comScore Releases May 2009 U.S. Search Engine Rankings

RESTON, Va., June 17 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

May 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in April with 65.0 percent of the searches conducted, followed by Yahoo! Sites (20.1 percent), Microsoft Sites (8.0 percent), Ask Network (3.9 percent) and AOL LLC (3.1 percent).

    comScore Core Search Report*
    May 2009 vs. April 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch

                                     Share of Searches (%)
                                                           Point
                                                          Change
                                                         May-09 vs.
    Core Search Entity         Apr-09        May-09       Apr-09

    Total Core Search           100.0        100.0          N/A
    Google Sites                 64.2         65.0          0.8
    Yahoo! Sites                 20.4         20.1         -0.3
    Microsoft Sites**             8.2          8.0         -0.2
    Ask Network                   3.8          3.9          0.1
    AOL LLC                       3.4          3.1         -0.3

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

** May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.

Americans conducted 14.3 billion searches at the core search engines. Google Sites accounted for 9.3 billion core searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 1.1 billion.

    comScore Core Search Report*
    May 2009 vs. April 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
                                      Search Queries (MM)
                                                         Percent
                                                          Change
                                                        May-09 vs.
    Core Search Entity         Apr-09       May-09       Apr-09

    Total Core Search          14,751       14,327           -3
    Google Sites                9,476        9,307           -2
    Yahoo! Sites                3,008        2,877           -4
    Microsoft Sites**           1,208        1,149           -5
    Ask Network                   563          555           -1
    AOL LLC                       496          438          -12

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

** May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.

May 2009 U.S. Expanded Search Rankings

In the comScore May 2009 analysis of the top properties where search activity is observed, Google Sites led with 13 billion searches. Yahoo! Sites ranked second with 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (721 million).

    comScore Expanded Search Query Report
    May 2009 vs. April 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
                                              Search Queries (MM)
                                                                   Percent
                                                                    Change
                                                                  May-09 vs.
    Expanded Search Entity                Apr-09       May-09       Apr-09

    Total Expanded Search                 22,067       21,818          -1%
    Google Sites                          13,041       13,035           0%
         Google                            9,830        9,680          -2%
         YouTube/All Other                 3,211        3,355           4%
    Yahoo! Sites                           3,161        3,021          -4%
         Yahoo!                            3,135        2,995          -4%
         All Other                            26           26           0%
    Microsoft Sites*                       1,250        1,194          -4%
         MSN-Windows Live                  1,158        1,103          -5%
         Microsoft/All Other                  92           91          -1%
    AOL LLC                                  795          721          -9%
         AOL Search Network                  427          374         -12%
         MapQuest/All Other                  368          347          -6%
    Ask Network                              705          691          -2%
         Ask.com                             402          382          -5%
         MyWebSearch.com/ All Other          303          309           2%
    craigslist, inc.                         583          651          12%
    Fox Interactive Media                    666          644          -3%
         MySpace Sites                       658          636          -3%
         All Other                             8            8           0%
    eBay                                     654          634          -3%
    Amazon Sites                             188          185          -2%
    Facebook.com                             176          184           5%

* May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo

SOURCE comScore



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