2014

comScore Launches New Search Tool In France qSearch 2.0 is the First Service to Report Search Activity for France and

the World



    LONDON, Sept. 25 /PRNewswire/ -- comScore (Nasdaq:   SCOR), a leader in
 measuring the digital world, today announced the launch of its new ground-
 breaking qSearch 2.0 tool in the European market, publishing top-line
 qSearch data in France for the first time. qSearch 2.0 offers the first
 panoramic worldwide view of online search activity, providing granular,
 in-depth analysis of the search universe. It encapsulates a broad spectrum
 of analytics, including:
     -- Top 50 worldwide Internet properties where search activity is observed,
        including such sites as MySpace, Expedia and Time Warner Network in
        addition to major search engines
 
     -- Search locations in all major vertical markets -- such as Amazon in the
        retail sector
 
     -- Partner Search -- tracking of searches initiated on specific sites that
        are redirected to major search engine sites
 
     -- Cross-Channel Search -- tracks multiple searches when employing more
        than one search tab (e.g. Web, images, news) for a single search term
 
     -- Local Search -- maps, directions and local directory listings
 
     -- Comprehensive reporting on worldwide search including individual
        country reporting in France, US, Canada, UK, Germany, Japan, Korea,
        China, Mexico, with other countries to follow.
     Bob Ivins, EVP of International Markets at comScore, said: "Search
 activity is no longer merely a preserve of the major search engines like
 Google and Yahoo!, but has become ubiquitous across the web, occurring on a
 range of site categories, including social networking, video, careers
 sites, travel, and so on. Therefore it is critical to track, analyze and
 report on search activity wherever it occurs. qSearch 2.0 does just that,
 providing the most comprehensive and accurate view available of the entire
 search market."
     There were 2.4 billion searches conducted in France in July -- up 15.2
 percent since the start of the year. The data released today reveals that
 Google Sites has increased its share of all search queries by 3.0 share
 points since the beginning of the year, and now accounts for a towering
 85.8 percent of all searches made in France. This share includes searches
 conducted on YouTube as well as Google.
     Yahoo! Properties holds the second largest share of search in France,
 with 3.8 percent, ahead of Microsoft Sites, which accounts for a 3.4
 percent share. As the data highlights, the key players in the French market
 are not limited to the major search engines -- eBay holds a 2.2 percent
 share, followed by France Telecom with 2.0 percent.
     comScore qSearch 2.0 Report
     Total French Internet Audience*
     July 2007 vs. January 2007
     Target: All Segments
     Search Type: All Searches
                                                Share of Searches
                                                                     Share
                                                                     Point
         Property                      Jan 07         July 07        Change
     Google Sites                       82.8            85.8           3.0
     Yahoo! Sites                        5.3             3.8          -1.5
     Microsoft Sites                     2.9             3.4           0.5
     eBay                                2.5             2.2          -0.3
     France Telecom                      2.5             2.0          -0.5
     Time Warner Network                 0.9             0.7          -0.3
     Iliad/Free.fr Sites                 0.8             0.6          -0.2
     Telecom Italia                      0.4             0.4          -0.1
     Ask Network                         0.4             0.2          -0.2
     Amazon Sites                        0.3             0.2          -0.1
     * Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
     About comScore
     comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the
 digital world. This capability is based on a massive, global cross-section
 of more than 2 million consumers who have given comScore permission to
 confidentially capture their browsing and transaction behavior, including
 online and offline purchasing. comScore panelists also participate in
 survey research that captures and integrates their attitudes and
 intentions. Through its proprietary technology, comScore measures what
 matters across a broad spectrum of behavior and attitudes. comScore
 analysts apply this deep knowledge of customers and competitors to help
 clients design powerful marketing strategies and tactics that deliver
 superior ROI. comScore services are used by more than 700 clients,
 including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
 Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
 of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
 McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
 Expedia. For more information, please visit http://www.comscore.com.
 
 

SOURCE comScore

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