PHILADELPHIA and SUNNYVALE, Calif., April 30 /PRNewswire-FirstCall/ --
Comcast Corporation (Nasdaq: CMCSK, CMCSA), the nation's leading provider
of cable, entertainment and communications products and services, today
announced that Comcast Interactive Media and Yahoo! Inc. (Nasdaq: YHOO), a
leading global Internet company and one of the most trafficked Internet
destinations worldwide, have entered into a multi-year strategic
partnership for online display and video advertising services on
Comcast.net. Comcast.net is a top 10 online site with more than 2.5 billion
page views, more than 80 million videos viewed and 15 million unique
visitors per month.
"We are delighted with our new long-term strategic partnership with
Yahoo!. Their scale, experienced sales force, advertiser relationships and
industry leading display advertising capabilities will bring significant
new monetization opportunities to Comcast.net," said Amy L. Banse,
president, Comcast Interactive Media. "As Comcast continues to grow its
online presence we will monetize our other online sites while driving
innovative cross- platform services and creating new business models."
Yahoo!'s advertising sales organization will be the primary marketing
and sales channel for Comcast.net display and video advertising.
Comcast.net will tap into Yahoo!'s extensive network of leading brand
advertisers and benefit from Yahoo!'s sophisticated ad-serving, targeting
and inventory management capabilities to enable the pricing, targeting,
delivery and reporting of display and video advertisements. Comcast
Spotlight will continue to bundle Comcast.net in cross-platform and
locally-targeted advertising packages to its growing base of local,
regional and national advertisers through its existing sales force of over
3,000 sales executives.
"This announcement is consistent with our goal to create the leading
advertising marketplace and give our advertisers the ability to connect
with their target customers wherever they are on the Internet," said Hilary
Schneider, executive vice president of the Local Markets and Commerce
Division and the Yahoo! Publisher Network Division at Yahoo!. " With
Comcast's high quality broadband audiences, trusted brands can effectively
extend their reach and impact as we continue to deliver our advertisers'
most relevant marketing messages to the most highly qualified audiences at
the right place and time."
Yahoo! and Comcast Interactive Media will collaborate to create and
market new sponsorships and custom advertising packages that are supported
by Yahoo!'s platform. Yahoo!'s advertising services will be integrated
within the redesigned Comcast.net planned later this year. The redesigned
Comcast.net will include enhanced features, user experience and new
advertising opportunities across the site. Search services and Comcast
Interactive Media's other properties are not part of the partnership.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is
the nation's leading provider of cable, entertainment and communications
products and services. With 24.2 million cable customers, 12.1 million
high-speed Internet customers, and 3.0 million voice customers, Comcast is
principally involved in the development, management and operation of
broadband cable systems and in the delivery of programming content.
About Comcast Interactive Media:
Comcast Interactive Media (CIM), a division of Comcast Corporation
(Nasdaq: CMCSA, CMCSK), develops and operates Internet businesses focused
on entertainment, information and communication, including Comcast.net.
CIM's products include Ziddio.com, a national multi-platform user-generated
site; GameInvasion.net, a national online site offering for hardcore gaming
enthusiasts; Fancast.com, a national online entertainment site to be rolled
out in 2007; and thePlatform, the industry-leading provider of digital
media publishing solutions over broadband and wireless networks.
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
people to their passions, their communities and the world's knowledge.
Yahoo! is headquartered in Sunnyvale, California.
This press release contains forward-looking statements that involve
risks and uncertainties concerning Yahoo!'s strategic partnership with CIM
(including without limitation the statements contained in the quotations
from management in this press release), as well as Yahoo!'s strategic and
operational plans. Actual events or results may differ materially from
those described in this press release due to a number of risks and
uncertainties. The potential risks and uncertainties include, among others,
the possibility that expected or planned implementations described may be
delayed, may not ultimately be implemented, or if implemented may not be
successful; and the anticipated benefits described to Yahoo! may not be
achieved. More information about potential factors that could affect
Company's business and financial results is included under the captions,
"Risk Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operations," in Yahoo!'s Annual Report on Form
10-K for the fiscal year ended December 31, 2006 which is on file with the
SEC and available at the SEC's website at http://www.sec.gov .
SOURCE Comcast Corporation