PORTLAND, Ore., Jan. 31 /PRNewswire/ -- Aiming to transform health care
one person at a time, Regence pledged to donate $1 for each member who
registered for the Regence Engine (myregence.com), a simple first step
toward health that also helped the larger community.
The three-month campaign culminated in 11,000 Regence members signing
up for the online community, designed to offer 24/7 access to advice on
health care and lifestyle options, navigation assistance through the health
care system, and to reward them for getting involved in their health care.
This small step for those members combines into a sizeable windfall for
the American Red Cross Oregon Trail Chapter, as Regence honors its pledge
and donates a dollar for each of them -- $11,000 -- to help the
organization fulfill its mission of prevention and preparedness for
emergencies in the community.
"We are proud to partner with the Red Cross, to help strengthen the
safety, health and well-being of the community," said Tom Kennedy, Regence
senior vice president of Health Care Services. "Like them, Regence is
committed to helping our members take charge and make a difference-in their
own lives and that of the community we serve."
Regence members can take charge using the Engine, a central place for
all their health-related resources: checking claims; getting fitness and
nutrition tips; learning about medical conditions and medicines; searching
for doctors; and researching costs and care options. For taking an active
interest in their health, members earn Regence Reward points-redeemable for
gift certificates to hundreds of restaurants, retailers, theaters and more.
"This unique opportunity reflects our mutual interest in helping the
community take charge of its health and well-being," said Bert Kile,
interim executive director for the Oregon Trail Chapter. "The Red Cross
also urges people to take charge of their well-being by being prepared with
first aid skills and learning to prevent and respond to emergencies."
"These results show how easy it is for members of our community to come
together to make a significant difference," said Will McKinney, Regence
vice president of Consumer-Directed Health Care Systems. "At Regence, we
believe getting our members to take charge and make healthier choices will
transform lives, communities, and all of health care. And the Regence
Engine can help."
About the American Red Cross Oregon Trail Chapter
The American Red Cross is a humanitarian organization, led by
volunteers, that provides relief to victims of disaster and helps people
prevent, prepare for, and respond to emergencies. Local Red Cross
volunteers respond to residential fires and other disasters every 40 hours
on average. All Red Cross disaster assistance is free, made possible by
voluntary donations of time and money from Oregonians. Financial gifts help
provide shelter, food, clothing, counseling and other immediate assistance
to those in need. Call (503) 284- 1234 or visit www.redcross-pdx.org.
Created in 1995, Regence is the largest health insurer in the Pacific
Northwest/Mountain State region. It includes Regence BlueShield of Idaho,
Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of
Utah and Regence BlueShield (in Washington). Through these plans, Regence
provides health, life, vision, dental and long-term care insurance to
nearly three million members. Regence and its affiliate plans are
not-for-profit, independent licensees of the Blue Cross and Blue Shield
Association. More than one in three Americans have coverage from the Blues.
For more information, visit www.regence.com.
SOURCE Regence BlueCross BlueShield of Oregon