comScore Releases October 2009 U.S. Search Engine Rankings

RESTON, Va., Nov. 17 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In October 2009, Americans conducted 14.3 billion core searches, with Google Sites accounting for 65.4 percent search market share, up from 64.9 percent in September. Microsoft Sites grabbed 9.9 percent market share, up 0.5 percentage points versus September.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

October 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in October with 65.4 percent of the searches conducted, followed by Yahoo! Sites (18.0 percent), and Microsoft Sites (9.9 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 2.9 percent.

    comScore Core Search Report*
    October 2009 vs. September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                Share of Searches (%)
                                --------------------
                                                      Point Change
                                                        Oct-09 vs.
    Core Search Entity          Sep-09      Oct-09        Sep-09
    -----------------           ------       ------    ------------
    Total Core Search           100.0%       100.0%          N/A
    -----------------           -----        -----           ---
    Google Sites                 64.9%        65.4%          0.5
    ------------                 ----         ----           ---
    Yahoo! Sites                 18.8%        18.0%         -0.8
    ------------                 ----         ----          ----
    Microsoft Sites               9.4%         9.9%          0.5
    ---------------               ---          ---           ---
    Ask Network                   3.9%         3.9%          0.0
    -----------                   ---          ---           ---
    AOL LLC Network               3.0%         2.9%         -0.1
    ---------------               ---          ---          ----

    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and
      user-generated video sites that are not on the core domain of the five
      search engines are not included in the core search numbers.

Americans conducted 14.3 billion searches in October, up 3 percent from September. Google Sites accounted for 9.4 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.4 billion), Ask Network (552 million) and AOL LLC (412 million).

    comScore Core Search Report*
    October 2009 vs. September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                    Search Queries (MM)
                                    ------------------
                                                           Percent
                                                           Change
                                                          Oct-09 vs.
    Core Search Entity           Sep-09       Oct-09        Sep-09
    -----------------            ------       ------      ----------
    Total Core Search            13,836       14,309             3%
    -----------------            ------       ------           ---
    Google Sites                  8,975        9,362             4%
    ------------                  -----        -----           ---
    Yahoo! Sites                  2,600        2,571            -1%
    ------------                  -----        -----           ---
    Microsoft Sites               1,305        1,412             8%
    ---------------               -----        -----           ---
    Ask Network                     541          552             2%
    -----------                     ---          ---           ---
    AOL LLC                         416          412            -1%
    -------                         ---          ---           ---

    * Based on the five major search engines including partner searches and
      cross-channel searches. Searches for mapping, local directory, and
      user-generated video sites that are not on the core domain of the five
      search engines are not included in the core search numbers.

October 2009 U.S. Expanded Search Rankings

In the October analysis of the top properties where search activity is observed, Google Sites led the search market with 13.5 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.5 billion searches. Bing experienced the largest growth of the top ten expanded search properties with an 8-percent increase in query volume to more than 1.2 billion searches.

    comScore Expanded Search Query Report
    October 2009 vs. September 2009
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch
    ------------------------
                                      Search Queries (MM)
                                      ------------------
                                                                  Percent
                                                                   Change
                                                                  Oct-09 vs.
    Expanded Search Entity              Sep-09       Oct-09        Sep-09
    ----------------------               ------       ------      ----------
    Total Internet                       21,334       22,032           3%
    --------------                       ------       ------         ---
    Google Sites                         12,839       13,505           5%
    ------------                         ------       ------         ---
        Google                            9,373        9,788           4%
        ------                            -----        -----         ---
        YouTube/All Other                 3,466        3,717           7%
        -----------------                 -----        -----         ---
    Yahoo! Sites                          2,692        2,663          -1%
    ------------                          -----        -----         ---
        Yahoo!                            2,668        2,639          -1%
        ------                            -----        -----         ---
        All Other                            24           24           0%
        ---------                           ---          ---         ---
    Microsoft Sites                       1,352        1,457           8%
    ---------------                       -----        -----         ---
        Bing                              1,156        1,245           8%
        ----                              -----        -----         ---
        Microsoft/All Other                 196          212           8%
        -------------------                 ---          ---         ---
    Ask Network                             718          730           2%
    -----------                             ---          ---         ---
        ASK.COM                             339          348           3%
        -------                             ---          ---         ---
        MyWebSearch.com/ All Other          379          382           1%
        --------------------------          ---          ---         ---
    AOL LLC                                 625          628           0%
    -------                                 ---          ---         ---
        AOL Search Network                  366          359          -2%
        ------------------                  ---          ---         ---
        MapQuest/All Other                  259          269           4%
    --------------------------              ---          ---         ---
    eBay                                    621          617          -1%
    ----                                    ---          ---         ---
    craigslist, inc.                        624          594          -5%
    ----------------                        ---          ---         ---
    Fox Interactive Media                   500          478          -4%
    ---------------------                   ---          ---         ---
        MySpace Sites                       494          472          -4%
        -------------                       ---          ---         ---
        All Other                             6            6           0%
        ---------                           ---          ---         ---
    Facebook.com                            384          331         -14%
    ------------                            ---          ---         ---
    Amazon Sites                            216          212          -2%
    ------------                            ---          ---         ---


About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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