Comcast and Yahoo! Announce Display Advertising Partnership

    PHILADELPHIA and SUNNYVALE, Calif., April 30 /PRNewswire-FirstCall/ --
 Comcast Corporation (Nasdaq:   CMCSK, CMCSA), the nation's leading provider
 of cable, entertainment and communications products and services, today
 announced that Comcast Interactive Media and Yahoo! Inc. (Nasdaq:   YHOO), a
 leading global Internet company and one of the most trafficked Internet
 destinations worldwide, have entered into a multi-year strategic
 partnership for online display and video advertising services on
 Comcast.net. Comcast.net is a top 10 online site with more than 2.5 billion
 page views, more than 80 million videos viewed and 15 million unique
 visitors per month.
     "We are delighted with our new long-term strategic partnership with
 Yahoo!. Their scale, experienced sales force, advertiser relationships and
 industry leading display advertising capabilities will bring significant
 new monetization opportunities to Comcast.net," said Amy L. Banse,
 president, Comcast Interactive Media. "As Comcast continues to grow its
 online presence we will monetize our other online sites while driving
 innovative cross- platform services and creating new business models."
     Yahoo!'s advertising sales organization will be the primary marketing
 and sales channel for Comcast.net display and video advertising.
 Comcast.net will tap into Yahoo!'s extensive network of leading brand
 advertisers and benefit from Yahoo!'s sophisticated ad-serving, targeting
 and inventory management capabilities to enable the pricing, targeting,
 delivery and reporting of display and video advertisements. Comcast
 Spotlight will continue to bundle Comcast.net in cross-platform and
 locally-targeted advertising packages to its growing base of local,
 regional and national advertisers through its existing sales force of over
 3,000 sales executives.
     "This announcement is consistent with our goal to create the leading
 advertising marketplace and give our advertisers the ability to connect
 with their target customers wherever they are on the Internet," said Hilary
 Schneider, executive vice president of the Local Markets and Commerce
 Division and the Yahoo! Publisher Network Division at Yahoo!. " With
 Comcast's high quality broadband audiences, trusted brands can effectively
 extend their reach and impact as we continue to deliver our advertisers'
 most relevant marketing messages to the most highly qualified audiences at
 the right place and time."
     Yahoo! and Comcast Interactive Media will collaborate to create and
 market new sponsorships and custom advertising packages that are supported
 by Yahoo!'s platform. Yahoo!'s advertising services will be integrated
 within the redesigned Comcast.net planned later this year. The redesigned
 Comcast.net will include enhanced features, user experience and new
 advertising opportunities across the site. Search services and Comcast
 Interactive Media's other properties are not part of the partnership.
     About Comcast Corporation
     Comcast Corporation (Nasdaq:   CMCSA, CMCSK) (http://www.comcast.com) is
 the nation's leading provider of cable, entertainment and communications
 products and services. With 24.2 million cable customers, 12.1 million
 high-speed Internet customers, and 3.0 million voice customers, Comcast is
 principally involved in the development, management and operation of
 broadband cable systems and in the delivery of programming content.
     About Comcast Interactive Media:
     Comcast Interactive Media (CIM), a division of Comcast Corporation
 (Nasdaq:   CMCSA, CMCSK), develops and operates Internet businesses focused
 on entertainment, information and communication, including Comcast.net.
 CIM's products include Ziddio.com, a national multi-platform user-generated
 site; GameInvasion.net, a national online site offering for hardcore gaming
 enthusiasts; Fancast.com, a national online entertainment site to be rolled
 out in 2007; and thePlatform, the industry-leading provider of digital
 media publishing solutions over broadband and wireless networks.
     About Yahoo!
     Yahoo! Inc. is a leading global Internet brand and one of the most
 trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
 people to their passions, their communities and the world's knowledge.
 Yahoo! is headquartered in Sunnyvale, California.
     This press release contains forward-looking statements that involve
 risks and uncertainties concerning Yahoo!'s strategic partnership with CIM
 (including without limitation the statements contained in the quotations
 from management in this press release), as well as Yahoo!'s strategic and
 operational plans. Actual events or results may differ materially from
 those described in this press release due to a number of risks and
 uncertainties. The potential risks and uncertainties include, among others,
 the possibility that expected or planned implementations described may be
 delayed, may not ultimately be implemented, or if implemented may not be
 successful; and the anticipated benefits described to Yahoo! may not be
 achieved. More information about potential factors that could affect
 Company's business and financial results is included under the captions,
 "Risk Factors" and "Management's Discussion and Analysis of Financial
 Condition and Results of Operations," in Yahoo!'s Annual Report on Form
 10-K for the fiscal year ended December 31, 2006 which is on file with the
 SEC and available at the SEC's website at http://www.sec.gov .
 
 

SOURCE Comcast Corporation

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.