comScore Releases Russian Web Site Rankings for February

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A F COMSCORE NETWORKS LOGO COMSCORE NETWORKS LOGO Comscore Networks logo. (PRNewsFoto/Comscore Networks)[MH] CHICAGO, IL UNITED STATES 02/20/2009

    LONDON, April 11 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq:  
 SCOR), a leader in measuring the digital world, today released a study of
 Russian Internet usage from the comScore World Metrix audience measurement
 service. The study revealed that the average Russian Internet user went
 online 13 days in February, spent an average of 82 minutes per day online,
 and consumed 2,322 pages of content during the month.
 
 

     (Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
 
 
 
     Overview of Russian Internet Usage
     February 2008
     Total Russian Federation, Age 15+ - Home and Work Locations*
     Source: comScore World Metrix
 
              Measures                         Europe           Russian
                                                               Federation
     Average Minutes per Visitor               1,515             1,078
     Average Minutes per Usage Day                91                82
     Average Pages per Visitor                 2,753             2,322
     Average Pages per Usage Day                 166               177
     Average Usage Days per Visitor               17                13
     *Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.
 
 
     "The Russian Internet market has been experiencing rapid development,
 with its audience growing 25 percent during the past year," said Linda
 Boland Abraham, comScore Executive Vice President. "Several Russian
 Internet brands are leading the way, so it's clear that there are strong
 opportunities for Internet-based businesses as this market continues to
 expand."
 
     Ms. Abraham will be presenting comScore's "State of the Global
 Internet" report at the Conference: Internet & Business (CIB) on April 16,
 2008 at 2:30 PM in the Round Hall of the BOR Health and Recreation Center
 in the Moscow region. For companies interested in attending or meeting with
 Ms. Abraham to learn more about comScore's capabilities, please visit
 http://www.comscore.com/request/moscow.aspor phone Mike Read at +44 (0) 207
 099 1763.
 
     Top 15 Russian Web Properties
 
     Russian-language search engine Yandex reached 62 percent of the Russian
 Internet audience, making it the top Web property in February, followed by
 Mail.Ru Sites (51 percent reach), Rambler Media (49 percent reach), AOL LLC
 (42 percent reach) and Google Sites (41 percent reach).
 
 

 
 
     Top 15 Russian Internet Properties by Audience Reach
     February 2008
     Total Russian Federation, Age 15+ - Home and Work Locations*
     Source: comScore World Metrix
                                                                 Average
        Property                             % Reach           Minutes per
                                                                 Visitor
     Total Internet                            100.0             1,078
     Yandex                                     62.4                89
     Mail.Ru Sites                              51.0               127
     Rambler Media                              49.1                61
     AOL LLC                                    42.4               178
     Google Sites                               40.5                58
     Microsoft Sites                            33.3                37
     ODNOKLASSNIKI.RU                           29.9               120
     VKONTAKTE.RU                               29.6               689
     Qip                                        26.6                 3
     Connexus                                   18.9                 4
     SUP                                        17.8                34
     BIGMIR.NET                                 17.3                11
     RBC.RU                                     15.9                17
     Wikipedia Sites                            15.8                12
     LIVEINTERNET.RU                            15.6                77
     *Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.
 
 
     Social networking is a particularly popular online pastime in Russia,
 as evidenced by the strength of a few social networking sites ranking among
 the top properties. Odnoklassniki.Ru was the seventh most-visited property
 with an audience reach of 30 percent, while Vkontakte.Ru ranked just
 behind. Vkontakte.Ru also generated particularly strong engagement among
 its visitors, who spent an average of 689 minutes at the site during the
 month.
 
     Top 10 Russian Search Properties
 
     In February, Yandex led all search properties with 47.4 percent of all
 searches conducted in Russia, followed by Google Sites (31.2 percent),
 Rambler Media (9.7 percent), Mail.Ru Sites (7 percent), and Yahoo! Sites
 (1.3 percent).
 
 

 
 
     Top 10 Russian Search Properties
     February 2008
     Total Russian Federation, Age 15+ - Home and Work Locations*
     Source: comScore qSearch 2.0
 
     Search Property                         Share of
                                             Searches
     Total Internet                            100.0
     Yandex                                     47.4
     Google Sites                               31.2
     Rambler Media                               9.7
     Mail.Ru Sites                               7.0
     Yahoo! Sites                                1.3
     AOL LLC                                     1.1
     Microsoft Sites                             0.6
     Wikipedia Sites                             0.6
     LIVEINTERNET.RU                             0.3
     Amazon Sites                                0.2
     eBay                                        0.1
     *Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.
 
 
     About comScore
 
     comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the
 digital world. This capability is based on a massive, global cross-section
 of more than 2 million consumers who have given comScore permission to
 confidentially capture their browsing and transaction behavior, including
 online and offline purchasing. comScore panelists also participate in
 survey research that captures and integrates their attitudes and
 intentions. Through its proprietary technology, comScore measures what
 matters across a broad spectrum of behavior and attitudes. comScore
 analysts apply this deep knowledge of customers and competitors to help
 clients design powerful marketing strategies and tactics that deliver
 superior ROI. comScore services are used by nearly 900 clients, including
 global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld,
 Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of
 America, Financial Times, ESPN, Fox Sports, Nestl�, Starcom, Universal
 McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
 Expedia. For more information, please visit http://www.comscore.com
 
 
 

SOURCE comScore, Inc.