December MediaMetrix Report Points to 20% Audience Growth

NEW YORK, Dec. 21 /PRNewswire/ -- Marking a year of rapid growth, Collective Network finished 2009 with 20% audience growth over the past 12 months, and ranked as the second-fastest growing U.S. ad network among the top ten U.S. ad networks with an audience of 143 million people in November, according to comScore's December 2009 report. Collective Network is a division of Collective, a leading media and technology solutions provider for online display advertising.

"Collective Network's growth, affirmed by our ranking with comScore, is a result of Collective's dedication to our clients and the industry," said Joe Apprendi, CEO, Collective. "Delivering premium audiences across premium inventory is how we have become, and will continue to be, a leader in online display advertising. We're proud of this accomplishment and see significant opportunity for our company and the industry in 2010."

In 2009, Collective experienced record revenue growth that has led to the expansion of the company's senior management team and a dedicated investment in its products and services. Key strategic hires have included the addition of Todd Taplin as Chief Revenue Officer, Jennifer Morgan as Chief Marketing Officer, Tony Lagana as Vice President, Engineering and the promotion of Andrew Kraft to Senior Vice President, Technology Sales & Client Services. Collective also launched AMP 3.0, the company's next generation audience targeting, media analytics and reach extension platform for buy-side and sell-side ad networks.

About Collective

Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video(TM), the world's first audience-driven video network; Collective Direct(TM), the high quality network for direct marketers; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, visit www.collective.com.

    Contact:
    Kona Luseni, Makovsky + Company
    212-508-9684
    kluseni@makovsky.com

SOURCE Collective

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