EATONTOWN, N.J., March 13, 2014 /PRNewswire/ -- Commence Corporation, a leading provider of cloud-based CRM software for small to mid-size businesses, today announced the repackaging of their popular CRM product to better support changing customer requirements. New packages will be available starting March 15, and include CRM applications for sales, marketing, project management and customer service.
Mainstream CRM solution providers traditionally offer several editions of their product at different price points based upon company size. Each edition, commonly referred to as small business, mid-market or enterprise, offers a pre-packaged list of features determined by the CRM vendor. "We followed this model as well," stated Larry Caretsky, President of Commence Corporation. "We wanted to remain competitive and get all the checkmarks from people evaluating our solution against the competition, but after further industry research, we realized customers felt they were being forced into selecting a package with features they would never use, and certainly did not want pay for. Commence Corporation is taking a leadership position in the industry by changing how we package and price our CRM solution."
"Customers are very focused on addressing specific departmental requirements. By repackaging our software, we can better serve customers by providing them with the specific features they need verses the one size fits all software suite. I suspect others will follow our lead," says Caretsky.
The new pricing model provides customers with the flexibility to select only the functionality they currently require with the ability to add additional features when required. Sales teams will appreciate Commence CRM's pipeline management and reporting; marketers will have the tools to increase company visibility and lead generation using bulk e-mail campaigns; and customer service professionals will be able to improve response time for customer inquiries.
Commence CRM is a fully integrated solution, yet is modular in design. This has enabled the company to modify how they package and deliver their solution to the SMB space. The company feels confident that the new packaging and flexibility will attract new customers and serve to differentiate Commence CRM from competitors.
About Commence Corporation:
Commence is a leading provider of desk top hosted and cloud based CRM software for growing businesses. Commence products are utilized by several thousand businesses around the world to streamline sales, marketing and customer service front office business processes. As a result, Commence customers increase workforce productivity, generate positive customer interactions and reduce operational cost. For more information visit the company's web site at www.commence.com
SOURCE Commence Corporation