Community Benefits When Regence Members Take Charge of Health $11,000 Donation to American Red Cross Represents Sign-Ups on Regence Engine

Jan 31, 2007, 00:00 ET from Regence BlueCross BlueShield of Oregon

    PORTLAND, Ore., Jan. 31 /PRNewswire/ -- Aiming to transform health care
 one person at a time, Regence pledged to donate $1 for each member who
 registered for the Regence Engine (, a simple first step
 toward health that also helped the larger community.
     The three-month campaign culminated in 11,000 Regence members signing
 up for the online community, designed to offer 24/7 access to advice on
 health care and lifestyle options, navigation assistance through the health
 care system, and to reward them for getting involved in their health care.
     This small step for those members combines into a sizeable windfall for
 the American Red Cross Oregon Trail Chapter, as Regence honors its pledge
 and donates a dollar for each of them -- $11,000 -- to help the
 organization fulfill its mission of prevention and preparedness for
 emergencies in the community.
     "We are proud to partner with the Red Cross, to help strengthen the
 safety, health and well-being of the community," said Tom Kennedy, Regence
 senior vice president of Health Care Services. "Like them, Regence is
 committed to helping our members take charge and make a difference-in their
 own lives and that of the community we serve."
     Regence members can take charge using the Engine, a central place for
 all their health-related resources: checking claims; getting fitness and
 nutrition tips; learning about medical conditions and medicines; searching
 for doctors; and researching costs and care options. For taking an active
 interest in their health, members earn Regence Reward points-redeemable for
 gift certificates to hundreds of restaurants, retailers, theaters and more.
     "This unique opportunity reflects our mutual interest in helping the
 community take charge of its health and well-being," said Bert Kile,
 interim executive director for the Oregon Trail Chapter. "The Red Cross
 also urges people to take charge of their well-being by being prepared with
 first aid skills and learning to prevent and respond to emergencies."
     "These results show how easy it is for members of our community to come
 together to make a significant difference," said Will McKinney, Regence
 vice president of Consumer-Directed Health Care Systems. "At Regence, we
 believe getting our members to take charge and make healthier choices will
 transform lives, communities, and all of health care. And the Regence
 Engine can help."
     About the American Red Cross Oregon Trail Chapter
     The American Red Cross is a humanitarian organization, led by
 volunteers, that provides relief to victims of disaster and helps people
 prevent, prepare for, and respond to emergencies. Local Red Cross
 volunteers respond to residential fires and other disasters every 40 hours
 on average. All Red Cross disaster assistance is free, made possible by
 voluntary donations of time and money from Oregonians. Financial gifts help
 provide shelter, food, clothing, counseling and other immediate assistance
 to those in need. Call (503) 284- 1234 or visit
     About Regence
     Created in 1995, Regence is the largest health insurer in the Pacific
 Northwest/Mountain State region. It includes Regence BlueShield of Idaho,
 Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of
 Utah and Regence BlueShield (in Washington). Through these plans, Regence
 provides health, life, vision, dental and long-term care insurance to
 nearly three million members. Regence and its affiliate plans are
 not-for-profit, independent licensees of the Blue Cross and Blue Shield
 Association. More than one in three Americans have coverage from the Blues.
 For more information, visit

SOURCE Regence BlueCross BlueShield of Oregon