comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for January 2014 Americans Start Filing Returns, Driving Traffic to Tax Sites

Planning for 2014 Results in Strong Growth for Career and Travel Categories

RESTON, Va., Feb. 24, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the comScore Media Metrix service. Americans began filing their returns from last year, resulting in huge traffic gains for Tax websites this month. Additionally, several Career Services and Travel subcategories experienced strong growth in online visitors, as many started looking for new jobs and planned their late winter and spring getaway destinations.

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comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)

January 2014 vs. December 2013

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix


Total Unique Visitors (000)

Dec-13

Jan-14

% Change

Total Internet : Total Audience 

224,057

223,602

0

Business/Finance – Taxes

6,105

24,424

300

Career Services and Development – Job Search

19,936

27,773

39

Travel – Hotels/Resorts

26,014

31,913

23

Travel – Ground/Cruise

11,947

14,371

20

Travel – Transactions

3,058

3,580

17

Travel – Online Travel Agents

26,943

31,279

16

Health – Pharmacy

6,186

7,163

16

Travel - Information

49,590

57,225

15

Career Services and Development – Career Resources

44,116

50,169

14

Travel – Airlines

23,284

25,963

12













comScore Top 50 Properties (Desktop Only)

January 2014

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)


Rank

Property

Unique Visitors

(000)


Total Internet : Total Audience 

223,602





1

Yahoo Sites

192,121


26

Yelp.com

35,196

2

Google Sites

189,226


27

WebMD Health

34,515

3

Microsoft Sites

175,576


28

ESPN

34,253

4

Facebook

141,700


29

Federated Media Publishing

32,645

5

AOL, Inc.

116,951


30

Adobe Sites

31,927

6

Amazon Sites

104,333


31

Tumblr.com*

30,962

7

Glam Media

87,184


32

Dropbox Sites

30,199

8

Turner Digital

74,325


33

Meredith Digital

29,973

9

Wikimedia Foundation Sites

74,317


34

Netflix.com

29,555

10

CBS Interactive

71,608


35

YP Local Media Network

29,364

11

Weather Company, The

69,486


36

Pinterest.com

29,222

12

Apple Inc.

66,945


37

T365 - Tribune

28,918

13

Ask Network

66,932


38

WordPress.com*

28,891

14

eBay

65,156


39

Fox News Digital Network

28,863

15

Comcast NBCUniversal

63,856


40

Townsquare Media

28,377

16

About

59,710


41

Conde Nast Digital

28,196

17

Gannett Sites

55,672


42

New York Times Digital

27,953

18

Linkedin

49,479


43

Time Warner (Excl. Turner/WB)

27,933

19

Demand Media

45,721


44

Defy Media

27,267

20

craigslist, inc.

41,743


45

Scripps Networks Interactive Inc.

26,309

21

Answers.com Sites

40,249


46

WorldNow Sites

26,098

22

Viacom Digital

39,947


47

BuzzFeed.com

26,097

23

Twitter.com

39,300


48

TechMedia Network

25,066

24

Hearst Corporation

38,907


49

Dow Jones & Company

24,336

25

Wal-Mart

35,446


50

Target Corporation

23,566






















comScore Ad Focus Rankings (Desktop Only)

January 2014

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Top 30 Syndicated Ad Focus Entities


Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach


Rank

Property

Unique Visitors (000)

% Reach


Total Internet : Total Audience 

223,602

100.0






1

AddThis

217,374

97.2


1

Google Ad Network**

211,413

94.5

2

Yahoo Sites

192,121

85.9


2

Advertising.com**

189,799

84.9

3

ShareThis

183,613

82.1


3

AT&T AdWorks**

189,208

84.6

4

Google

180,418

80.7


4

Real Media Group - 24/7 Access**

184,329

82.4

5

Outbrain

161,238

72.1


5

Criteo**

178,794

80.0

6

Disqus

152,732

68.3


6

Casale Media - MediaNet**

178,326

79.8

7

Facebook.com

139,591

62.4


7

Microsoft Media Network US**

174,425

78.0

8

YouTube.com

123,216

55.1


8

ValueClick Networks**

173,067

77.4

9

AOL, Inc.

116,951

52.3


9

RadiumOne**

169,658

75.9

10

MSN

110,791

49.5


10

Genome from Yahoo**

165,285

73.9

11

Amazon.com*

90,049

40.3


11

Collective Display**

164,778

73.7

12

Glam Media

87,184

39.0


12

Burst Media**

164,406

73.5

13

Bing

79,487

35.5


13

Cox Digital Solutions - Network**

157,933

70.6

14

Ask Network

66,932

29.9


14

Exponential - Tribal Fusion**

154,566

69.1

15

Weather Channel, The

64,024

28.6


15

Specific Media**

137,993

61.7

16

Windows Live

62,759

28.1


16

Rocket Fuel**

119,682

53.5

17

About

59,710

26.7


17

Adconion Media Group**

118,246

52.9

18

Gannett Sites

55,672

24.9


18

Sourceknowledge Video Network**

111,933

50.1

19

Blogger

50,923

22.8


19

Vibrant Media**

111,699

50.0

20

Linkedin

49,479

22.1


20

Zedo ZincX**

109,855

49.1

21

Demand Media

45,721

20.4



22

5min Media Platform

40,973

18.3


Top DSP/SSP/Ad Exchange Entities

23

Answers.com Sites

40,249

18.0


1

Rubicon Project**

214,726

96.0

24

CNN

39,565

17.7


2

Fulcrum5**

177,379

79.3

25

Twitter.com

39,300

17.6


3

engage:BDR**

154,138

68.9

26

IMDb

37,879

16.9



27

Apple.com

36,330

16.2


28

Yelp.com

35,196

15.7


29

WebMD Health

34,515

15.4


30

ESPN

34,253

15.3


Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 85.9 percent of the 224 million Internet users in January.

* Entity has assigned some portion of traffic to other syndicated entities.

** Indicates that the entity is an advertising network.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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