comScore Launches New Search Tool In France
qSearch 2.0 is the First Service to Report Search Activity for France and
LONDON, Sept. 25 /PRNewswire/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today announced the launch of its new ground- breaking qSearch 2.0 tool in the European market, publishing top-line qSearch data in France for the first time. qSearch 2.0 offers the first panoramic worldwide view of online search activity, providing granular, in-depth analysis of the search universe. It encapsulates a broad spectrum of analytics, including: -- Top 50 worldwide Internet properties where search activity is observed, including such sites as MySpace, Expedia and Time Warner Network in addition to major search engines -- Search locations in all major vertical markets -- such as Amazon in the retail sector -- Partner Search -- tracking of searches initiated on specific sites that are redirected to major search engine sites -- Cross-Channel Search -- tracks multiple searches when employing more than one search tab (e.g. Web, images, news) for a single search term -- Local Search -- maps, directions and local directory listings -- Comprehensive reporting on worldwide search including individual country reporting in France, US, Canada, UK, Germany, Japan, Korea, China, Mexico, with other countries to follow. Bob Ivins, EVP of International Markets at comScore, said: "Search activity is no longer merely a preserve of the major search engines like Google and Yahoo!, but has become ubiquitous across the web, occurring on a range of site categories, including social networking, video, careers sites, travel, and so on. Therefore it is critical to track, analyze and report on search activity wherever it occurs. qSearch 2.0 does just that, providing the most comprehensive and accurate view available of the entire search market." There were 2.4 billion searches conducted in France in July -- up 15.2 percent since the start of the year. The data released today reveals that Google Sites has increased its share of all search queries by 3.0 share points since the beginning of the year, and now accounts for a towering 85.8 percent of all searches made in France. This share includes searches conducted on YouTube as well as Google. Yahoo! Properties holds the second largest share of search in France, with 3.8 percent, ahead of Microsoft Sites, which accounts for a 3.4 percent share. As the data highlights, the key players in the French market are not limited to the major search engines -- eBay holds a 2.2 percent share, followed by France Telecom with 2.0 percent. comScore qSearch 2.0 Report Total French Internet Audience* July 2007 vs. January 2007 Target: All Segments Search Type: All Searches Share of Searches Share Point Property Jan 07 July 07 Change Google Sites 82.8 85.8 3.0 Yahoo! Sites 5.3 3.8 -1.5 Microsoft Sites 2.9 3.4 0.5 eBay 2.5 2.2 -0.3 France Telecom 2.5 2.0 -0.5 Time Warner Network 0.9 0.7 -0.3 Iliad/Free.fr Sites 0.8 0.6 -0.2 Telecom Italia 0.4 0.4 -0.1 Ask Network 0.4 0.2 -0.2 Amazon Sites 0.3 0.2 -0.1 * Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. About comScore comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com.
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