call 800-801-4194 or visit www.knotice.com.
SOURCE Knotice, Ltd.
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