Colgate Total® Launches "Watch Your Mouth!" Campaign in Collaboration with the American Diabetes Association® Panel of Health and Wellness Experts Provide Oral Health Education and Tips to the Nearly 26 Million Americans Living with Diabetes

NEW YORK, Oct. 2, 2013 /PRNewswire/ -- In support of October's National Dental Hygiene Month and American Diabetes Month in November, Colgate Total® has launched  "Watch Your Mouth!", a new campaign to help raise awareness about the often overlooked link between oral health and diabetes. A recent survey conducted by Harris Interactive on behalf of Colgate Total® confirmed consumers' lack of knowledge concerning the various health issues associated with diabetes. The survey found the following:

  • More than one third of all respondents (36%) revealed they were not aware of the link between diabetes and oral health and were less likely to associate oral health issues with diabetes than almost all other health conditions related to diabetes1.
  • More than half (54%) reported one or more symptoms of gum disease2 – yet 67% did not discuss their oral health with their doctor3.

According to the Centers for Disease Control and Prevention, people with diabetes are twice as likely to develop gum disease4.  Studies have shown high blood glucose levels make it harder for the body to heal from oral infections, and uncontrolled diabetes can make treating gum disease more difficult. 

To better equip diabetes patients and their families with the resources they need to take care of their smiles, the Colgate Total® "Watch Your Mouth!" campaign has assembled a panel of health and wellness experts to provide information and helpful tips. The "Watch Your Mouth!" expert panel includes:

  • Karent Sierra, DDS - Miami's premiere celebrity dentist and Colgate spokesperson
  • Dr. Foti Panagakos - Global Director of Scientific Affairs and Research at Colgate-Palmolive
  • Lurelean B. Gaines, RN, MSN - President, Health Care & Education of the American Diabetes Association
  • Catrise Austin, DDS - celebrity cosmetic dentist and Colgate spokesperson

"One simple step I suggest to my patients to help prevent early gum disease is to be mindful of your brushing.  Research shows that brushing twice a day with a toothpaste like Colgate Total® can help improve gum health in as little as four weeks5," says Karent Sierra, DDS.   

"As the only toothpaste FDA-approved6 and American Dental Association-accepted to help prevent gingivitis, which is the most common form of gum disease, Colgate Total® is a good choice for people with diabetes," said Dr. Foti Panagakos, Global Director of Scientific Affairs and Research at Colgate-Palmolive.  "In a long-standing relationship with the American Diabetes Association, we hope to create an ongoing dialogue and offer the resources and tools to help people living with diabetes better manage their oral health."

To access tips from our panel members and for more information on how to manage oral health and diabetes, please visit the campaign site at www.OralHealthAndDiabetes.com.

About Colgate Total® Toothpaste
Colgate Total® toothpaste has a formula clinically proven to actively fight germs for 12 hours. It is the only toothpaste FDA-approved and American Dental Association-accepted to help prevent gingivitis.6 Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists. For more information about Colgate Total® toothpaste, visit www.ColgateTotal.com.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at www.Colgate.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures®, please visit http://www.colgatebsbf.com.

About the Survey

The survey was conducted online by Harris Interactive among 657 U.S. adults, age 18+, who report being diagnosed with type 2 diabetes. The survey sample includes oversamples of 155 African Americans diagnosed with type 2 diabetes and 161 Hispanics diagnosed with type 2 diabetes. Data was weighted to be representative of U.S. adults with type 2 diabetes. Additionally, the individual racial subcategories of Caucasians, African Americans and Hispanics with type 2 diabetes were weighted individually to be representative of each subpopulation within the greater population of all type 2 diabetes patients in the U.S. The survey was fielded September 5-13, 2012. 



1 Harris Interactive Survey Commissioned by Colgate Total®. September 2012. Q910, Page 77, Column A.
2 Harris Interactive Survey Commissioned by Colgate Total®. September 2012. Q825, Page 48, Column A.
3 Harris Interactive Survey Commissioned by Colgate Total®. September 2012. Q701_2, Page 13, Column A.
4 CDC, 2011 National Diabetes Fact Sheet:  http://www.cdc.gov/diabetes/pubs/estimates11.htm
5 Results improve with continued twice daily use, as shown in 6 month clinical studies of the general population.Data on file. Colgate Palmolive Company.
6 Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis, and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases.

SOURCE Colgate-Palmolive



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