AKRON, Ohio, May 31 /PRNewswire/ -- COGECO Cable Inc., the second largest
cable operator in both Ontario and Quebec, has recently chosen Knotice, Ltd.
as their corporate partner for the development and implementation of
multilingual electronic marketing communications. After a lengthy due
diligence process, COGECO signed on with Knotice at the end of the first
Ron Perrotta, Vice President, Marketing and Sales for COGECO Cable, said,
"We're confident in choosing Knotice to support our corporate-wide deployment
of secure multilingual online customer communications. Their platform
architecture met all of our technical requirements and will allow us to get up
and running quickly, while providing us the flexibility to migrate to an in-
house solution in the future should we so choose."
The company credits this win to their on-going development of their
exclusive enterprise-class Electronic Marketing Automation (EMA) technology
platform, which is continually customized for the needs of the cable industry
and refined with real-time user feedback. This plan leverages the company's
unmatched experience delivering superior customer service and response-
generating content for cultivating broadband customer value through
individualized, two-way online customer communications.
"It is imperative that our product investment delivers value for
professionals at all levels within an MSO, from the senior marketing executive
to the field marketing manager, while making it easy for IT to support. Our
development team has worked hard on this for all our clients and the COGECO
engagement is further proof that our solution is the right combination of
service, content and technology for demanding corporate environments," said
William Landers, Chief Technology Officer of Knotice.
"Our investment in Knotice's solution will allow us to connect with our
customers online immediately, where research shows they're spending more and
more time, increasing the perceived value of our brand. The experience of
their client services group developing cable content and their easy-to-use
technology fits our needs," said Mr. Perrotta.
While Knotice's online customer communication programs have been widely
deployed by the divisions of many of the largest domestic MSOs, this
engagement is a first on several fronts for the company following years of
planning. "This is our first opportunity to support multilingual needs and our
first international engagement," said Brian Deagan, CEO of Knotice. "We're
excited about adding COGECO and we believe this is continued validation that
our customer-centric approach can meet the toughest requirements for online
customer communications, whether at the Division, Region or Corporate level."
Knotice is a leading Electronic Marketing Automation (EMA) firm. The
company represents the practical middle ground between email marketing and
enterprise CRM. Through its unique two-way approach for systematic and
triggered online customer communication programs, next-generation technology,
and full-service capabilities, Knotice optimizes traditional customer
lifecycles, letting clients grow customer value faster, retain customer value
longer, and keep customer value from eroding. Knotice, Ltd. is a privately
held company with customers throughout the United States. To learn more about
Knotice call 800-801-4194 or visit www.knotice.com.
SOURCE Knotice, Ltd.